National, June 24, 2026: Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), is placing the spotlight on its Women’s Bonded Collection, designed to redefine everyday comfort through seamless construction and advanced bonding technology.
As Indian women increasingly prioritize comfort, functionality and aesthetics in their wardrobes, Jockey’s latest offering reflects a broader shift in consumer preferences toward premium, thoughtfully designed innerwear that delivers both performance and confidence.
According to industry estimates, India’s lingerie market is projected to reach USD 12 billion by 2034, growing at a CAGR of 8.30 percent. The growth is being driven by evolving consumer expectations, with women investing more consciously in quality apparel that supports their daily lifestyles.
Designed for Invisible Comfort
Engineered with advanced Bonding Technology, Jockey’s Women’s Bonded Collection offers a smooth, lightweight and nearly invisible fit beneath clothing.
The collection includes versatile options such as:
- T-Shirt Bras
- Strapless Bras
- Lounge Bras
Each style is crafted to provide subtle shaping, support and all-day comfort while adapting seamlessly to different occasions, from work and travel to social gatherings.
Meeting the Needs of Modern Women
Commenting on the collection, Nihal Rajan, Chief Marketing Officer, Jockey India, said:
“For decades, Jockey has played a pivotal role in elevating the innerwear category, with a focus on redefining everyday comfort through product innovation and a deep understanding of consumer needs.”
He added:
“The Women’s Bonded Collection is a reflection of this commitment, offering a smooth, invisible fit and superior comfort targeted for women who move effortlessly between work, travel and social occasions.”
Innovation Backed by Legacy
With a global legacy spanning more than a century, Jockey continues to focus on innovation, quality and consumer-centric design.
The Women’s Bonded Collection is currently available across Jockey Exclusive Stores, leading multi-brand outlets and major online marketplaces throughout India.
As consumer expectations continue to evolve, seamless comfort and second-skin wearability are becoming more than premium features—they are increasingly becoming everyday essentials.
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