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HYPHEN, the D2C beauty brand co-founded by Kriti Sanon and Pep Brands, has reported ₹400 crore in annual recurring revenue at the close of its second year—growing ₹300 crore in just the last 12 months. With sharp execution, consumer-led innovation, and strong repeat purchase rates, HYPHEN emerges as a standout in India’s crowded beauty market.
Park Avenue Fragrances, a brand under Godrej Consumer Products Ltd, has expanded its deodorant range with the launch of Amazon Woods—a 4X Premium Perfume Spray that delivers elevated fragrance performance at an affordable price. With this launch, the brand signals a bold shift in its category approach, targeting India’s evolving grooming market with premium-quality yet accessible offerings.
Senthera, a new body care brand founded by Margarita Kuritsyna, launches in India with its debut line Make Love. Inspired by childhood scents and crafted with nourishing ingredients like peptides and collagen, the collection features a shower gel, body scrub, and cream with notes of rose, lychee, and vanilla. Designed to evoke the feeling of intimacy and memory, the range is now available at ₹1,499 on sentheraworld.com.
Reliance Retail Ventures Ltd. has announced a strategic minority investment in UK-based FACEGYM, a leader in facial fitness and skincare. The deal will bring FACEGYM’s unique facial workouts to India through standalone studios and select Tira stores.
