A new consumer study by Godrej Appliances reveals a striking gap between Indians’ love for handloom fabrics and their everyday usage, with fabric-care concerns emerging as a major barrier. The study found that 97% of respondents would wear and buy more handlooms if washing them became easier and safer.
Tag: Washing Machines
Godrej Champions Indian Handlooms with Handloom-Friendly Washing Machines
The Appliances Business of Godrej Enterprises Group has launched its ‘Tested for Handlooms’ initiative, introducing AI-powered front-load washing machines designed to gently care for traditional Indian handloom fabrics while encouraging their revival and everyday use.
Godrej Unveils AI-Powered Wash Care Technology, Targets 40% Growth This Festive Season
Godrej Enterprises Group’s Appliances Business has introduced its latest innovation in fabric care — AI-Powered Turbidity Sensing Technology — in its new front load washing machines. Designed to remove up to 50% more detergent residue, this innovation promotes better skin safety and fabric longevity. With the launch, Godrej aims for 40% growth in the overall washing machine segment and 60% in the premium front load category this festive season.
Unbeatable Price Drop at Croma’s Republic Day 2025 Sale
Croma's Republic Day Sale is now live, offering massive discounts on electronics and home appliances. Enjoy up to ₹26,000 instant cashback, 6-months NO COST EMI, and unbeatable prices on top brands like Samsung and Apple. Don't miss out! Sale ends on January 26, 2025.