In a time when celebrity entrepreneurs often make headlines for luxury cafés and high-end restaurant chains, a quieter and more grounded story is unfolding in Jiaganj, in the Murshidabad district of West Bengal. Here, the family of celebrated playback singer Arijit Singh runs a modest restaurant that serves vegetarian thalis for ₹40 and offers a special student price of ₹30.
The eatery is not positioned as a celebrity attraction. It is a longstanding family business reportedly managed by his father and has been functioning well before recent social media attention brought it into wider focus. Reports since 2023 and again in May 2025 have highlighted how the restaurant continues to maintain affordable pricing despite inflation and rising food costs.
Open every day from 10:30 a.m. to 10:30 p.m., the restaurant serves straightforward, home-style meals. The menu includes mix veg, shahi paneer, chicken korma and biryanis, along with the budget-friendly vegetarian thali that has drawn admiration. The emphasis remains on nourishment rather than presentation, practicality rather than prestige.
In an economy where dining out has become increasingly expensive, a ₹40 thali feels almost symbolic. For students in particular, the ₹30 option makes a tangible difference. Affordable eateries like this play an important social role in smaller towns, offering dependable meals to daily wage earners, families and young people managing tight budgets.
The contrast with celebrity-owned premium cafés — where a single beverage can cost several hundred rupees — has not gone unnoticed by fans. Many see the restaurant as reflective of Arijit Singh’s public persona: understated, grounded and connected to his roots. Known for avoiding excessive limelight despite his massive success, the singer has consistently maintained a low-profile lifestyle, and the family’s continued involvement in a simple local business aligns with that image.
For the people of Jiaganj, however, the restaurant is less about celebrity association and more about daily life. It is a place to sit, eat and share a meal without financial strain. It is part of the town’s rhythm, serving food steadily from morning until night.
Sometimes, impact does not come through scale or luxury. Sometimes, it comes through consistency. In a small town in West Bengal, a ₹40 thali continues to be served every day — quietly, reliably and without fanfare — proving that staying rooted can be just as powerful as rising to fame.
