Tag: Sustainable Tourism

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Goa Tourism’s Strategic Outreach Fuels 10.5% Surge in Q1 2025 Tourist Arrivals

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Team Allycaral
Panaji, 12 May 2025: Goa Tourism has reported a robust 10.5% year-on-year growth in tourist arrivals for Q1 2025, registering 28,51,554 visitors, up from 25,80,155 in Q1 2024. This sustained momentum highlights Goa’s evolution from a seasonal beach destination to a globally connected, culturally immersive, and year-round tourism economy.

At the heart of this growth is a three-pronged strategy by the Department of Tourism, Government of Goa — strengthening promotion in core and emerging markets, expanding international air connectivity, and diversifying tourism offerings.

Expanded Connectivity and Market Access

Strategic aviation partnerships have unlocked new inbound potential. Air India Express which already had direct connectivity to Dubai now connects Goa directly to Kuwait and Abu Dhabi. This gain was supported by sustained engagements with Gulf carriers and efforts to tap into transit markets in Middle Eastern aviation hubs — a crucial move given current bilateral limitation, which the state continues to address in coordination with the Centre.

Global Promotions and Trade Engagements

Goa Tourism has made strong inroads into new markets through targeted campaigns and physical presence at key events — including WTM London, ITB Asia (Singapore), the Tashkent International Tourism Fair, and the recent Arabian Travel Market (ATM) 2025 in Dubai.

During WTM London, Goa was a proud participant in the Chalo India Global Diaspora Initiative launched by the Government of India, designed to encourage members of the Indian diaspora to bring foreign friends to India. The initiative aligns with Goa’s strategy to target high-value travellers and cultural ambassadors globally.

At ATM Dubai, high-level meetings with the Consul General of India and regional tourism stakeholders further laid the groundwork for a long-term tourism bridge between the UAE and India, with Goa positioned as a premium entry point — not just for leisure, but also for cultural, wellness, and family travel segments.

Goa Beyond Beaches — Year-Round Experiences

With product diversification at its core, Goa continues to reposition itself with offerings such as the Ekadasha Teertha spiritual circuit, wellness and Ayurveda retreats, hinterland adventures, and regenerative village experiences. These appeal especially to conscious travellers, global nomads, and off-season domestic tourists — with monsoon travel packages gaining traction in Middle Eastern markets.

Cultural events such as Deep Parv, Raponkaracho Sea Food Festival, Chikhal Kalo, Sao Joao, Festavista, and the Goa Food & Cultural Festivals like Spirit of Goa & Heritage Festival have strengthened local engagement while attracting experiential tourism beyond the coastline.

Industry Engagement Amid Seasonal Uncertainty

While April generally sees a dip post-Easter, May traditionally performs strongly due to school holidays and domestic leisure travel. However, current regional uncertainties have cast some unpredictability over forward demand. In response, the Department of Tourism has convened meetings with representatives from hospitality, transport, travel services, and alternate accommodations to review May–July booking patterns and collaboratively identify steps to mitigate any potential slowdown.
These discussions are aimed at building resilience, promoting shared visibility, and ensuring industry alignment across the coming season.

Inclusive Growth and Tourism for Impact

With initiatives such as the Homestay Policy, support for women-led tourism enterprises, and enhanced inclusion of village-based tourism in the visitor economy, Goa is ensuring that tourism benefits are widely distributed. The Department is also working to integrate alternate accommodations into the formal ecosystem — encouraging quality, accountability, and long-term participation.

Quote:
“Our Q1 success is not accidental — it is a result of deep partnerships, strategic planning, and consistent market outreach,” said Shri Rohan A. Khaunte, Hon’ble Minister for Tourism, IT, E&C, Government of Goa. “Even as we stay alert to emerging dynamics, our goal remains clear — to make Goa a future-ready destination built on sustainability, connectivity, and meaningful visitor experiences.”

As Goa progresses through 2025, its focus remains on value-driven tourism, responsive governance, and shared prosperity — setting a benchmark for resilient and forward-looking tourism in India.

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Goa Tourism concludes Successful Participation at GITB 2025 in Jaipur

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Goa, May 7, 2025 : Goa Tourism concluded its vibrant and impactful participation at the Great Indian Travel Bazaar (GITB) 2025 held from 4th to 6th May in Jaipur, reaffirming its commitment to promoting sustainable and regenerative tourism models that benefit local communities and preserve the cultural and natural heritage of the State.

The Goa delegation, led by Shri Sanjeev Ahuja, IAS, Secretary (Tourism), comprised Shri Kedar Naik, Director Tourism; Shri Gavin Dias, GM (Marketing), GTDC; Shri Rajesh Kale, Deputy Director (South); and several Goan co-exhibitors who actively engaged with industry stakeholders and potential partners at the Goa Tourism Pavilion.

The pavilion offered an immersive experience into Goa’s evolving tourism landscape — highlighting hinterland trails, heritage and spiritual circuits, wellness tourism, adventure experiences, and community-led initiatives. With a focus on quality over quantity, the pavilion invited visitors to explore how tourism in Goa is transforming through the lens of Regenerative Tourism — ensuring long-term value for both visitors and host communities.

Speaking about the participation, Shri Rohan A. Khaunte, Hon’ble Minister for Tourism stated:“Goa’s participation at GITB 2025 reinforces our commitment to a tourism model that is responsible, inclusive, and regenerative. We are showcasing experiences that go beyond the conventional — driven by local communities, rooted in our cultural identity, and mindful of our ecological responsibilities. Events like GITB help us connect with partners who share this vision and are keen to be part of Goa’s evolving story.”

Shri Kedar Naik, Director of Tourism, added: “GITB 2025 provided a valuable platform to showcase Goa’s evolving tourism offerings and engage with stakeholders who share our vision of responsible and community-driven tourism. We thank all our co-exhibitors and partners for their active participation and look forward to building on the momentum generated at this event.”

Goa Tourism was also recognised as the 1st runner-up for Best Stall in the Public Sector category at GITB 2025, acknowledging the pavilion’s engaging showcase and strong presence at the event.

A notable highlight of the event was the visit of dignitaries including Smt. Pravati Parida, Hon’ble Deputy Chief Minister of Odisha; Shri Suman Billa, Additional Secretary & Director General, Ministry of Tourism, Government of India; and Dr. Jyotsna Suri, Past President, FICCI and CMD, The Lalit Suri Hospitality Group. They interacted with the Goa delegation and appreciated the State’s forward-looking initiatives in promoting tourism that is both regenerative and rooted in local culture.

Throughout the event, the Goa Tourism team held several productive B2B meetings, explored collaborations with travel partners, and shared insights into Goa’s tourism strategy that prioritizes community participation, cultural preservation, and ecological balance.

As GITB 2025 draws to a close, Goa Tourism thanks all visitors, stakeholders, and co-exhibitors for their enthusiastic participation and looks forward to strengthening tourism partnerships forged during the event.

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Positioning Goa for the future at ATM Dubai

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Panaji; 9 April 2025: Goa Tourism is set to participate in the prestigious Arabian Travel Market (ATM) 2025, scheduled to take place from 28th April to 1st May 2025 at the Dubai World Trade Centre, UAE. The participation marks yet another step in Goa’s sustained efforts to strengthen its presence in the Middle East travel market and attract high-value travellers seeking authentic and meaningful experiences.

The Goa Tourism pavilion at ATM Dubai will highlight the state’s evolving tourism narrative — one that goes beyond the conventional sun, sand, and sea, and invite travellers to explore its unique culture, heritage, spiritual circuits, hinterland experiences, ecotourism, and regenerative travel opportunities.

With a strong focus on sustainable and responsible tourism, the delegation will also present new initiatives, infrastructure upgrades, and upcoming festivals and events aimed at offering immersive experiences for both domestic and international visitors.

A series of B2B meetings, networking sessions, and media interactions are lined up to engage with tour operators, travel agents, media, and potential investors from across the region. The delegation will also explore partnerships to promote Goa as a year-round destination, well-suited for leisure, MICE, wellness, and spiritual tourism.

Speaking ahead of the event, Director Tourism, Shri Kedar Naik, said, “The Arabian Travel Market is a significant platform for us to connect with global industry leaders and showcase Goa’s multifaceted offerings. We are witnessing growing interest from the Gulf region, and this is an excellent opportunity to strengthen our visibility and build long-term relationships.”

Goa’s participation at ATM 2025 highlights its vision to diversify tourism offerings, promote quality infrastructure, and encourage community-led travel experiences — reinforcing Goa’s position as one of India’s most vibrant and forward-looking destinations.

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Goa Tourism to Showcase Regenerative Tourism at ITB Berlin 2025

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Goa Tourism is set to make a remarkable presence at ITB Berlin 2025, the world’s leading travel trade show, taking place from March 4 to 6, 2025, at the Messe Berlin ExpoCenter City, Germany. With a focus on regenerative tourism, cultural heritage, adventure, and wellness tourism, Goa aims to highlight its diverse offerings beyond its famous beaches.

The Goa Tourism Pavilion at ITB Berlin 2025 will offer visitors an immersive experience inspired by Goan heritage and architecture. Designed to highlight sustainable and regenerative tourism, the pavilion will showcase Goa’s commitment to responsible travel experiences.

“As we showcase Goa at ITB Berlin 2025, our focus remains on regenerative tourism, sustainability, and preserving Goa’s cultural identity,” said Shri Rohan A. Khaunte, Hon’ble Minister for Tourism, Government of Goa. “Goa is more than just a beach destination; it is a land of rich heritage, spiritual sanctuaries, and immersive experiences that offer a deeper connection with nature and local communities. Through our participation at ITB Berlin, we aim to forge meaningful partnerships and position Goa as a leading global tourism destination that prioritizes responsible and conscious travel.”

“Our participation at ITB Berlin aligns with Goa’s vision to promote a tourism that is sustainable, community-driven, and economically beneficial,” said Shri Kedar Naik, Director of Tourism, Government of Goa. “By engaging with global stakeholders, we seek to bring in innovative tourism solutions, enhance our visitor experience, and ensure that tourism growth contributes positively to the environment and the people of Goa. We are actively promoting Goa beyond beaches, hinterland tourism, yoga and wellness tourism and much more.”

Visitors to the stall can explore Goa’s vibrant cultural heritage, lush hinterlands, spiritual tourism, adventure activities, and eco-friendly tourism experiences. To bring the essence of Goa to life, the pavilion will feature live cultural performances by professional Goan artists, displaying traditional music and dance forms. Additionally, an interactive Virtual Reality (VR) zone will take attendees to Goa’s breathtaking landscapes, festivals, and serene retreats.

As one of the premier global tourism trade events, ITB Berlin provides a crucial platform for Goa Tourism to connect with international tour operators, travel agencies, industry professionals, and potential investors. Goa’s delegation will actively engage in B2B meetings, networking sessions, and discussions to explore strategic partnerships and strengthen Goa’s global tourism footprint.

Goa Tourism’s participation at ITB Berlin aims to invite tourists in and around Germany and other European countries to see the beauty of Goa, it will also provide valuable insights into emerging travel trends, consumer preferences, and new opportunities, helping Goa Tourism refine its future promotional strategies. Goa Tourism invites travel professionals, media representatives, and investors to visit its pavilion at Hall 5.2b, Stand 225, and discover the many facets of Goa’s tourism landscape. From its cultural richness and adventure experiences to wellness retreats, visitors will experience firsthand why Goa remains one of the most captivating travel destinations in the world.

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Goa Tourism showcases sustainable and experiential travel at SATTE 2025

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Panaji, 20 February 2025: The Department of Tourism, Government of Goa, made a strong impression at South Asia’s Travel and Tourism Exchange (SATTE) 2025 with the grand inauguration of the Goa Pavilion at Yashobhoomi (IICC), New Delhi. The pavilion was officially inaugurated by the Hon’ble Minister for Tourism, Government of Goa, Shri Rohan A. Khaunte, who is leading the Goa delegation at the event. He is accompanied by Secretary Tourism, Government of Goa, Shri Sanjeev Ahuja, IAS; Shri Shawn Mendes, OSD to the Tourism Minister; Shri Deepak Narvekar, Deputy General Manager (Marketing), GTDC; Shri Jayesh Kankonkar, Assistant Director of Tourism, Department of Tourism; and Smt Chitra Vengurlekar, Assistant Tourist Officer, Department of Tourism. Goa Tourism will be showcasing its diverse offerings at SATTE 2025 over the next two days, until 21st February 2025.

As part of the event, Shri Rohan A. Khaunte, along with dignitaries including Hon’ble Minister of Tourism, Uzbekistan, Shri Umid Shadiev; Hon’ble Vice Minister, Ministry of Tourism and Sports, Thailand, Shri Jakkaphon Tangsutthitham; Hon’ble Minister of Tourism, Government of Nagaland, Shri Temjen Imna Along; Shri Yogesh Mudras, Managing Director, Informa Markets India; Smt Pallavi Mehra, Senior Group Director, Informa Markets & Publisher, Travel Trends Today; Shri Peter Hall, President, IMEA, Informa Markets; and Chairman, STIC Group, Shri Subhash Goyal, participated in a thought-provoking panel discussion at SATTE India 2025. The discussion explored key trends and opportunities shaping the global tourism landscape.

During the event, Hon’ble Minister for Tourism, Shri Rohan A. Khaunte held a meeting with the Hon’ble Minister for Tourism, Uzbekistan, Shri Umid Shadiev, to explore tourism collaboration opportunities. He also interacted with media persons and conducted a B2B meeting with top officials, accompanied by Secretary Tourism, Government of Goa Shri Sanjeev Ahuja, IAS.

Speaking about Goa’s participation at SATTE 2025, Shri Rohan A. Khaunte stated, “Goa has always been a pioneer in the tourism sector, and at SATTE 2025, we are further strengthening our vision of responsible and regenerative tourism. Our focus is on sustainable and experiential travel, enhancing visitor experiences while ensuring benefits for local communities. We look forward to engaging with industry leaders, stakeholders, and travellers to showcase the evolving dimensions of Goa’s tourism sector.”

Recognized as one of India’s most sought-after travel destinations, Goa is showcasing a diverse range of tourism offerings at SATTE 2025, with a strong emphasis on Regenerative Tourism, heritage, culture, adventure, and sustainable travel experiences. The Goa Pavilion at SATTE 2025 highlights the state’s rich cultural heritage, eco-tourism initiatives, adventure tourism prospects, and vibrant festivals, offering immersive experiences that go beyond the beaches. Additionally, the pavilion serves as a platform for business networking, interactive sessions, and insights into the state’s latest tourism initiatives. With a firm commitment to sustainable tourism, Goa continues to reinforce its position as a leader in India’s travel landscape.