Godrej Enterprises Group is elevating everyday living with its latest launch in the home appliance category — AI-Powered Turbidity Sensing Technology in its new front load washing machines. The innovation reflects Godrej’s commitment to solving real, everyday consumer challenges through meaningful, intelligent design that prioritizes both performance and sustainability.
As households across India seek smarter, more efficient appliances, Godrej’s new technology addresses a persistent yet often overlooked problem: detergent residue in washed clothes. The AI-based turbidity sensing system automatically detects detergent concentration during rinse cycles and adjusts the wash process to remove up to 50% more detergent residue. The result is improved skin safety and longer-lasting garments, with visibly enhanced fabric texture and color retention.
Developed and manufactured in India, the machines are part of a wider technology suite that includes advanced features such as water level and load sensing, spin speed optimization, foam detection, drum balancing, and automatic tub cleaning reminders. These upgrades not only boost wash quality but also improve operational efficiency, making the machines a practical and future-ready addition to Indian homes.
Maneesh Sharma, Product Group Head of Washing Machines at the Appliances Business of Godrej Enterprises Group, emphasized the importance of this innovation. “Detergent residue is a subtle but significant issue that impacts both fabric health and user comfort. Our AI-powered turbidity sensing tackles this challenge head-on, reflecting our ongoing commitment to meaningful, customer-centric technology.”
Godrej has rolled out this innovation as part of a festive season strategy targeting 40% growth across its washing machine portfolio and a robust 60% growth in the premium front load segment. The rollout is supported by an attractive mix of consumer offers, including extended warranties of up to 4 years, easy EMI options, and cashback deals, further enhancing the value proposition.
The new range of AI-powered front load washing machines starts at an MPR of ₹51,000 and is now available in leading retail outlets and ecommerce platforms across India.
Backed by the brand’s legacy of trust and its ‘Things Made Thoughtfully’ philosophy, Godrej Appliances continues to deliver cutting-edge, environmentally conscious technology that enhances lives and homes across the country.
