Mumbai: Godrej Consumer Products Limited (GCPL) has expanded its Park Avenue Fragrances portfolio by entering the women’s perfume category with the launch of ‘Park Avenue for Her’, a premium Eau De Parfum collection created for modern Indian women.
The new range introduces four distinctive fragrances—Poise, Grace, Verve, and Allure—each designed to offer a unique olfactory experience with long-lasting notes ranging from fresh and floral to spicy and warm woody accords.
The launch comes at a time when India’s premium fragrance market is witnessing significant growth. According to industry insights cited by the company, women accounted for 52% of India’s perfume market in 2025, highlighting the increasing demand for sophisticated and long-lasting fragrances among female consumers.
Commenting on the launch, Samir Suryawanshi, Head of Marketing – Personal Care, Godrej Consumer Products Limited, said that India’s fragrance category is rapidly evolving, driven by premiumisation and changing consumer preferences.
He noted that while Park Avenue has established a strong presence in the men’s fragrance segment, the company sees significant opportunities to build a comprehensive fragrance portfolio that also caters to women seeking premium perfume experiences.
Designed for confident, modern women, the Park Avenue for Her collection is suitable for various occasions, including office wear, social gatherings, celebrations and everyday use. The fragrances are also positioned as elegant gifting options for special occasions.
The collection is available in 100 ml Eau De Parfum bottles priced at ₹799, along with a 4-in-1 discovery gift set priced at ₹849, featuring 20 ml bottles of all four fragrances.
Consumers can purchase the range through modern retail outlets as well as leading e-commerce platforms including Amazon, Flipkart, Nykaa and Zepto.
The launch marks another milestone in Park Avenue’s evolution from a men’s grooming brand into a broader premium fragrance portfolio catering to diverse consumer preferences in India’s expanding beauty and personal care market.
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