The Indian Express Group has reimagined Screen Awards 2025 as a digital-first celebration of cinema and storytelling, streaming exclusively on YouTube. This marks a historic shift, blending Bollywood’s biggest stars with YouTube’s leading creators in a three-month-long festival of culture, entertainment, and fandom
Tag: OTT
Aamir Khan Reveals Sitaare Zameen Par Cost ₹122 Crore, Partner Backed Out After OTT Rejection
In a candid podcast interview, Aamir Khan disclosed that his film Sitaare Zameen Par cost him nearly ₹122 crore after buying out a production partner who disagreed with his decision to skip OTT deals. Despite declining a ₹120 crore OTT offer, Aamir opted for a theatrical and YouTube pay-per-view release model—an untested strategy in Indian cinema.