Goa, 22 June 2026:
The Bonus 5th Asia Bridge Cup has officially commenced in Goa, bringing together some of the finest Bridge players from across Asia and Oceania. Supported by Bonus Playing Cards from Parksons Cartamundi as the Official Sponsor, the championship marks a significant milestone in strengthening the presence of Bridge as a globally recognised mind sport in India.
The prestigious tournament was inaugurated on 21 June 2026 and will continue until 27 June 2026 at Taj Cidade de Goa Horizon, Goa. The championship has attracted nearly 300 elite players from 16 nations, including Australia, China, Japan, Chinese Taipei, Indonesia, Thailand, Malaysia, Singapore, South Korea, Hong Kong China, Bangladesh, the Philippines, UAE, Saudi Arabia, Kuwait, and India.
Players are competing across Men’s, Women’s, Mixed and Senior categories in Team and Pairs formats, making the event one of the most important Bridge championships in the Asia-Oceania region.
Creating an Exclusive Bonus Experience
As part of the association, participants are competing exclusively with specially designed Bonus Playing Cards created for the tournament.
To enhance the experience for international players and visitors, Parksons Cartamundi has created an engaging on-ground presence featuring the Bonus Lounge, interactive activities, a custom photobooth and the official Bonus Mascot.
The initiative transforms the championship into more than just a sporting event — creating a celebration of strategy, skill, connection and the legacy of playing cards.
A Legacy Built on Trust and Quality
For generations, Bonus Playing Cards has been recognised for quality, consistency and durability among card enthusiasts across India.
The partnership with Bridge represents a natural connection between an iconic card brand and a sport that demands analytical thinking, teamwork, memory, precision and decision-making.
Widely considered one of the world’s leading mind sports, Bridge continues to attract players who value intelligence, partnership and competitive excellence.
Speaking on the association, Mr. Kapil Kejriwal, CEO & Managing Director, Parksons Cartamundi Private Limited, said:
“For decades, Bonus has been a trusted companion to generations of card players across India, built on a legacy of quality, durability and consistency. Supporting the Bonus 5th Asia Bridge Cup is a natural extension of that legacy.”
He added:
“Bridge represents the highest level of card-based competition, bringing together strategy, intellect, partnership and skill. We are proud that some of Asia’s finest players are competing in India using our specially designed Bonus playing cards throughout this prestigious championship.”
He further highlighted Parksons Cartamundi’s vision of using cards as tools for learning, connection and cognitive development, adding that the company aims to encourage wider participation in Bridge, especially among younger generations.
Strengthening Bridge in India
Mr. Prasad Keni, President, Bridge Federation of India, said that the Bonus Asia Cup Bridge Championships is among the most prestigious Bridge tournaments in the region.
He welcomed Parksons Cartamundi’s association, stating that the partnership reflects the growing recognition of Bridge as a serious mind sport and will help expand awareness of the game among wider audiences.
Supporting Youth Through Mind Sports
Parksons Cartamundi continues to promote the educational value of card games beyond competition.
The company recently supported Bridge Beyond the Table, a CSR initiative at Tamarind Tree Sports Academy in Dahanu. The programme introduced local tribal children to Bridge, combining experiential learning with competitive sport.
Through such initiatives, Parksons Cartamundi aims to encourage strategic thinking, teamwork, creativity and analytical skills among students.
With its association with the Bridge Federation of India, Parksons Cartamundi continues its commitment towards the long-term growth of Bridge in India — inspiring new generations to discover the power of cards as tools for learning and empowerment.
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