Written by Tanisha Cardozo || Team Allycaral
As Indian homes increasingly become extensions of personal style, consumers are seeking appliances that balance aesthetics with innovation and everyday convenience. Responding to this shift, the Appliances business of Godrej Enterprises Group has introduced the Eon Inspire and Edge Impress range of frost-free and direct cool refrigerators—reimagining one of the most essential household appliances as a design statement for contemporary living spaces.
Rooted in the brand’s legacy of manufacturing India’s first refrigerator in 1958, the new range pays subtle homage to this milestone through its seamless fluid curved door design. Moving away from conventional straight lines and standard forms, the refrigerators feature a minimalist yet visually striking silhouette that enhances the overall harmony of modern interiors. Floral motifs inspired by nature add a sense of freshness, while a thoughtfully curated colour palette allows consumers to choose models that reflect their personality and complement diverse home décors.
Available in capacities ranging from 194 litres to 330 litres, the Eon Inspire and Edge Impress range blends visual appeal with advanced technology. A key highlight is India’s first direct cool refrigerator with touch controls integrated into the door handle. This industry-first feature introduces a handle-mounted digital control panel that is water-resistant, intuitive, and seamlessly built into the design, enabling users to adjust temperatures and activate modes without opening the refrigerator.
Speaking about the launch, Anup Bhargava, Product Group Head – Refrigerators at the Appliances business of Godrej Enterprises Group, said the focus was on simplifying everyday life through thoughtful innovation. He noted that from easy-to-use controls to features that adapt to changing needs, the refrigerators are designed to deliver smarter cooling and a seamless user experience for modern households.
Echoing this sentiment, Kamal Pandit, Head of Design at the Appliances business of Godrej Enterprises Group, highlighted that today’s consumers want appliances that look good, feel contemporary, and enhance ease of use. By revisiting the essence of Godrej’s first refrigerator and reimagining it for today’s homes, the design team aimed to create products that are minimalistic, display-worthy, and technologically intuitive.
Priced between ₹29,000 and ₹56,000, the Eon Inspire and Edge Impress range will be available across leading e-commerce platforms and pan-India retail stores. With this launch, Godrej continues to reinforce its philosophy of ‘Things Made Thoughtfully,’ combining human-centric and planet-centric design while shaping appliances that align with evolving lifestyles and design-conscious homes.
