Goa is set to make a powerful impression on the global tourism map as it participates in World Travel Market (WTM) London 2025, from 4th to 6th November. The Department of Tourism will unveil two key narratives: the state’s Regenerative Tourism model, and its deeply emotional, year-end campaign, “Feels Like Goa.”
Unlike traditional promotional strategies, Goa’s approach this year is rooted in its people, culture, and environment. As India’s first state to formally adopt Regenerative Tourism, Goa aims not just to preserve but to actively restore ecosystems, empower local communities, and celebrate its unique spiritual and cultural heritage. This vision is guided by four foundational pillars—People, Community, Environment, and Economy—with a strong commitment to ensuring that tourism benefits everyone, not just economically, but emotionally and culturally as well.
The “Feels Like Goa” campaign is more than marketing—it’s a heartfelt call to travelers to reconnect with the emotions, nostalgia, and magic that make Goa unforgettable. From village feasts and soulful sunsets to the vibrant end-of-year celebrations that define Goa’s festive spirit, the campaign captures what it truly means to experience the state. It reminds global audiences that Goa is not just a location—it’s a feeling of belonging, warmth, and discovery.
At WTM London, the focus will also be on Goa Beyond Beaches—an invitation to discover the lesser-known spiritual trails, heritage circuits, hinterland escapes, and vibrant cultural festivals that lie beyond the coast. Initiatives like the Ekadasha Teertha Circuit aim to draw attention to Goa’s deep spiritual roots while ensuring that local communities are central to the tourism economy.
Culinary tourism will also take centre stage, highlighting Goa’s diverse and storied food culture. With influences from Hindu, Portuguese, Saraswat, and tribal traditions, Goan cuisine reflects centuries of cultural exchange. Visitors will be invited to explore Goa’s rich flavours through curated culinary trails, traditional feasts, and modern interpretations that continue to evolve.
The state’s vision includes robust plans for the future—investing in community-led tourism enterprises, supporting women and youth empowerment, promoting sustainable infrastructure, and nurturing biodiversity. New projects such as the Unity Mall, Porvorim Town Square, and the Chhatrapati Shivaji Maharaj Digital Museum are set to enhance Goa’s position as a multi-dimensional tourism destination.
As Goa prepares for the final months of 2025, its participation at WTM London represents a new chapter in how the state defines and shares its identity with the world. This is a tourism model that regenerates, uplifts, and inspires—not only delivering memorable experiences to travelers, but ensuring that every visit contributes positively to Goa’s people and its future.
At WTM London 2025, Goa invites the world to go beyond the beaches, to taste its cuisine, walk its spiritual paths, explore its living traditions, and above all—feel like Goa.
