TechPulse

Confident, Premium, Health-First: How India Upgraded Its Homes and Tech in 2025


Croma’s Year-End Consumer Trends 2025 reveal a decisive shift among Indian consumers toward premium technology, smart convenience and health-focused appliances, signalling a confident and value-driven upgrade mindset.

TechPulse

Godrej Unveils AI-Powered Wash Care Technology, Targets 40% Growth This Festive Season


Godrej Enterprises Group’s Appliances Business has introduced its latest innovation in fabric care — AI-Powered Turbidity Sensing Technology — in its new front load washing machines. Designed to remove up to 50% more detergent residue, this innovation promotes better skin safety and fabric longevity. With the launch, Godrej aims for 40% growth in the overall washing machine segment and 60% in the premium front load category this festive season.