Goa, May 14, 2026: BuzzBallz, the globally popular ready-to-drink cocktail brand recognised for its colourful ball-shaped packaging, has officially expanded into Goa after witnessing massive growth in Karnataka. The brand recorded nearly 300 per cent month-on-month growth following its Karnataka launch in December 2025, making it one of the fastest-growing RTD cocktail brands in the region.
With Goa being one of India’s most vibrant nightlife and tourism destinations, the company believes the state is the perfect market for its expansion plans. Known for its beaches, party culture, music festivals and evolving beverage trends, Goa aligns closely with the youthful and social identity of BuzzBallz.
Speaking about the expansion, Jess Scheerhorn, President at BuzzBallz, said the response in Karnataka encouraged the brand to grow further in India.
“After BuzzBallz’ incredible consumer response in Karnataka, expanding into Goa was a natural next step for us. Goa’s energy and consumer preferences align perfectly with our brand: fun, flavorful, and ready to go. We’re excited to bring BuzzBallz to a market that celebrates spontaneity and social moments,” Scheerhorn said.
The brand’s Goa launch includes its signature 180 ml ready-to-drink cocktail packs with 15 per cent ABV, priced at Rs 100. Designed for convenience and portability, the drinks are being positioned as an easy option for beach outings, parties, travel and casual social gatherings.
BuzzBallz has launched three flavours in Goa:
- Berry Lemon Squeeze – Berry and lemon flavour
- Strawberry Squeeze – Strawberry and lemon flavour
- Chilli Guava Groove – Sweet and spicy guava chilli flavour
The company also revealed plans to continue expanding across more Indian markets as the RTD cocktail segment gains popularity among younger consumers looking for convenient and flavourful drinking experiences.
Founded in 2009, BuzzBallz has emerged as one of the top-selling single-serve premixed cocktail brands in the United States. Its distinct packaging and bold flavours have helped the brand build strong visibility globally.
Consumers can follow the brand’s India updates on Instagram through @BuzzBallz_india.
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