TechPulse

Air Purifier Demand at Croma Soars 30% in 2025, Driven Strongly by Delhi NCR


Croma’s 2025 sales data reveals a 30% surge in air purifier demand, with Delhi NCR contributing a massive 72% of overall purchases. The report highlights shifting consumer behaviour, rising adoption across states, preference for HEPA-based multi-layered filtration, minimalist white designs, and a growing inclination toward premium brands like Philips and Dyson.

Human Interest

Guide for Newlyweds: Choosing Home Appliances That Elevate Your Space


Beyond functionality, home appliances can transform your new home into a stylish, harmonious, and comfortable sanctuary. Discover how design, colour, and technology come together to create spaces that reflect your personality as a couple.

TechPulse

Godrej Unveils AI-Powered Wash Care Technology, Targets 40% Growth This Festive Season


Godrej Enterprises Group’s Appliances Business has introduced its latest innovation in fabric care — AI-Powered Turbidity Sensing Technology — in its new front load washing machines. Designed to remove up to 50% more detergent residue, this innovation promotes better skin safety and fabric longevity. With the launch, Godrej aims for 40% growth in the overall washing machine segment and 60% in the premium front load category this festive season.

Business

Croma Launches Festival of Dreams with Up to 35% Off on Electronics


Croma kicks off its annual Festival of Dreams with unbeatable deals across electronics, running until October 23. Enjoy flat discounts, cashback up to 20%, and festive offers across TVs, smartphones, laptops, and more.

TechPulse

Unmissable Deals This Independence Day: Croma Offers Up to 50% Off Across Electronics, Appliances & More!


From smartphones and smart TVs to washing machines and Apple devices, Croma’s Independence Day Sale 2025 is offering blockbuster discounts of up to 50%, along with cashback offers, student deals, and no-cost EMI. The sale is live until August 17 across 560+ stores and online.