Events in Goa

Panjim Transforms into a Living Canvas for the 10th Serendipity Arts Festival


Written by Tanisha Cardozo || Team Allycaral

The Serendipity Arts Festival, India’s premier multi-disciplinary arts festival, returns to Panjim, Goa for its landmark 10th edition from December 12-21, 2025. This year, the festival transforms the city into a living canvas with immersive exhibitions, dynamic performances, interactive workshops, and public art installations across multiple iconic venues.

At Miramar Beach, the festival unveiled Terra Grove, the latest installation by renowned architect Vinu Daniel. This architectural marvel reimagines public spaces, making them inviting, responsive, and sustainable within Goa’s tropical landscape. Crafted from terracotta Guna tiles, the pavilion provides cooling shade while blending seamlessly with the beachfront, creating a space for both humans and animals. Terra Grove, sometimes called the Kulhad Pavilion, repurposes discarded mud cups, turning waste into a thoughtful, functional work of art. The project builds on Thukral and Tagra’s 2024 initiative, Multiplay, and is supported by Milton and Panjim Smart Cities, emphasizing sustainability and innovative design.

Milton, as the Festival’s sustainability partner, highlighted how installations like Terra Grove align with their commitment to reducing single-use waste and encouraging reusable solutions. Meanwhile, Imagine Panaji Smart City Development Limited emphasized the festival’s contribution to Panjim’s evolution as a citizen-friendly, culturally vibrant smart city. The festival’s presence over a decade has enriched the city’s social and cultural fabric, connecting contemporary art with Panjim’s historic identity.

Public art takes center stage this year, bringing creativity into everyday spaces and heritage venues across the city. Diptej Vernekar’s Beasts of Reincarnation: Mythical Beings in the City reinvents Goa’s living traditions of effigy-making, while venues such as Art Park, Azad Maidan, and the Old GMC Complex host workshops, performances, and interactive exhibitions. From Multiplay 02: Soft Systems by Thukral & Tagra to craft-focused showcases like Home is Where the Heart Is and Infinite Drape, the festival demonstrates how art in public spaces can spark dialogue, curiosity, and shared ownership.

The festival’s programming extends across multiple nodes of Panjim, including the Directorate of Accounts, PWD Complex, Captain of Ports Jetty (Old Goa), Santa Monica Jetty, and SAG Ground, forming a vibrant cultural circuit that blends installations, performances, culinary projects, and craft exhibitions with the city’s architecture and natural landscape. By integrating formal and everyday spaces, the festival creates an open gallery that welcomes residents, travelers, families, and students to experience art as part of daily life.

Celebrating its 10th edition, the Serendipity Arts Festival continues to champion the belief that art belongs to everyone. From architectural innovation and immersive performances to craft-led exhibitions and hands-on workshops, the festival encourages participation, sparks curiosity, and fosters a sense of community. Visitors can explore the transformative power of art across Panjim’s streets, heritage spaces, and waterfronts, making this edition a truly unforgettable celebration of creativity, culture, and sustainability.

Travel

A Treasury of Life: India’s Largest Exhibition of Company Paintings Opens in Goa


Written by Tanisha Cardozo || Team Allycaral Travel Desk

DAG, in collaboration with the Department of Tourism, Government of Goa, is presenting A Treasury of Life: Indian Company Paintings, c. 1790–1835, the most comprehensive exhibition of Company Paintings ever mounted in India. Opening on 1 December 2025 at the Aguad Port & Jail Complex and running until 14 January 2026, the exhibition brings together 200 extraordinary works created by Indian artists who worked for European patrons in the late 18th and early 19th centuries.

Company paintings have long occupied an ambiguous position in Indian art history, often viewed as too late for the classical court tradition yet too early for modernism. This exhibition challenges that notion by showing how these artists blended indigenous techniques with Western influences, responding creatively to new patrons and subjects. Their work spans natural history, architecture, and depictions of daily life—each rendered with a mix of accuracy, sensitivity, and innovation. These paintings not only document India’s flora, fauna, built heritage, and social customs but also preserve memories of worlds that have since transformed or disappeared.

Curated by Giles Tillotson, SVP at DAG, the exhibition includes works by celebrated artists such as Sita Ram, Sewak Ram, and Chuni Lal, alongside European references by artists like James Forbes and F.B. Solvyns that help illuminate the artistic dialogue of the time. The showcase highlights how Indian artists forged a new visual language, laying the groundwork for future developments in Indian modernism.

Leaders from DAG and Goa Tourism emphasise the significance of hosting this exhibition in a historic site like Aguad, reinforcing Goa’s commitment to heritage-centred cultural experiences. The accompanying publication deepens the exploration with essays by leading scholars in the field.

Presenting a vital and often overlooked part of India’s artistic legacy, A Treasury of Life invites audiences to rediscover the creativity, adaptability, and brilliance of the Indian artists who shaped this remarkable visual tradition.

Business

Cycle Pure Agarbathi Expands in Goa, Celebrating 77 Years of Fragrance, Heritage, and Purpose


Goa, India – Cycle Pure Agarbathi, India’s leading agarbathi manufacturer, celebrates 77 years of fragrance, faith, and purpose as it expands its footprint across Goa. With a legacy that has enriched over six billion prayers worldwide, the brand continues to carry forward the spirit of Indian craftsmanship and devotion, blending tradition with innovation to create timeless experiences.

Founded in Mysuru, Cycle Pure Agarbathi has grown from a humble family enterprise into a global brand exporting to more than 75 countries. Its diverse range includes traditional agarbathies and contemporary wellness offerings under the IRIS Home Fragrances brand, now available across Goa through leading retail and quick commerce platforms. This expansion ensures that every home can experience the essence of purity, peace, and prayer with just a click.

Marking a milestone in its journey, Cycle Pure Agarbathi created history at the International Purple Fest Goa 2025 by unveiling and lighting a 125-feet agarbathi—the longest and most inclusive creation in its legacy. The event, graced by Dr. Pramod Sawant, Hon’ble Chief Minister of Goa, and other dignitaries, represented a beautiful convergence of tradition, inclusion, and innovation. The ceremonial lighting symbolized unity and celebration of diverse abilities at one of the world’s most inclusive cultural events.

Continuing its deep connection with art and culture, Cycle Pure Agarbathi recently collaborated with Kantara: Chapter 1, a PAN-Indian mythological action drama, as the official prayer partner. To commemorate this partnership, the brand launched the Three in One Parampara Agarbathi, a special edition inspired by Karnataka’s rich cultural heritage. Each stick in this collection is a blend of divine fragrance and devotion, offering an experience that embodies spiritual resonance and artistic tradition.

Speaking on the expansion, Mr. Arjun Ranga, Managing Director of Cycle Pure Agarbathi, said, “At Cycle Pure Agarbathi, we believe fragrance is a bridge between tradition and modern living. Our presence across all leading quick commerce platforms ensures that this sacred experience is just a click away—bringing purity, emotion, and heritage to homes instantly.”

Echoing the sentiment, Mr. Amarnath Datta, Chief Sales & Marketing Officer, added, “Goa represents a vibrant confluence of culture, spirituality, and modern living—values that deeply resonate with our brand. Through our Cycle and IRIS product lines and creative collaborations like Kantara, we’re not just offering fragrance; we’re creating immersive experiences that connect with hearts and homes.”

Sustainability remains at the heart of Cycle Pure’s philosophy. With zero carbon emissions across its production facilities, plastic-free packaging, and natural ingredient sourcing, the brand has built an environmentally responsible model that blends spirituality with stewardship. The company also continues to empower communities through its Gadchiroli Agarbatti Project (GAP)—a rural livelihood initiative launched in 2014 that has uplifted over 1,200 tribal women, tripling their average household income.

Cycle Pure Agarbathi invites Goans to explore its complete range—from traditional incense to modern wellness products—crafted to transform ordinary moments into soulful rituals. As the brand enters its 78th year, it continues to uphold its vision of purity, empowerment, and sustainability, carrying forward a legacy of fragrance that touches lives, connects cultures, and inspires generations.

Special Occasion

Celebrating Japanese Culture Day: Honoring Art, Tradition, and Innovation


Japan’s Culture Day, or Bunka no Hi, is celebrated annually on November 3rd and stands as one of the nation’s most cherished holidays. Established in 1948 to commemorate the promulgation of Japan’s post-war constitution, the day symbolizes peace, freedom, and the appreciation of cultural and intellectual achievements. Unlike many holidays focused on relaxation or recreation, Culture Day is dedicated to celebrating the arts, education, and the rich traditions that have shaped Japanese society over centuries.

Across Japan, communities, schools, and cultural institutions mark the day with a variety of events designed to showcase the country’s artistic, scientific, and academic accomplishments. Museums and galleries often hold special exhibitions, featuring everything from classical Japanese paintings and calligraphy to modern visual art and technology-inspired installations. Schools organize cultural festivals where students present music, theater, dance, and other creative performances, reflecting both traditional and contemporary Japanese culture.

One of the highlights of Culture Day is the Order of Culture award ceremony, held in Tokyo, where individuals who have made significant contributions to Japanese culture, science, or the arts are honored. This prestigious recognition underscores Japan’s deep respect for intellectual achievement and creative excellence. Additionally, many local governments and cultural organizations organize parades, traditional music performances, tea ceremonies, and martial arts demonstrations, allowing citizens and visitors alike to immerse themselves in the living heritage of Japan.

November 3rd was also chosen for its historical significance as the birthday of Emperor Meiji, whose reign from 1867 to 1912 was marked by a profound modernization of Japan. Meiji’s era saw the blending of Western influences with Japanese tradition, laying the foundation for the cultural richness that Culture Day celebrates today.

Culture Day encourages reflection on the importance of culture in everyday life, inspiring both young and old to appreciate and contribute to Japan’s ongoing legacy of artistic and intellectual pursuits. It is a day where the past meets the present: centuries-old traditions coexist with modern creative innovations, and communities come together to honor the values of knowledge, creativity, and cultural pride. Whether attending an exhibition, enjoying a local festival, or simply appreciating Japan’s artistic achievements, Culture Day offers a unique glimpse into the heart of Japanese identity.

Travel

Goa Gears Up for a Memorable Year-End with ‘Feels Like Goa’ Campaign


Panaji, 10th October 2025: As the festive season draws near, Goa is set to welcome visitors with its new year-end campaign — “Feels Like Goa”, a heartfelt celebration of the state’s timeless charm, cultural richness, spiritual essence, and festive spirit.

Designed by the Department of Tourism, Government of Goa, the campaign aims to evoke nostalgia and rekindle the emotional connection travelers share with Goa — reminding the world that Goa is not merely a destination, but a feeling.

Speaking about the campaign, Hon’ble Minister for Tourism, Shri Rohan A. Khaunte, said:

“Goa has always held a special place in the hearts of travelers across the world. With ‘Feels Like Goa’, we are bringing back the essence of what makes Goa truly unique — its people, culture, and soul. This campaign is a tribute to timeless memories and an invitation to experience Goa with the same emotion and warmth as always.”

Director of Tourism, Shri Kedar Naik, added:

“We are committed to regenerative tourism — creating meaningful experiences that benefit both travelers and local communities. This campaign revives travel sentiment and supports local businesses while preserving the essence of Goa.”

The Department’s vision for Goa’s tourism future is rooted in sustainability and inclusivity. Alongside the campaign, Goa has laid the foundation for Unity Mall, Porvorim Town Square, and the Chhatrapati Shivaji Maharaj Digital Museum — key projects that diversify travel experiences beyond beaches and nightlife.

Through “Feels Like Goa”, the government aims to position the state as a multi-dimensional destination — one where every sunset, festival, and smile carries a story.

As 2025 draws to a close, Goa invites the world to come home to its heart — to feel its rhythm, warmth, and joy once again.