Godrej Enterprises Group’s Appliances Business has introduced its latest innovation in fabric care — AI-Powered Turbidity Sensing Technology — in its new front load washing machines. Designed to remove up to 50% more detergent residue, this innovation promotes better skin safety and fabric longevity. With the launch, Godrej aims for 40% growth in the overall washing machine segment and 60% in the premium front load category this festive season.