Category: Personal Grooming

Personal Grooming

The Modern World’s Emotional Marathon: Why Mental Fitness Is the New Superpower?

Tanisha Cardozo

Written by Hitesh Giriya

We live in a time when burnout is worn like a badge of honor and emotional exhaustion has become routine. Productivity is praised, and pushing through is glorified. But slowly, a new understanding is emerging: what got us here won’t get us through what’s next.

We’re not just working more—we’re emotionally sprinting. The pressure to achieve, the chase for perfection, and the noise of social comparison have turned life into a high-stakes marathon. But most of us are running on fumes.

The truth we’re waking up to? Resilience isn’t about pushing harder. It’s about recovering smarter. It’s about equipping ourselves mentally and emotionally for the long haul—with clarity, compassion, and consistency.

Mental Fitness Is the New Resilience

Your mind is not fixed. Thanks to neuroplasticity, you can reshape how you think, feel, and act—at any age. Emotional strength, like physical fitness, is built through training.

Here’s how to build yours:

1. Name Your Emotions

When you label how you feel—“I’m anxious,” “I’m overwhelmed”—you shift from reactivity to reflection. This calms your emotional brain and activates your rational thinking.

2. Respond, Don’t React

Pause before responding. Emotions are signals, not commands. Create space between trigger and action. This is the foundation of emotional mastery.

3. Set Boundaries

Protect your energy. Learn to say no without guilt. Set limits on social media, work hours, and draining conversations.

4. Rethink Stress

Stress isn’t always bad. Reframing it as a message instead of a threat helps you extract meaning and reduce fear.

5. Accept the Uncontrollable

Not everything is within your power—and that’s okay. Focus your energy on what you can influence: your mindset, your actions, your attitude.

6. Rituals Build Resilience

Morning journaling, evening walks, gratitude practice—small habits anchor us during uncertainty. It’s not about intensity; it’s about consistency.

7. Practice Self-Compassion

Be kind to yourself. Emotional fitness doesn’t mean always feeling great—it means supporting yourself when things aren’t.

8. Keep Perspective

No emotion is permanent. Remember: “This too shall pass.” Holding a broader view helps you weather temporary storms.

Resilience Isn’t Stoicism—It’s Adaptability

Suppressing emotions isn’t strength—it’s avoidance. Real resilience is feeling fully and choosing to move forward anyway. It’s reaching out, taking breaks, and resetting when needed.

The Bottom Line

In this emotionally intense era, your mindset is your most valuable asset. The world may not slow down—but you can strengthen your response to it. Because your mind isn’t the victim of your mood. It’s the commander of your calm.

So next time the emotional storm hits, remember: you have the tools to rebuild, rewire, and rise.

Personal Grooming

HYPHEN Crosses ₹400 Cr in Gross ARR in Just Two Years, Defining New Milestone in India’s D2C Beauty Space

Tanisha Cardozo

Mumbai, July 31, 2025 – In a bold display of consumer-led growth and business execution, HYPHEN, the D2C beauty and personal care brand co-founded by actor Kriti Sanon and Pep Brands, has reported ₹400 crore in gross annual recurring revenue (ARR) at the end of its second year.

The brand added ₹300 crore in the past 12 months alone—following an initial ₹100 crore in its debut year—placing HYPHEN among an elite group of Indian D2C brands to scale this rapidly in such a short time.

Strategic Frameworks & Execution

Tarun Sharma, Co-founder and CEO of HYPHEN, attributes the success to more than just star power. “You need to understand the consumer, create a category, and align your channels accordingly,” Sharma said. Drawing from Pep Brands’ proven playbook, HYPHEN uses a ‘three Cs’ framework—Consumer, Category, Channel—and a ‘six Ps’ strategy—Proposition, Product, Packaging, Pricing, Platform, and Promotions.

The brand also capitalized on the backend and distribution infrastructure of Sharma’s earlier success, mCaffeine, enabling it to scale swiftly across e-commerce and quick commerce.

A Brand That Listens

Unlike trend-chasing beauty labels, HYPHEN has focused on solving recurring consumer concerns with scientifically-backed and naturally formulated products. A high 60% repeat purchase rate, average ratings above 4 stars, and a 4 million-strong user base reflect how deeply it resonates with its audience.

The brand currently delivers across 19,000+ pin codes in India and aims to deepen presence in newer categories like facewash while continuing to optimize supply chains and operations.

The Role of Kriti Sanon: Co-founder & CCO

Beyond being the public face of the brand, Kriti Sanon is actively involved in product development, feedback loops, and strategic decisions. As Chief Customer Officer, she connects with 40–50 consumers monthly, helping refine product iterations based on real user experiences.

“The past two years have been nothing short of incredible,” Sanon shared. “Watching this brand grow into something trusted by millions feels surreal. We’re only just getting started—this is where we continue to hyphen skincare with innovation.”

A standout product in the brand’s portfolio has been its lip balm, which saw a surge in demand following public appearances, including at the IIFA Awards, where Sanon was seen using it.

What’s Next?

Originally targeting ₹500 crore by 2027, HYPHEN is now ahead of schedule. With the foundation in place, the brand is shifting toward steady growth, focused category expansion, and deeper consumer connection.

Personal Grooming

Park Avenue Launches Amazon Woods: A 4X Premium Perfume Spray for the Modern Man

Tanisha Cardozo

Mumbai, 31st July 2025: Park Avenue Fragrances, a marquee brand under Godrej Consumer Products Ltd (GCPL), has just unveiled its latest innovation—Amazon Woods, a 4X Premium Perfume Spray—redefining expectations in India’s competitive men’s deodorant market. Designed to meet the growing demand for performance-driven, high-quality fragrances at accessible prices, this launch signals a strategic pivot toward premiumization in the deodorant aisle.

What Sets Amazon Woods Apart?
 Priced at just ₹225, Amazon Woods boasts four times the perfume concentration per spray compared to regular deo perfumes. It is thoughtfully crafted with top citrusy notes of Lemon, Mandarin, Bergamot, and Tea; layered with heart notes of Orris, Nutmeg, and Cinnamon; and finishes with an impactful woody base of Sandalwood, Patchouli, Vetiver, Ambergris, and Musk. The fragrance is targeted at the modern man who values grooming, sophistication, and standout performance—all rolled into one stylish bottle.

Neeraj Senguttuvan, Head of Marketing – Personal Care, GCPL, shared the vision behind the launch:

“Consumers in the fragrance category seek exceptional scents that truly last. Inspired by this key insight, we’re excited to introduce Amazon Woods – a beloved fragrance now available in a more concentrated and premium avatar.”

TV Campaign Featuring Ishaan Khatter
 The marketing campaign is led by a witty and aspirational TVC starring actor Ishaan Khatter. The ad captures a high-pressure corporate moment where Ishaan, undeterred by the sudden arrival of senior bosses, confidently applies Amazon Woods and says, “Ab milega 4X taaliyaan”. The film positions the spray as not just a fragrance—but a performance enhancer.

A Broader Category Strategy
 Park Avenue aims to expand its footprint in India’s ₹2800 crore deodorant market by leaning into innovation and consumer insights. Their focus on General Trade (GT) channels will be complemented by strong digital storytelling and on-ground activations.

As Park Avenue continues to anchor itself at the intersection of confidence, grooming, and everyday sophistication, Amazon Woods sets the tone for a bold new chapter. With this move, the brand reinforces its legacy of trust, performance, and relevance in the daily lives of Indian men.

Personal Grooming

Senthera Launches in India with Its Debut ‘Make Love’ Body Care Collection Inspired by Fragrance and Memory

Tanisha Cardozo

From fragrance memories in Ukraine to a wellness-inspired life in India, Margarita Kuritsyna’s journey has now blossomed into a new Indian body care brand: Senthera. Officially launched in July 2025, Senthera made its elegant debut with the Make Love collection—an evocative, sensorial line of clean, vegan skincare essentials that marry fragrance, nourishment, and memory.

Where It All Began

The inspiration behind Senthera traces back to Margarita’s early childhood in Ukraine. Her first love affair with scent came through a tropical perfume called Pacific Paradise, which filled her home with notes of fruit and fantasy. “I didn’t realize it then, but scent had already started shaping my sense of identity and comfort,” she recalls.

Years later, having moved to Gurugram, India, Margarita began her search for body care that was as effective as it was aromatic. A pivotal moment came when her mother gifted her a body cream and shower gel. The scent was delightful, but the formula lacked efficacy. That moment sparked a deeper passion for wellness and functionality—eventually leading to the birth of Senthera in 2023.
The Make Love Collection

Wrapped in soft blush pink packaging, the Make Love collection includes three key products:

  • Shower Gel with 10 Oils – Ideal for a fast yet luxurious cleanse.
  • Exfoliating Body Scrub – Designed to gently remove dead skin while retaining the body’s natural oils.
  • Collagen Body Cream – The standout product, enriched with peptides and formulated to hydrate, firm, and delicately scent the skin for hours.

Each formula is infused with Margarita’s signature scent blend of rose, lychee, and vanilla—a fragrance that’s delicate, romantic, and enduring.

More Than a Product—It’s a Ritual

Senthera’s launch wasn’t just about introducing skincare—it was a complete wellness immersion. Set against the backdrop of Goa’s monsoon charm at Brij Parasio, the brand hosted a unique wellness retreat featuring massages, tarot readings, journaling, and clean gourmet meals.

Margarita emphasized the need for intentionality in body care: “We use actives on our face every day but ignore our body. Our formulas include peptides and collagen because your body deserves as much attention as your face.”

Importantly, the collection is free of silicones, parabens, and harsh chemicals, embracing a gentle, nourishing philosophy.

What’s Next for Senthera?

The Make Love range is now available via the official website sentheraworld.com, starting at ₹1,499. Expansion plans include nationwide retail partnerships and global shipping in the near future.

As Margarita reflects: “I wanted people to fall in love—with themselves, with memories, with the ritual of bathing.” With Senthera, she’s created more than just body care—it’s a sensory experience, a mood, a memory.

Personal Grooming

Reliance Retail Strengthens Beauty Play with Investment in UK’s FACEGYM; To Launch Facial Fitness Studios in India

allycaralgoa

Mumbai, July 3, 2025 — In a landmark move in India’s evolving beauty and wellness landscape, Reliance Retail Ventures Limited (RRVL) has announced a strategic minority investment in the UK-based beauty disruptor FACEGYM. Known for pioneering the concept of facial fitness through non-invasive workouts and skincare innovation, FACEGYM is set to debut in India under Reliance’s beauty vertical, Tira.

This marks another bold step for RRVL as it scales its position in the premium beauty and personal care market with globally relevant, experience-first concepts.

🌍 A Beauty Experience Like No Other

Founded by wellness entrepreneur Inge Theron, FACEGYM has created a new category that merges beauty, wellness, and fitness. The brand’s signature facial workouts stimulate muscles, boost circulation, and tone the face—offering results similar to a gym session, but for your skin.

From its cult status in London and New York to an emerging global footprint, FACEGYM is now eyeing India as a key growth market.

Angelo Castello, CEO of FACEGYM, shared:
“This partnership with Reliance is a pivotal milestone. India is a dynamic, fast-growing beauty market, and we are excited to bring FACEGYM’s transformational concept to Indian consumers through Tira’s robust platform.”

🛍️ What to Expect in India

Reliance plans to scale FACEGYM’s presence across the country in the next five years through:

  • Standalone facial fitness studios in major metros
  • Curated FACEGYM corners in premium Tira beauty stores
  • Access to FACEGYM’s skincare products and tools

The rollout will be supported by Reliance’s extensive retail ecosystem, market expertise, and a strong consumer-first approach.

Bhakti Modi, Co-founder & CEO of Tira, commented:
“FACEGYM sits at the unique intersection of beauty, wellness, and fitness. Indian consumers today want experiences that are results-driven, science-backed, and globally trending. We’re thrilled to introduce FACEGYM and scale this disruptive concept across India.”

🧖‍♀️ About FACEGYM

  • Founded: By Inge Theron
  • Headquartered: London, UK
  • Concept: Facial workouts, skin coaching, sculpting, and advanced skin health
  • Presence: UK, US, and other global markets
  • Known for: Creating a “face workout” category in the beauty industry

💡 Why This Matters

This investment signifies Reliance Retail’s continued bet on experiential and premium beauty, following:

  • The launch of Tira, India’s fastest-growing omni-channel beauty platform
  • A growing portfolio of in-house and global beauty brands like Akind, Dream, Immerse Play, and Nails Our Way
  • A clear focus on tech-led, science-backed, and wellness-integrated beauty

🚀 What’s Next?

With the first FACEGYM India locations expected to launch in early 2026, the partnership will likely redefine how Indian consumers engage with skincare and beauty services. Industry watchers see this as a category-creating moment for India’s wellness sector.