TechPulse

Godrej Champions Indian Handlooms with Handloom-Friendly Washing Machines


The Appliances Business of Godrej Enterprises Group has taken a significant step toward reviving India’s rich handloom heritage with its ‘Tested for Handlooms’ initiative. The move combines advanced AI-powered front-load washing machine technology with a cultural mission — to make handloom care effortless and encourage Indians to wear their traditional fabrics more frequently and proudly.

India’s textile landscape is deeply diverse, with each state boasting its own distinctive handloom traditions — from Kasavu of Kerala and Mysore Silk of Karnataka to Pochampally Ikat of Telangana, Paithani of Maharashtra, Chikankari of Lucknow, Bandhani of Gujarat and Rajasthan, and Muga Silk of Assam. Despite their cultural and historical significance, many handloom fabrics are perceived as high maintenance, often requiring hand washing or dry cleaning. This perception has limited their everyday use and purchase.

To address this concern, Godrej has tested its advanced front-load washing machines on 25 different handloom fabrics, including Banarasi Silk, Patola Silk, Pochampally Ikat and Jamdani. The machines’ gentle wash program has been validated for up to 25 washes, ensuring minimal wear and tear. Beyond visual inspection, the fabrics were also examined under a microscope at 40x magnification to assess structural integrity and acceptable levels of fabric stress.

Kamal Nandi, Business Head – Appliances Division, stated that preserving India’s handloom traditions requires collective effort and that technology designed specifically for Indian needs can play a pivotal role. Swati Rathi, Head – Marketing, Appliances Business, emphasised that the initiative reflects the company’s commitment to technology that is truly made for India, enabling consumers to care for handloom fabrics conveniently at home.

The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, has been a leading player in India’s home appliance sector since 1958, when it became the first Indian company to manufacture refrigerators. Over the decades, the portfolio has expanded to include washing machines, air conditioners, microwave ovens, thermo-electric cooling solutions, air coolers, deep freezers, medical refrigerators, dishwashers and insulin coolers — all guided by its philosophy of ‘Things Made Thoughtfully’.

Environmental protection remains central to the company’s operations, with both manufacturing units earning Platinum Plus GreenCo certification for eco-friendly practices. With over 950 service centres and more than 4,000 SmartCare service experts across India, the brand continues to combine innovation, sustainability and consumer-focused design while reinforcing the revival of India’s timeless handloom traditions.

Human Interest

Harvesting Robotics Appoints Denver the Golden Retriever as Chief Happiness Officer (CHO)


A Pawsitive Move Toward Innovation, Sustainability, and Employee Happiness

In an innovative blend of technology, sustainability, and office culture, Harvesting Robotics, a pioneering company developing sustainable laser-weeding technology for farmers, has announced the appointment of Denver, a Golden Retriever, as their official Chief Happiness Officer (CHO). This unique and heartwarming decision highlights the company’s commitment not only to agricultural innovation but also to employee well-being and a positive work environment.

Empowering Farmers with Sustainable Technology

At the core of Harvesting Robotics’ mission is the development of cutting-edge, laser-based weeding technology. Designed to help farmers reduce their reliance on harmful chemicals, the technology targets weeds with precision, eliminating them without damaging crops or the environment. As the agricultural industry moves toward more sustainable practices, Harvesting Robotics is at the forefront of this revolution, offering farmers a safer and more efficient alternative to traditional weeding methods.

However, while the company is dedicated to transforming farming practices globally, they also recognize that a happy, engaged team is key to driving their innovative solutions. That’s where Denver comes in.

Why Denver? A Furry Addition to a Forward-Thinking Company

In a statement, Harvesting Robotics’ CEO, Jane Mitchell, explained, “Innovation isn’t just about technology; it’s about the people behind the tech. We believe that happy employees are more productive, creative, and engaged. Denver, with his endless energy and infectious enthusiasm, is the perfect choice to help us foster a positive, stress-free, and enjoyable work environment.”

Denver, who was adopted by the company’s founder, Mark Thomas, has quickly become a beloved presence in the office. Known for his gentle demeanor and playful personality, Denver has a natural ability to lift spirits, make everyone smile, and bring an added sense of joy to the workplace.

The Role of Chief Happiness Officer

As CHO, Denver’s primary role is to boost morale, improve employee well-being, and promote a healthy, happy workplace culture. His responsibilities include:

  • Stress Relief: Providing comfort and companionship during busy workdays. Whether it’s a quick cuddle or a playful romp in the office garden, Denver is always ready to help employees unwind and recharge.
  • Team Building: Encouraging social interaction and strengthening team bonds by being the focal point of informal office activities, such as dog-friendly lunches and playtime breaks.
  • Boosting Productivity: Research shows that pets in the workplace can lower stress levels, improve mood, and even increase productivity. Denver’s presence is a constant reminder of the company’s commitment to creating an environment where employees feel valued and motivated.
  • Corporate Social Responsibility: Denver will also be part of Harvesting Robotics’ outreach initiatives, helping raise awareness about the benefits of work-life balance, animal welfare, and the importance of creating pet-friendly workspaces.

Employee Reactions: A Paw-esome Decision

Since Denver’s appointment, employees have shared glowing feedback about the positive impact he’s had on their workdays. Many report feeling more relaxed and energized, especially during high-pressure moments when Denver’s calming presence brings much-needed joy.

Samantha Patel, a software engineer at Harvesting Robotics, said, “Denver is the best office companion. Whenever I’m stuck on a tough coding problem, taking a break to play with him helps me clear my mind and return to work with fresh ideas.”

David Brooks, a project manager, added, “Having Denver in the office has made a huge difference in how we all collaborate. It’s a great reminder that work isn’t just about the tasks at hand, but also about fostering an atmosphere of support, positivity, and community.”

A Future of Sustainability and Happiness

Harvesting Robotics’ decision to appoint a Chief Happiness Officer is a testament to their forward-thinking approach—where technology and well-being coexist harmoniously. As the company continues to develop sustainable solutions for farmers, it’s clear that fostering a work culture rooted in happiness is just as important as fostering environmental sustainability.

With Denver leading the charge in employee morale, Harvesting Robotics is setting an inspiring example of how businesses can combine cutting-edge innovation with a people-first mentality. As they continue to grow, one thing is clear: this is a company that knows how to cultivate both a sustainable future and a happy, healthy workforce.