Fit & Fabulous

Blenders Pride Fashion Tour Redefines Craft, Shapes Fashion’s Next Move in Kolkata


Written by Tanisha Cardozo || Team Allycaral

Blenders Pride Fashion Tour brought its latest edition to a powerful close in Kolkata, delivering a breakthrough fashion narrative that challenged conventional ideas of craft and design. Set against the dramatic backdrop of the Howrah Bridge, the finale transformed the Hooghly River into an immersive runway, where fashion moved beyond tradition and into a bold new future.

In collaboration with the Fashion Design Council of India, the showcase featured an experimental collection by designer Anamika Khanna’s AK | OK, with actor Ishaan Khatter as showstopper. The collection dismantled familiar craft techniques such as zardozi, chikankari, and mirror work, reassembling them through futuristic tailoring, metallic elements, and cosmic-inspired graphics, positioning craftsmanship as a living, evolving force rather than a static tradition.

The show unfolded on a barge anchored mid-river, turning it into a floating theatre of fashion. Divers emerged onto the structure as light, smoke, sound, and responsive lasers brought the space alive. Models appeared from within the scaffolding, building momentum as the narrative intensified, culminating in bold chainmail looks and sculptural silhouettes. The finale reached its peak with Ishaan Khatter’s dramatic arrival by speedboat, closing the show against the illuminated Howrah Bridge.

Adding depth to the evening was The Bengal Paddlevessel, which hosted guests within its museum-like interiors before transporting them to the barge. The Riverine Museum inside, featuring rare marine artefacts and installations tracing the Hooghly’s legacy, provided a rich cultural context that complemented the contemporary showcase.

Speaking on the occasion, Pernod Ricard India CMO Debasree Dasgupta said the Kolkata finale embodied the spirit of the tour, reinforcing the idea that heritage and innovation can converge to create transformative fashion experiences. Designer Anamika Khanna described the collaboration as an opportunity to deconstruct and reimagine Indian craftsmanship for the modern world, while Ishaan Khatter noted that the experience resonated with his own instinct to experiment and move beyond the expected. FDCI Chairman Sunil Sethi highlighted the collaboration as a celebration of creativity and a marker for the future of Indian fashion.

The Kolkata finale underscored Blenders Pride Fashion Tour’s vision of shaping fashion’s next move, where tradition evolves, innovation leads, and craft finds renewed expression on a global stage.

Fit & Fabulous

Blenders Pride Fashion Tour 2025: Redefining Fashion’s Next Move


Written by Tanisha Cardozo || Team Allycaral

Blenders Pride Fashion Tour, India’s most definitive voice in fashion, returns in 2025 with an edition that promises to be unlike any other. With the theme ‘Fashion’s Next Move,’ the tour is set to merge creativity, culture, and innovation on a stage that is truly ‘The One and Only.’ In a world where trends are fleeting, this edition takes fashion boldly forward, reimagining what it means to lead and define the future of style.

The journey begins in Gurugram with ‘The Futureverse of Fashion,’ where designers Falguni and Shane Peacock, accompanied by Shahid Kapoor and Tamannaah Bhatia, unlock a visionary fashion experience. Here, the runway transforms into an immersive spectacle, blending technology and couture to reshape the dimensions of fashion and redefine how it is experienced.

The tour then moves to Jaipur with ‘High Octane Couture,’ featuring designers Abhishek Patni and Namrata Joshipura. This chapter draws inspiration from the speed, precision, and power of motorsports, translating them into an exhilarating fashion narrative. With the panache of Harnaaz Sandhu, Miss Universe 2021, and the energy of rapper Raftaar, the Jaipur edition promises glamour at full throttle, pushing fashion into uncharted territory.

The grand finale in Kolkata brings ‘Breaking the Moulds of Fashion Craft,’ with the iconic Anamika Khanna returning to the stage alongside Ishaan Khatter. This segment highlights the sublime artistry of Indian craftsmanship while bridging it with contemporary design vision, offering audiences not just fashion to admire but craft to revere.

Debasree Dasgupta, CMO of Pernod Ricard India, emphasizes that Blenders Pride Fashion Tour continues to set benchmarks in shaping the evolution of Indian fashion and style. With this year’s theme, the tour is poised to lead a bold narrative that inspires the next generation and invites them into a world where creativity, culture, and innovation converge. Sunil Sethi, Chairman of FDCI, echoes the excitement, highlighting that this collaboration amplifies the commitment to shaping the future of fashion in India, bringing together diverse perspectives that celebrate creativity and culture.

Blenders Pride Fashion Tour 2025 promises an unforgettable journey across India, where fashion transcends the runway, becomes an experience, and sets the tone for what’s next in global style.

Personal Grooming

Park Avenue Launches Amazon Woods: A 4X Premium Perfume Spray for the Modern Man


Mumbai, 31st July 2025: Park Avenue Fragrances, a marquee brand under Godrej Consumer Products Ltd (GCPL), has just unveiled its latest innovation—Amazon Woods, a 4X Premium Perfume Spray—redefining expectations in India’s competitive men’s deodorant market. Designed to meet the growing demand for performance-driven, high-quality fragrances at accessible prices, this launch signals a strategic pivot toward premiumization in the deodorant aisle.

What Sets Amazon Woods Apart?
Priced at just ₹225, Amazon Woods boasts four times the perfume concentration per spray compared to regular deo perfumes. It is thoughtfully crafted with top citrusy notes of Lemon, Mandarin, Bergamot, and Tea; layered with heart notes of Orris, Nutmeg, and Cinnamon; and finishes with an impactful woody base of Sandalwood, Patchouli, Vetiver, Ambergris, and Musk. The fragrance is targeted at the modern man who values grooming, sophistication, and standout performance—all rolled into one stylish bottle.

Neeraj Senguttuvan, Head of Marketing – Personal Care, GCPL, shared the vision behind the launch:

“Consumers in the fragrance category seek exceptional scents that truly last. Inspired by this key insight, we’re excited to introduce Amazon Woods – a beloved fragrance now available in a more concentrated and premium avatar.”

TV Campaign Featuring Ishaan Khatter
The marketing campaign is led by a witty and aspirational TVC starring actor Ishaan Khatter. The ad captures a high-pressure corporate moment where Ishaan, undeterred by the sudden arrival of senior bosses, confidently applies Amazon Woods and says, “Ab milega 4X taaliyaan”. The film positions the spray as not just a fragrance—but a performance enhancer.

A Broader Category Strategy
Park Avenue aims to expand its footprint in India’s ₹2800 crore deodorant market by leaning into innovation and consumer insights. Their focus on General Trade (GT) channels will be complemented by strong digital storytelling and on-ground activations.

As Park Avenue continues to anchor itself at the intersection of confidence, grooming, and everyday sophistication, Amazon Woods sets the tone for a bold new chapter. With this move, the brand reinforces its legacy of trust, performance, and relevance in the daily lives of Indian men.