Tag: Wellness Travel

Events in Goa

Goa Gears Up to Showcase Regenerative Tourism and ‘Beyond Beaches’ Campaign at TTF Mumbai 2025

Tanisha Cardozo

Panjim | August 7, 2025: The Department of Tourism, Government of Goa, is set to make a strong impression at the Travel & Tourism Fair (TTF) Mumbai 2025, to be held from August 11 to 13 at the Jio World Convention Centre, Mumbai.

After earning the Excellence Award for its trailblazing ‘Goa Beyond Beaches’ campaign at TTF Ahmedabad earlier this year, Goa is ready to push the envelope further with its evolving tourism strategy centered on Regenerative Tourism.

A Shift from Volume to Value

Speaking ahead of the event, Hon’ble Minister for Tourism, Shri Rohan A. Khaunte, emphasized the need for responsible tourism:

“Goa is leading a paradigm shift in Indian tourism – from volume to value, from seasonal to year-round, and from superficial to immersive. At TTF Mumbai, we aim to reinforce our vision of Regenerative Tourism that benefits the people, nurtures our ecology, and sustains our culture.”

What’s New at the Goa Pavilion?

The Goa Pavilion at TTF Mumbai will present a multi-dimensional showcase reflecting the state’s renewed tourism outlook:

  • 🌧️ Monsoon Tourism: Promoting lesser-known trekking trails and nature circuits
  • 🛕 Spiritual Tourism: Featuring the Ekadasha Teertha circuit
  • 🧘 Wellness & Retreat Tourism: Showcasing yoga, ayurveda, and meditation experiences
  • 🏡 Homestays & Rural Circuits: Connecting tourists to the authentic Goan lifestyle
  • 🎭 Cultural Immersion: Celebrating Goa’s rich traditions, art, and cuisine

Engagement and Partnerships

Director of Tourism, Shri Kedar Naik, added:

“Our participation at TTF Mumbai is part of our ongoing outreach to engage with the travel trade and explore partnerships that align with Goa’s future-ready tourism vision.”

Officials from the Department of Tourism along with key stakeholders from the travel industry will be present to connect with tour operators, media, and investors who are aligned with Goa’s sustainable and diversified tourism development path.

Goa – More Than Just Beaches

Through campaigns like ‘Goa Beyond Beaches’, the state is successfully repositioning itself as a year-round, culture-rich, eco-conscious destination. The new focus is not only drawing a different kind of traveller but also helping to protect Goa’s heritage, ecology, and local livelihoods.

As Goa steps into TTF Mumbai 2025, it sends a clear message — Goa is no longer just a destination, it’s a living experience that respects both its people and planet.

#TravelwithAllycaral 👒

Goa Tourism Wins Excellence Award for ‘Goa Beyond Beaches’ Campaign at TTF Ahmedabad 2025

allycaralgoa

Panjim, 2nd August 2025 – The Department of Tourism, Government of Goa, concluded its participation at the Travel & Tourism Fair (TTF) Ahmedabad 2025 on a high note, receiving the Excellence Award for the Special Campaign on ‘Goa Beyond Beaches’. The recognition was presented at the Mahatma Mandir Convention & Exhibition Centre, Gandhinagar, where the event was held from 31st July to 2nd August 2025.

Led by Shri Pravinkumar Faldessai, Senior Manager, GTDC, along with Smt. Concy Pereira, Asst. Tourism Officer, and Smt. Isabelinda Vaz, Information Assistant, the Goa delegation engaged extensively with travel agents, tour operators, and media partners throughout the three-day event.

Commenting on the achievement, Shri Kedar Naik, Director of Tourism, Government of Goa, said “We are honoured to receive this recognition at TTF Ahmedabad 2025. The ‘Goa Beyond Beaches’ campaign is part of our mission to create a more inclusive, responsible, and diversified tourism experience. This award validates our ongoing efforts to make Goa a 12-month destination anchored in sustainability, culture, and community participation.”

This accolade reflects Goa Tourism’s strategic efforts to reposition the state as a destination that offers more than just sun and sand. The award celebrates the Department’s continued commitment to regenerative tourism, highlighting experiences that span heritage, hinterlands, culture, festivals, and community-led initiatives.

The Goa Pavilion drew significant attention for its immersive storytelling, featuring curated themes around wellness and Ayurveda, spiritual tourism, adventure and monsoon travel, and community-based rural experiences. The display also spotlighted Goa’s vibrant festival calendar, from Chikhal Kalo and Sao Joao to Shigmo, Spirit of Goa, and Carnaval, all of which are attracting experiential travellers from across India.

The Department’s presence at TTF Ahmedabad forms part of its broader outreach strategy to reinforce Goa’s position as a future-ready destination that blends tradition with innovation.

#TravelwithAllycaral 👒

Goa Tourism launches #GlowOnArrival campaign: A rejuvenating monsoon escape

allycaralgoa

Panaji, 12 June 2025 — The Department of Tourism, Government of Goa, has launched its much-anticipated monsoon campaign, #GlowOnArrival, positioning Goa as India’s ultimate feel-good monsoon destination. The campaign highlights the unique charm of Goa during the rainy season — where mist-laden hills, vibrant green landscapes, and the soothing rhythm of the rains create the perfect setting for rest, renewal, and reconnection.

Goa Tourism is focusing on immersive experiences that align with the ethos of regenerative travel. These include serene forest walks, heritage treks, Ayurvedic therapies, yoga and wellness retreats, as well as homestays set amidst natural surroundings. Together, these offerings aim to appeal to travellers who are seeking a deeper, more meaningful escape — one that nourishes both mind and body.

Speaking about the campaign, Shri Kedar Naik, Director of Tourism, Government of Goa, said, “#GlowOnArrival is an invitation to rediscover Goa during its most magical season. Monsoon in Goa is not just about scenic beauty but it’s about reconnecting with nature, embracing wellness, and experiencing the rich cultural warmth of our land. We welcome travellers to slow down, breathe, and leave with a glow that only Goa can offer.”

As part of this monsoon campaign, Goa Tourism has also introduced month-wise thematic promotions that will run from June to September 2025. These include: June – Festivals of Goa, highlighting vibrant seasonal celebrations such as Sao Joao and Chikhal Kalo; July – Gastronomy of Goa, focusing on monsoon-specific culinary delights and traditional recipes; August – Experience & Adventures of Goa, promoting eco-adventures such as monsoon treks, plantation visits, and soft adventure activities; and September, along with World Tourism Day, spotlights Goa’s diverse attractions—from forts and monuments to waterfalls, museums, and scenic drives.

The #GlowOnArrival campaign will be promoted extensively across digital platforms, social media, and travel networks to reach domestic and international audiences. Through this campaign, the Department of Tourism aims to redefine the narrative of monsoon tourism in India by positioning Goa as a rejuvenating escape where every arrival marks the beginning of a personal renewal.