Tag: GCPL

Social

Goa Moves Toward Zero Waste with Godrej Consumer Products’ Innovative Programme

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Written by Intern Rency Gomes || Team Allycaral 

Goa, February 19, 2026: Known for its pristine beaches and vibrant tourism, Goa faces a unique sustainability challenge, particularly in its rural and semi-urban areas. Godrej Consumer Products Limited (GCPL) is addressing this gap with its Integrated Waste Management Programme in the Talukas of Bicholim and Sattari, implementing long-term, community-driven waste solutions.


Partnering with Sampurn(e)arth Environment Solutions, the Mineral Foundation of Goa, municipal councils, and village panchayats, GCPL’s initiative has diverted more than 5,800 metric tonnes of waste from landfills and recycled over 490 metric tonnes of low-value plastics, including commonly discarded milk packets.

Historically, waste collection in these regions was inconsistent, with limited source segregation and informal workers operating without adequate safety or social security. GCPL’s program introduced a complete system—from door-to-door collection to material recovery at the Bicholim MRF, secondary sorting at Harvalem, and recycling at Pissurlem—ensuring accountability at every stage.

Technology plays a key role, with QR-code–based monitoring enabling local authorities to track collection coverage and segregation in real time. Community engagement, through household visits, school programs, cultural outreach, and exposure visits, has helped make waste segregation a daily habit.

A strong focus on waste worker welfare is another highlight. Over 1,300 workers are provided personal protective equipment, enrolled in social security schemes, trained in safe handling, and organised into Self-Help Groups, promoting dignity, financial inclusion, and long-term livelihood security.

The Milk Packet Collection Initiative engaged students as sustainability ambassadors, collecting nearly 140 kg of used milk packets between March 2024 and July 2025, demonstrating the impact of everyday actions on environmental change.

Pakzan Dastoor, Head – Sustainability & CSR, Godrej Industries Group, said, “With over 5,800 tonnes of solid waste diverted from landfills, our Goa initiatives reflect that sustainable change happens when infrastructure, citizen participation, and worker welfare come together.”

Omkar Manjrekar, Block Development Officer, Bicholim Taluka, added, “QR Code–based waste management brings smart accountability to every doorstep, strengthening monitoring and improving overall collection efficiency.”

By integrating infrastructure, behaviour change, and social inclusion, GCPL’s initiatives in Goa set a benchmark for corporate-driven sustainability, demonstrating how companies can foster environmental stewardship, accountability, and community-led transformation.

Godrej Consumer Products is a leading emerging markets company committed to health, beauty, and sustainability. As part of the Godrej Industries Group, it operates in over 1.4 billion households globally, leading in household insecticides, hair care, soaps, air fresheners, and wet tissues. Through its Good & Green and DEI initiatives, GCPL works toward creating a more inclusive and environmentally responsible future.

Personal Grooming

Park Avenue Launches Amazon Woods: A 4X Premium Perfume Spray for the Modern Man

Tanisha Cardozo

Mumbai, 31st July 2025: Park Avenue Fragrances, a marquee brand under Godrej Consumer Products Ltd (GCPL), has just unveiled its latest innovation—Amazon Woods, a 4X Premium Perfume Spray—redefining expectations in India’s competitive men’s deodorant market. Designed to meet the growing demand for performance-driven, high-quality fragrances at accessible prices, this launch signals a strategic pivot toward premiumization in the deodorant aisle.

What Sets Amazon Woods Apart?
 Priced at just ₹225, Amazon Woods boasts four times the perfume concentration per spray compared to regular deo perfumes. It is thoughtfully crafted with top citrusy notes of Lemon, Mandarin, Bergamot, and Tea; layered with heart notes of Orris, Nutmeg, and Cinnamon; and finishes with an impactful woody base of Sandalwood, Patchouli, Vetiver, Ambergris, and Musk. The fragrance is targeted at the modern man who values grooming, sophistication, and standout performance—all rolled into one stylish bottle.

Neeraj Senguttuvan, Head of Marketing – Personal Care, GCPL, shared the vision behind the launch:

“Consumers in the fragrance category seek exceptional scents that truly last. Inspired by this key insight, we’re excited to introduce Amazon Woods – a beloved fragrance now available in a more concentrated and premium avatar.”

TV Campaign Featuring Ishaan Khatter
 The marketing campaign is led by a witty and aspirational TVC starring actor Ishaan Khatter. The ad captures a high-pressure corporate moment where Ishaan, undeterred by the sudden arrival of senior bosses, confidently applies Amazon Woods and says, “Ab milega 4X taaliyaan”. The film positions the spray as not just a fragrance—but a performance enhancer.

A Broader Category Strategy
 Park Avenue aims to expand its footprint in India’s ₹2800 crore deodorant market by leaning into innovation and consumer insights. Their focus on General Trade (GT) channels will be complemented by strong digital storytelling and on-ground activations.

As Park Avenue continues to anchor itself at the intersection of confidence, grooming, and everyday sophistication, Amazon Woods sets the tone for a bold new chapter. With this move, the brand reinforces its legacy of trust, performance, and relevance in the daily lives of Indian men.

TechPulse

GCPL Powers Up its Household Insecticides Categorywith Third Groundbreaking Innovation, Brings HIT Mosquito Aerosol with Thunderbolt Technology

allycaralgoa

Mumbai, April 03, 2025: Godrej Consumer Products Ltd(GCPL), a leading player in emerging markets and the household insecticide (HI) category, continues to strengthen its leadership through groundbreaking innovations and category expansion.In early 2024, GCPL introduced India’s first and only government-approved mosquito repellent incense sticks, ‘Goodknight Agarbatti.’Building on this momentum, the company achieved another milestone in July 2024 with the development of ‘Renofluthrin,’ India’s first indigenously developed and patented molecule, delivering the most effective liquid vaporizer formulation for superior mosquito control and in just over a year, GCPL is set to launch another latest breakthrough under its pest control brand, Godrej HIT.

HIT caters to consumers seeking instant elimination of mosquitoes, particularly in scenarios where infestations run high.GCPL has re-engineered the popular Kala HIT mosquito spraywith Thunderbolt Technology — its fastest and most powerful formulation yet.With this technology, Kala HIT mosquito aerosol now features a powerful new formulation called Metofluthrin (MFT), delivering 4X faster efficacy for instant relief with less aerosol usage. The improved formula delivers greater efficacy, allowing consumers to spray less while effectively killing mosquitoes, resulting in a longer-lasting product and enhanced value.

As part of the launch, HIT is offering a special introductory discount of nearly 20% — the 400ml can is available for ₹180 and the 625ml can for ₹250. Further enhancing the experience, Kala HIT has undergone a complete packaging revamp and now comes with a refreshing new fragrance.

Commenting on this development, Shilpa Suresh, Head of Marketing – Home Care, Godrej Consumer Products Ltd (GCPL), said,“At GCPL, we are committed to leading the household insecticides category by driving innovation and expanding the market. Aerosols form a significant part of the ₹7,500+ crore household insecticide market. Mosquito aerosols comprise nearly half of HIT’s revenue, making them the biggest driver of category expansion. Consumers demand quick knockdown action, and the new HIT aerosol with Thunderbolt Technology delivers just that. It’s our most powerful aerosol mosquito control solution to date. Through this launch and our ongoing innovations, we remain dedicated to providing safe, effective, and accessible solutions for every Indian home.”

Deadly mosquitoes that spread diseases like Dengue, Chikungunya, and Malaria often hide in the dark corners of our homes. To keep your family safe, it’s essential to use Kala HIT mosquito spray regularly in all hidden spots—under the bed, behind the sofa, and around curtains and cupboards. With its latest aerosol innovation, HIT further strengthens its position as the go-to brand for eliminating mosquitoes effectively.

About Godrej Consumer Products Ltd 

Godrej Consumer Products is a leading emerging markets company, driven by the purpose of bringing the goodness of health and beauty to consumers in emerging markets. As part of the Godrej Industries Group, we are fortunate to have a proud legacy of over 125 years, built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, we enjoy the patronage of 1.4 billion consumers globally. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

We believe that we are only as good as what we do next. So, we strive to continuously improve how we do business, and how we live in the world, shaping a more sustainable and responsible future by placing our planet and people alongside profit. Through Godrej Good & Green, we are helping create a more inclusive and greener planet, in line with the United Nation’s Sustainable Development Goals, and the needs of local communities. At the Godrej DEI (Diversity, Equity, Inclusion) Lab, we work on empowering inclusion, help build DEI ecosystems across corporate India and aim to bring ideas and innovation related to DEI to the mainstream.

www.godrejcp.com