Did You Know?

Why Every Indian Hill Station Has a Mall Road


Written by Intern Rency Gomes || Team Allycaral 

Did you know that the reason every Indian hill station seems to have a Mall Road dates back to colonial times? It’s one of those details you might overlook while sipping chai or browsing through souvenir shops, but once you notice it, you can’t unsee it. No matter where you go—be it Shimla, Mussoorie, or Ooty—there it is, a familiar stretch of life unfolding in the hills.


There’s something comforting about stepping onto a Mall Road. The air feels lighter, conversations slower, and everything seems to move at a pace that cities forgot long ago. Tourists stroll without urgency, families pause for photos, and somewhere in the background, there’s always the smell of fresh snacks and hot tea. It feels timeless, almost like the town is inviting you to slow down and stay a little longer.

But this wasn’t always a space for everyone. Back during the British Raj, hill stations were designed as escapes from the heat of the plains. Places like Darjeeling and Nainital were carefully planned to resemble English towns, and the Mall Road was at the centre of it all. It wasn’t just a street—it was a social stage. British officers and their families would walk here in the evenings, dressed in their finest, exchanging conversations and maintaining a sense of familiarity far away from home.

Interestingly, the word “Mall” didn’t originally mean shopping. It came from the idea of a promenade—a place meant for walking and socialising. Over time, the meaning evolved, but the essence remained. Even today, when you walk down a Mall Road, you’re participating in a ritual that’s over a century old.

Geography also played its part in making Mall Roads a staple of hill stations. Building in the mountains isn’t easy, and flat land is rare. Instead of spreading markets and activity across steep slopes, planners concentrated everything along a single, accessible stretch. It made life easier then, and it continues to make sense now. That’s why, even today, the Mall Road is often the most walkable and lively part of any hill town.

What’s fascinating is how these spaces have evolved. What started as exclusive colonial walkways are now open, democratic spaces buzzing with life. Street vendors, local artisans, tourists, and residents all come together here. In places like Manali, the Mall Road feels almost like a festival every evening, while in others, it retains a quieter, old-world charm.

And maybe that’s the real magic of it. Mall Roads are not just about shopping or sightseeing—they’re about shared experiences. They’re where you pause, observe, and become part of the town, even if just for a day. They carry stories of the past while constantly adapting to the present, blending colonial architecture with modern cafes and local culture seamlessly.

So the next time you find yourself on a Mall Road, take a moment to look around. Notice the buildings, the people, the rhythm of the place. Because what feels like just another street is actually a piece of history still very much alive, quietly connecting generations of travellers through the simple act of a walk.

Events in Goa

Goa Welcomes the World as Carnaval 2026 is Flagged Off in Panaji


The capital city of Panaji transformed into a dazzling spectacle of colour, music and celebration as Goa Carnaval 2026 was officially flagged off on February 14. The grand ceremony was led by Chief Minister Pramod Sawant, alongside Member of Parliament Sadanand Shet Tanavade, Tourism Minister Rohan A. Khaunte, Chairman GTDC Kedar J Naik, CCP Mayor Shri Rohit Monserrate, Director of Tourism Kedar Naik and Managing Director GTDC Kuldeep Arolkar, among other dignitaries.

Addressing the gathering, the Chief Minister emphasised that the festival reflects Goa’s inclusive and welcoming spirit, uniting people across cultures through celebration. He highlighted that such events not only strengthen the State’s cultural identity but also enhance its global visibility as a vibrant tourism destination. The strong turnout of international visitors, many attending for the first time, reaffirmed Goa’s growing appeal in experiential and cultural tourism.

Tourism Minister Rohan A. Khaunte described Carnaval as a living expression of Goa’s heritage and community spirit. He noted that the festival plays a vital role in promoting Goa beyond its beaches, spotlighting its traditions, artistic talent and immersive cultural experiences while supporting local performers and communities.

The ceremonial flag-off witnessed an overwhelming public response, with streets lined by residents and tourists from across India and abroad. The atmosphere shifted instantly as King Momo made his grand entrance, declaring the start of days filled with revelry and joy. His traditional entourage set the tone for the procession that followed.

Elaborately designed floats rolled through the heart of Panaji, each narrating stories of Goa’s rich past and contemporary aspirations. Themes ranged from cultural heritage to social awareness and festive traditions. Traditional folk performances blended seamlessly with high-energy musical acts, transforming the city into a moving theatre of rhythm and colour.

Behind the scenes, the Department of Tourism ensured enhanced infrastructure, crowd management systems and visitor facilitation measures to provide a safe and seamless experience for all attendees. The coordinated efforts of local artists, cultural groups and multiple stakeholders were evident in the precision and vibrancy of the parade.

As the celebrations continue across Margao, Vasco, Mapusa and Morjim in the coming days, Carnaval 2026 promises to carry its festive momentum across the State. More than just a parade, it stands as a cultural statement — reinforcing Goa’s position as a welcoming, diverse and globally admired destination where tradition and modernity dance together on the streets.

Business

Ministry of Tourism & Mastercard Sign MoU to Elevate India as a Global Tourism Hotspot


The Ministry of Tourism (MoT), Government of India, has joined hands with Mastercard in a strategic two-year Memorandum of Understanding (MoU) aimed at strengthening India’s global positioning as a premier tourism destination. This wide-ranging collaboration focuses on showcasing India’s diverse cultural, spiritual, natural, and culinary heritage to domestic and international travelers through Mastercard’s global marketing platforms — most notably its iconic Priceless™ program.

As part of the initiative, curated experiences will be brought to priceless.com, beginning with Goa, followed by exceptional cultural and spiritual journeys in Varanasi and rural Andhra Pradesh. Many more destinations are expected to be added, providing travellers with access to immersive, authentic, and rare experiences.

Shri Gajendra Singh Shekhawat, Honourable Minister of Tourism, emphasized India’s vast tourism potential, reaffirming the government’s mission to present India’s stories in innovative ways. He highlighted the role of corporate partnerships in amplifying India’s global outreach.

Mastercard brings its global marketing expertise, secure digital payment network, and multi-market influence to the collaboration. Through Priceless™, the company aims to spotlight India’s diverse heritage while also supporting the development of safe and seamless digital payment practices across the tourism ecosystem.

Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard, said the initiative intends to bring India’s remarkable stories “closer to travellers everywhere,” while ensuring unforgettable and authentic experiences.

Gautam Aggarwal, President, India & South Asia, Mastercard, added that strengthening digital payments—especially in remote regions—would boost the tourism value chain and drive economic participation across local communities.

Under the MoU, Mastercard will operate as the Knowledge Partner, while the Ministry of Tourism will identify strategic travel corridors and support collaborations with the Archaeological Survey of India (ASI), Ministry of Culture, and State Tourism Boards.

Beyond tourist engagement, the 24-month MoU will focus on:

  • Encouraging secure and responsible digital payment practices
  • Expanding seamless payment acceptance nationwide
  • Supporting the introduction of innovative, co-branded tourism-linked payment products

The partnership signals a significant step in India’s efforts to build world-class travel experiences while strengthening economic opportunities across the tourism sector.

Special Occasion

Pushkar Camel Fair: Rajasthan’s Vibrant Celebration of Culture, Camels, and Community


Every year, the desert town of Pushkar in Rajasthan bursts into color and celebration as thousands gather for the Pushkar Camel Fair — one of India’s most vibrant and unique cultural festivals. Originally a simple livestock trading event, the fair has evolved into a global attraction that beautifully blends tradition, spirituality, and festivity.

The fairgrounds become a spectacle of life and color, where decorated camels parade proudly through the sands, their owners showcasing years of skill and care through intricate ornaments and vivid fabrics. Camel races, beauty contests, and mustache competitions draw enthusiastic crowds, each event filled with laughter, pride, and an undeniable sense of community spirit.

Visitors are invited to dive into the essence of Rajasthan by participating in interactive experiences such as turban-tying contests, traditional dances, and camel safaris that meander through the golden dunes. As dusk falls, the air fills with the rhythm of drums and the swirls of Ghoomar dancers, creating a mesmerizing scene beneath the desert sky.

For photography enthusiasts, the fair offers endless inspiration — from portraits of local traders and performers to the warm hues of desert sunsets. Many even take part in the “Frame of the Fair” competition to capture the heart of Pushkar through their lenses.

No visit is complete without indulging in Rajasthan’s flavorful cuisine. Food stalls across the fairgrounds serve up classics like dal baati churma, spicy kachoris, and sweet malpua, turning every bite into a celebration of taste and tradition.

Steeped in history, the Pushkar Camel Fair dates back to the 19th century when local tribes gathered to trade camels and livestock. Over time, it transformed into a cultural and religious gathering that now coincides with the sacred Hindu month of Kartik, culminating on Kartik Purnima — a day when devotees bathe in Pushkar Lake for spiritual purification.

Today, the fair stands as a symbol of Rajasthan’s enduring charm and resilience, merging ancient customs with modern attractions such as hot air balloon rides and photography tours. It’s not just an event — it’s an experience that brings people together from across the world to witness the incredible spirit of Rajasthan in full bloom.

Travel

Goa’s Homestay and B&B Scheme Sets a National Benchmark, Inspires Delhi’s Revival of B&B Model


Goa’s Homestay and Bed & Breakfast Scheme, implemented by the Department of Tourism, Government of Goa, has become a national benchmark in community-based tourism — inspiring states like Delhi to adopt similar frameworks. The scheme’s success lies in its holistic approach that blends financial incentives, simplified registration, and quality standards to strengthen local entrepreneurship and promote authentic travel experiences.

Designed to create meaningful engagement between visitors and local communities, the initiative encourages travellers to explore Goa’s hinterlands while generating sustainable livelihoods for residents. Eligible homestays and B&B operators receive a one-time grant of ₹2 lakh, along with marketing support through official Goa Tourism channels, and access to training programmes aimed at improving service quality and sustainability practices.

The scheme classifies participating establishments under Gold and Silver categories, offering benefits such as residential tariff rates for utilities, ease of licensing, and inclusion in state tourism promotions. It also emphasises empowering women and youth entrepreneurs, ensuring that the growth of tourism extends beyond the coastal belt into rural areas rich with culture and tradition.

Recognising the impact of Goa’s approach, the Delhi government has recently announced plans to revive its long-dormant Bed & Breakfast Scheme using Goa’s model as a reference. This move highlights Goa’s growing leadership in shaping sustainable and inclusive tourism policies at the national level.

Speaking on the development, Tourism Minister Shri Rohan A. Khaunte remarked, “Goa’s Homestay and Bed & Breakfast Scheme has been designed to empower Goans while creating meaningful experiences for travellers. The fact that other states are now adopting our model reaffirms our commitment to building a regenerative and community-led tourism framework.”

Echoing this sentiment, Director of Tourism, Shri Kedar Naik, stated, “This initiative makes it easier for Goans to host visitors, earn additional income, and share our culture. By offering financial support, training, and simplified registration, the policy ensures that tourism growth benefits every section of society.”

With its emphasis on authentic stays, local engagement, and responsible development, Goa continues to lead India’s tourism transformation — setting a standard that other states are eager to emulate.