Written by Intern Rency Gomes || Team Allycaral
In a season traditionally dominated by heart motifs and predictable beauty narratives, the most romantic hair colour might come as a surprise. It’s brown — layered, nuanced and quietly captivating in its charm. According to Shailesh Moolya, National Technical Head at Godrej Professional, romance this Valentine’s Day is wearing brown.
The appeal of brown lies in its authenticity. Shades such as roasted almond, hot chocolate and butterscotch blonde strike a delicate balance between warmth and sophistication. Rather than demanding attention, these hues invite it. For both salon professionals and consumers, brown’s versatility is unmatched — it flatters a wide range of Indian skin tones, adapts seamlessly across lighting conditions and ages gracefully as hair grows.
From a technical standpoint, brown is where craftsmanship truly shines. Unlike extreme or high-lift colours, brown relies heavily on precision and balance. Undertones play a crucial role — a roasted almond brown with subtle golden warmth can soften facial features, while a deeper hot chocolate shade adds richness and depth without appearing heavy. Butterscotch blonde, when executed correctly, brightens the look while maintaining natural movement.
There is also a science-backed reason brown shades appear healthier. Multi-dimensional browns reflect light more evenly, creating the illusion of enhanced shine and smoother texture. Colours closer to natural melanin tones preserve visual density better than lighter shades, making hair appear fuller and more resilient. The result is colour that looks luxurious rather than over-processed.
Culturally, brown aligns seamlessly with the evolving definition of romance. Modern Valentine’s moments are increasingly about quiet connections — coffee dates, intimate dinners and everyday closeness — rather than grand gestures. These subtle tones mirror that shift, offering confidence without being performative and sensuality without excess.
Brown also offers endless personalisation opportunities through techniques like glossing, lowlighting and soft contouring. Each service enhances the look while remaining wearable, allowing individuals to elevate their appearance without changing who they are.
This Valentine’s Day, brown reflects how romance is evolving — softer, more personal and rooted in authenticity. In the language of hair colour, brown embodies warmth, confidence and quiet luxury, leaving a lasting impression without ever trying too hard.
