A new consumer study by Godrej Appliances reveals a striking gap between Indians’ love for handloom fabrics and their everyday usage, with fabric-care concerns emerging as a major barrier. The study found that 97% of respondents would wear and buy more handlooms if washing them became easier and safer.
Tag: Indian Handlooms
Godrej Champions Indian Handlooms with Handloom-Friendly Washing Machines
The Appliances Business of Godrej Enterprises Group has launched its ‘Tested for Handlooms’ initiative, introducing AI-powered front-load washing machines designed to gently care for traditional Indian handloom fabrics while encouraging their revival and everyday use.