The Appliances Business of Godrej Enterprises Group has launched its ‘Tested for Handlooms’ initiative, introducing AI-powered front-load washing machines designed to gently care for traditional Indian handloom fabrics while encouraging their revival and everyday use.
Tag: Washing Machines
Godrej Unveils AI-Powered Wash Care Technology, Targets 40% Growth This Festive Season
Godrej Enterprises Group’s Appliances Business has introduced its latest innovation in fabric care — AI-Powered Turbidity Sensing Technology — in its new front load washing machines. Designed to remove up to 50% more detergent residue, this innovation promotes better skin safety and fabric longevity. With the launch, Godrej aims for 40% growth in the overall washing machine segment and 60% in the premium front load category this festive season.
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