The Adopt a Heritage 2.0 Program is an innovative initiative launched by the Government of India to engage private and public sector companies, NGOs, trusts, and societies in the development and maintenance of protected monuments. The program aims to enhance the visitor experience and make these monuments more visitor-friendly.
How it Works
Interested entities can register on a dedicated portal and adopt a monument from the listed sites.
Proposals are evaluated by an Approval and Implementation Committee.
Once approved, the partnering entity carries out the work under the close supervision of the Archaeological Survey of India (ASI).
All revenues generated through semi-commercial activities are deposited in a dedicated account, which is used solely for the sustenance, development, operation, and maintenance of the adopted monument.
Panaji, 11 February 2025 – The Department of Tourism, Government of Goa, is set to host an exclusive tourism roadshow in Tokyo, Japan, on February 17, 2025 to promote the vibrant culture, unique experiences, and responsible travel opportunities in Goa. The event aims to strengthen Goa’s presence in the Japanese market and attract discerning travellers seeking authentic and enriching experiences.
The roadshow will bring together key stakeholders from Goa’s tourism sector, including hoteliers, travel operators, and destination management companies, to interact with the Japanese travel trade and media. It will highlight Goa’s rich cultural heritage, pristine beaches, culinary delights, eco-tourism initiatives, and its growing prominence in regenerative tourism.
The roadshow will focus on promoting key aspects of Goa’s tourism, including Regenerative Tourism, which emphasizes sustainable practices and community-based experiences that preserve the state’s natural and cultural heritage. It will also showcase Goa’s unique blend festivals, traditional crafts, and historical sites. The growing demand for Wellness Tourism will be highlighted through Goa’s wellness retreats, Ayurveda, yoga centres, and holistic healing experiences. Additionally, the roadshow will present Goa’s diverse Adventure and Nature offerings, inviting travellers to explore treks, waterfalls, spice plantations, birdwatching, and ecotourism hotspots beyond its famous beaches.
Shri Rohan A. Khaunte, Minister for Tourism, Government of Goa, said, “Goa has always been a sought-after destination for global travellers. This roadshow in Tokyo is an excellent opportunity to connect with the Japanese travel trade industry and showcase Goa’s diverse offerings while highlighting our commitment to sustainability and cultural preservation.”
Shri Kedar Naik, Director, Department of Tourism, Government of Goa stated, “Goa is a destination that offers a perfect blend of culture, nature, wellness, and adventure. Through this roadshow in Tokyo, we aim to showcase the diverse experiences that Goa has to offer while promoting responsible tourism practices. We look forward to building stronger connections and welcoming more travellers from Japan to experience the authentic charm of Goa.”
The event will offer a comprehensive insight into Goa’s diverse experiences through interactive presentations, engaging discussions with tourism experts, and networking opportunities with key industry professionals. Japanese travel partners will also have a chance to explore Goa’s evolving tourism landscape and discover new areas for collaboration.
