Godrej Consumer Products Limited (GCPL) has expanded its Park Avenue Fragrances portfolio by entering the women's perfume segment with the launch of the 'Park Avenue for Her' Eau De Parfum collection, featuring four premium fragrances designed for modern Indian women.
Tag: Godrej Consumer Products
Perfume Beyond the Spray: The Science and Art Behind Every Fragrance
From chemistry to creativity, fragrance is more than just a scent—it’s a carefully crafted blend of science, structure, and personal expression.
Goa Moves Toward Zero Waste with Godrej Consumer Products’ Innovative Programme
Godrej Consumer Products Limited (GCPL) is driving a transformative waste management initiative in Goa, diverting over 5,800 metric tonnes of waste from landfills. Through community engagement, technology-driven monitoring, and worker welfare programs, the initiative creates a sustainable model for rural and semi-urban areas.
Park Avenue Launches Amazon Woods: A 4X Premium Perfume Spray for the Modern Man
Park Avenue Fragrances, a brand under Godrej Consumer Products Ltd, has expanded its deodorant range with the launch of Amazon Woods—a 4X Premium Perfume Spray that delivers elevated fragrance performance at an affordable price. With this launch, the brand signals a bold shift in its category approach, targeting India’s evolving grooming market with premium-quality yet accessible offerings.