Mumbai: Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer, has announced Indian cricket legend MS Dhoni as its new Brand Ambassador, marking the beginning of a long-term association centred around the company’s core philosophy of “The Responsible Jeweller.”
The partnership reflects the brand’s continued commitment to transparency, ethical sourcing, quality assurance, and customer trust while strengthening its position as one of the world’s leading jewellery retailers.
A Partnership Built on Trust
Malabar Gold & Diamonds stated that the association comes at a time when consumers increasingly value authenticity, transparency, and responsible business practices while making jewellery purchases.
The company’s “The Responsible Jeweller” initiative represents its long-term commitment to ethical sourcing, trusted quality, transparent pricing, responsible manufacturing, and customer-first policies.
Through its Malabar Promises, customers benefit from:
- 100% BIS Hallmarked jewellery
- 28 quality checks on every natural diamond
- Transparent pricing with no hidden charges
- Guaranteed buyback
- Lifetime maintenance
- Complimentary insurance
- Best-value exchange programmes
- Responsible sourcing practices
MS Dhoni Embodies Malabar’s Values
One of India’s most respected sporting icons, MS Dhoni is the only captain in international cricket history to lead India to victories in all three ICC white-ball tournaments.
Known for his integrity, humility, discipline, and consistency, Dhoni perfectly aligns with Malabar Gold & Diamonds’ values built over more than three decades since its establishment in 1993.
Commenting on the partnership, M.P. Ahammad, Chairman of Malabar Group, said consumers today expect more than quality products—they seek transparency, authenticity, and confidence in every purchase. He noted that Dhoni’s reputation for trust and consistency makes him the ideal ambassador for the brand.
Dhoni on the Partnership
Speaking about the association, MS Dhoni said the collaboration was meaningful because it reflected values he has always believed in.
He said trust is earned through consistent actions, adding that Malabar Gold & Diamonds’ unwavering commitment to transparency, responsibility, and customer confidence resonated strongly with him.
Dhoni also expressed his eagerness to encourage customers to make informed jewellery-buying decisions backed by confidence and trust.
Massive Global Campaign
The campaign will be rolled out through one of Malabar Gold & Diamonds’ largest integrated consumer initiatives across:
- Television
- Digital platforms
- Social media
- Cinema
- Radio
- Outdoor advertising
- Retail experiences
The campaign will reach customers through more than 450 Malabar Gold & Diamonds showrooms spread across 14 countries.
About Malabar Gold & Diamonds
Established in 1993, Malabar Gold & Diamonds is the flagship company of the Malabar Group.
The company currently:
- Operates over 450 showrooms across 14 countries
- Employs more than 30,000 professionals from over 26 countries
- Has an annual turnover of USD 9.41 billion
- Is recognised as the world’s fourth-largest jewellery retailer
With MS Dhoni joining as Brand Ambassador, the company aims to further strengthen customer confidence while reinforcing its commitment to responsible business practices, transparency, and trust in the global jewellery industry.
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