Tag: Indian Brands

TechPulse

Godrej Unveils AI-Powered Wash Care Technology, Targets 40% Growth This Festive Season

Tanisha Cardozo

Godrej Enterprises Group is elevating everyday living with its latest launch in the home appliance category — AI-Powered Turbidity Sensing Technology in its new front load washing machines. The innovation reflects Godrej’s commitment to solving real, everyday consumer challenges through meaningful, intelligent design that prioritizes both performance and sustainability.

As households across India seek smarter, more efficient appliances, Godrej’s new technology addresses a persistent yet often overlooked problem: detergent residue in washed clothes. The AI-based turbidity sensing system automatically detects detergent concentration during rinse cycles and adjusts the wash process to remove up to 50% more detergent residue. The result is improved skin safety and longer-lasting garments, with visibly enhanced fabric texture and color retention.

Developed and manufactured in India, the machines are part of a wider technology suite that includes advanced features such as water level and load sensing, spin speed optimization, foam detection, drum balancing, and automatic tub cleaning reminders. These upgrades not only boost wash quality but also improve operational efficiency, making the machines a practical and future-ready addition to Indian homes.

Maneesh Sharma, Product Group Head of Washing Machines at the Appliances Business of Godrej Enterprises Group, emphasized the importance of this innovation. “Detergent residue is a subtle but significant issue that impacts both fabric health and user comfort. Our AI-powered turbidity sensing tackles this challenge head-on, reflecting our ongoing commitment to meaningful, customer-centric technology.”

Godrej has rolled out this innovation as part of a festive season strategy targeting 40% growth across its washing machine portfolio and a robust 60% growth in the premium front load segment. The rollout is supported by an attractive mix of consumer offers, including extended warranties of up to 4 years, easy EMI options, and cashback deals, further enhancing the value proposition.

The new range of AI-powered front load washing machines starts at an MPR of ₹51,000 and is now available in leading retail outlets and ecommerce platforms across India.

Backed by the brand’s legacy of trust and its ‘Things Made Thoughtfully’ philosophy, Godrej Appliances continues to deliver cutting-edge, environmentally conscious technology that enhances lives and homes across the country.

Business

Godrej’s Locks & Architectural Solutions Partners with Kaun Banega Crorepati Season 17 as Official Safety Partner

Tanisha Cardozo

Mumbai, August 2025: Locks & Architectural Solutions, a flagship brand under the Godrej Enterprises Group, has reaffirmed its commitment to home safety and technological innovation by partnering once again with India’s most iconic quiz show, Kaun Banega Crorepati (KBC), for Season 17. This marks the second consecutive year of the association, strengthening the brand’s mission to redefine home safety for modern Indian households.

The collaboration brings together two trusted household names — Locks & Architectural Solutions and KBC — both known for their legacy, credibility, and continued relevance in the lives of millions. Hosted by the legendary Mr. Amitabh Bachchan and aired on Sony TV, KBC continues to symbolize knowledge, trust, and aspiration. As the Official Safety Partner for the season, Locks & Architectural Solutions will enjoy prominent on-screen presence, including a unique moment in each episode where Mr. Bachchan will hand over the brand’s latest innovation, the GSL D1 digital lock, to the winner. This gesture is more than symbolic — it represents a promise to protect the aspirations and homes of everyday Indians.

In today’s rapidly evolving world, safety goes beyond physical barriers. With rising awareness about digital and connected living, the need for intelligent home security solutions has never been more crucial. Locks & Architectural Solutions is at the forefront of this transformation, offering a diverse range of smart locks equipped with biometric access, RFID technology, mobile app integration, and more. The GSL D1 range represents the brand’s latest breakthrough, showcasing how technology can blend seamlessly with design and functionality.

Mr. Shyam Motwani, Business Head, Locks & Architectural Solutions, commented, “Kaun Banega Crorepati is a show that embodies trust and empowerment — values that align perfectly with our mission. Through this partnership, we aim to inspire Indian families second time to embrace modern safety solutions that combine Godrej’s legacy of trust with the power of technology showcased through our iconic new product range, GSL D1 integration.”

Locks & Architectural Solutions has consistently set benchmarks in the industry. From launching India’s first ‘Made in India’ digital lock to introducing the world’s first lock with patented dual motion technology, the brand has transformed how safety is perceived — evolving from just a functional product to an integral part of modern living. The recent expansion into architectural fittings and systems further highlights Godrej’s commitment to pioneering innovation and elevating everyday spaces.

This partnership with KBC is more than just brand visibility; it is a movement aimed at sparking conversations around future-ready home security. Viewers are encouraged to interact with the brand on digital platforms, visit stores nationwide, and explore how smart safety solutions can integrate into their homes.

As millions tune in to watch lives change on KBC, Locks & Architectural Solutions ensures that those dreams are protected — with trust, with technology, and with the assurance of a safer tomorrow.

National

Reliance Consumer Products Partners with CG to Launch Campa in Nepal

Tanisha Cardozo

Reliance Consumer Products Limited (RCPL), the fast-moving consumer goods (FMCG) division of Reliance Industries, has officially taken its iconic Indian beverage brand Campa beyond borders, with a strategic partnership with Nepal’s leading conglomerate — Chaudhary Group (CG).

The launch of Campa in Nepal marks a significant milestone in RCPL’s expansion strategy and a revival of the nostalgic drink that has won hearts since the 1970s in India.

A Blend of Heritage & Innovation

Originally a homegrown soft drink brand in India, Campa was revived in 2023 by RCPL. The reimagined Campa lineup now features exciting flavors — Campa Cola, Campa Orange, and Campa Lemon — along with two energy drinks: Campa Energy Gold Boost and Campa Energy Berry Kick.

The drinks are priced to be consumer-friendly, with soft drinks available at NRs. 30 and energy drinks at NRs. 40 for a 250ml bottle.

Leadership Speak

Ketan Mody, Executive Director of RCPL, shared his enthusiasm about the launch:

“Campa is a celebration of youthful energy and resilience. We’re thrilled to bring this beloved brand to Nepal and create a new legacy of taste, affordability, and trust.”

Nirvana Chaudhary, Managing Director of CG Group, echoed the sentiment:

“This partnership is more than a product launch — it’s a collaboration of vision and values. Campa offers Nepali consumers a beverage that is rich in legacy, yet refreshingly modern.”

Long-Term Vision

The Campa launch is part of RCPL’s broader mission to become a global player in the FMCG space, offering Indian innovation to global consumers. The collaboration with CG Group ensures efficient distribution, local adaptation, and strong market penetration.

As part of their strategy, both companies will work to expand Campa’s availability across major Nepali cities and retail chains, bringing the brand closer to everyday consumers.