Written by Intern Rency Gomes || Team Allycaral
Goa, February 19, 2026: Known for its pristine beaches and vibrant tourism, Goa faces a unique sustainability challenge, particularly in its rural and semi-urban areas. Godrej Consumer Products Limited (GCPL) is addressing this gap with its Integrated Waste Management Programme in the Talukas of Bicholim and Sattari, implementing long-term, community-driven waste solutions.
Partnering with Sampurn(e)arth Environment Solutions, the Mineral Foundation of Goa, municipal councils, and village panchayats, GCPL’s initiative has diverted more than 5,800 metric tonnes of waste from landfills and recycled over 490 metric tonnes of low-value plastics, including commonly discarded milk packets.
Historically, waste collection in these regions was inconsistent, with limited source segregation and informal workers operating without adequate safety or social security. GCPL’s program introduced a complete system—from door-to-door collection to material recovery at the Bicholim MRF, secondary sorting at Harvalem, and recycling at Pissurlem—ensuring accountability at every stage.
Technology plays a key role, with QR-code–based monitoring enabling local authorities to track collection coverage and segregation in real time. Community engagement, through household visits, school programs, cultural outreach, and exposure visits, has helped make waste segregation a daily habit.
A strong focus on waste worker welfare is another highlight. Over 1,300 workers are provided personal protective equipment, enrolled in social security schemes, trained in safe handling, and organised into Self-Help Groups, promoting dignity, financial inclusion, and long-term livelihood security.
The Milk Packet Collection Initiative engaged students as sustainability ambassadors, collecting nearly 140 kg of used milk packets between March 2024 and July 2025, demonstrating the impact of everyday actions on environmental change.
Pakzan Dastoor, Head – Sustainability & CSR, Godrej Industries Group, said, “With over 5,800 tonnes of solid waste diverted from landfills, our Goa initiatives reflect that sustainable change happens when infrastructure, citizen participation, and worker welfare come together.”
Omkar Manjrekar, Block Development Officer, Bicholim Taluka, added, “QR Code–based waste management brings smart accountability to every doorstep, strengthening monitoring and improving overall collection efficiency.”
By integrating infrastructure, behaviour change, and social inclusion, GCPL’s initiatives in Goa set a benchmark for corporate-driven sustainability, demonstrating how companies can foster environmental stewardship, accountability, and community-led transformation.
Godrej Consumer Products is a leading emerging markets company committed to health, beauty, and sustainability. As part of the Godrej Industries Group, it operates in over 1.4 billion households globally, leading in household insecticides, hair care, soaps, air fresheners, and wet tissues. Through its Good & Green and DEI initiatives, GCPL works toward creating a more inclusive and environmentally responsible future.
