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All India Institute of Ayurveda, Goa Conducts ‘Harit Yoga’ Activities at Heritage Sites


Goa | June 2025 — In a harmonious blend of wellness, nature, and heritage, the All India Institute of Ayurveda (AIIA), Goa, conducted a series of ‘Harit Yoga’ activities across several iconic heritage locations in Goa. The initiative is part of a nationwide campaign to promote environmental consciousness, traditional wellness practices, and cultural preservation through the ancient art of Yoga.

Heritage Meets Holistic Health

The Harit Yoga campaign, which integrates Yoga and environmental awareness, was carried out at Goa’s celebrated heritage sites including temples, forts, and historic coastal spots. Participants included Ayurveda students, yoga instructors, local residents, and tourists, all coming together to practice yoga in green, open-air, culturally rich environments.

AIIA officials emphasized the importance of connecting India’s ancient healing systems with its natural and cultural landscapes, encouraging people to view health through a holistic and sustainable lens.


Objectives of the ‘Harit Yoga’ Activities

🌿 Promote Green Living – Inspiring communities to adopt eco-friendly practices through mindful living and nature-based routines.

🧘‍♂️ Encourage Outdoor Yoga – Taking yoga beyond studios into spaces where cultural heritage and natural beauty coexist.

🏛️ Raise Awareness of Heritage Conservation – Highlighting the need to protect India’s historical landmarks while using them as serene venues for public wellness.

♻️ Support Swasthya and Sanskriti (Health and Heritage) – Bridging Ayurveda, Yoga, and India’s diverse cultural traditions in an inclusive public outreach model.


Highlights from the Sessions:

  • Morning yoga practices set against the scenic backdrops of heritage structures
  • Guided sessions led by certified yoga instructors and AIIA faculty
  • Short talks on Ayurvedic lifestyle, seasonal wellness, and environmental stewardship
  • Distribution of herbal saplings and eco-friendly wellness kits
  • Interactive discussions on the role of traditional health systems in modern sustainable living

“Harit Yoga is more than just physical exercise. It’s a spiritual and ecological alignment—connecting the body, mind, and environment,” said a senior faculty member from AIIA Goa.


Broader Impact and Future Plans

The initiative received strong community participation and was praised for innovatively combining cultural education, wellness outreach, and environmental action. The All India Institute of Ayurveda aims to continue such activities across other parts of Goa and extend the model to other states in collaboration with the Ministry of AYUSH.

As India gears up for International Day of Yoga, campaigns like Harit Yoga not only encourage the practice of yoga but also nurture a deeper respect for India’s natural and historical legacy.

Events in Goa

Goa College of Home Science Celebrates Historic First ‘Marius Fernandes Day’ with Purumentachem Fest – A Carnival of Culture, Community, and Culinary Heritage


Panjim, Goa – 24th May 2025 The Goa College of Home Science, Panjim, was transformed into a vibrant hub of celebration, music, food and cultural unity as it hosted the first-ever Marius Fernandes Day, an event that will go down as a landmark moment in Goa’s cultural calendar. This groundbreaking celebration was held in conjunction with the Purumentachem Fest – Goa’s traditional Festival of Provisions – marking the onset of the monsoon season with flavor, festivity, and deep-rooted community spirit.

The historic day began with the ceremonial lighting of the lamp by Dean Suresh Kunkalikar, joined by Festakar Marius Fernandes, cultural supporter Maria Goretti Fernandes, senior journalist Prakash Kamat, cultural activists Dominic D’Souza and Luciano Almeida. The moment set the tone for a day that would blend tradition with innovation and celebration with heartfelt recognition.

Culture came alive on stage
as the festivities opened with a captivating ponti dance by students of Goa College of Home Science with Rajwi Naik and group, bringing a splash of color and rhythm to the stage. This was followed by the unique cultural segment titled “Balcãoacheo Gozalli” – an intergenerational Goan dialogue moderated by Dr. Gwendolyn de Ornelas and enriched by the insights of historian Prajal Shankardande and academic Dr. Glenis Mendonca. The conversation touched on topics of identity, community memory and the changing face of Goan traditions.

Honoring Festakar as a Cultural Warrior, Dean Suresh Kunkalikar, in a deeply symbolic gesture, felicitated Marius Fernandes with a one-of-a-kind memento – a slate inscribed with recognition of 24th May to be observed as Festacar Marius Fernandes Day annually, for his 101 inclusive, community-driven festivals, Known for reinventing the concept of festivals by removing alcohol, chief guests, sponsors, competitions and barriers to participation, Fernandes has become synonymous with the spirit of inclusive celebration.

In an emotional highlight,
Dr. Gwendolyn de Ornelas was awarded a symbolic Doctorate of Community Service by the Goencho Festakar team. The honour recognized her selfless voluntary work across three years, contributing tirelessly to cultural research, education and community outreach. The recognition was met with a standing ovation.

A workshop was held on medicinal herbal tea, locally known as khodo, usually drunk as remedy for colds and fevers by Samita Sameer kolvalkar.

A Dazzling Cultural Programme unfolded as the afternoon unfolded, the campus echoed with music, laughter, and applause. The ever-energetic young Barretto brothers, Abner 8 years of age and Asher 6 years of age, delivered a crowd-pleasing set of Goan classics and contemporary tunes, accompanied by the soulful guitar of
Dr. Glenis Mendonca, vocals by Renald Mendonca and harmonies from Linda Braganza and John Lino. It was an electrifying reminder that Goa’s youth are not only preserving tradition but reimagining it.

The symbolic anthem of Festacar Marius Fernandes Festam, the iconic Kottieacho Nach, conceptualized by Festacar Marius Fernandes, in Succorro, was a most awaited and the participants were the guests, vendors, disabled community, choreographed and led by Gwendolyn De Ornelas, all enjoyed and felt a sense of Goa of yesteryears.

Food, Flavors and Festive Nostalgia as No Goan celebration is complete without food and the Purumentachem Fest brought the soul of Goan kitchens to the college grounds. An array of stalls featured monsoon staples like dried fish, pickles, homemade sweets, local spices, and chillies. From sorpotel to prawns molho , the aroma of traditional dishes drew students, faculty and guests to sample and reminisce. Local artisans and vendors proudly showcased their wares, rekindling the spirit of old village markets and encouraging sustainable, local economies.

A Festival Rooted in Purpose
as the celebration wasn’t just about looking back—it was about forging a way forward. The day stood as a model of how educational institutions can partner with grassroots cultural innovators to keep traditions alive while engaging the next generation. The festival emphasized inclusion, environmental sensitivity and local pride—principles central to Marius Fernandes’ philosophy.

As Marius Fernandes Day concluded amid cheers, hugs, and hopeful eyes, one thing was clear: this was not the end, but the beginning of a new tradition. One that honours Goa’s diverse heritage, celebrates ordinary heroes and plants seeds for stronger, more connected communities.

Goan Festivals

Lairai Jatra Shirgao 2025: A State Festival Celebration


The Lairai Jatra Shirgao 2025 is indeed special as it has been declared a state festival, elevating its significance and showcasing the rich cultural heritage of Goa on a larger platform. This declaration not only highlights the festival’s importance but also ensures its promotion and support from the state government.

As a state festival, the Lairai Jatra Shirgao 2025 is expected to draw larger crowds, both local and international, thereby boosting tourism and cultural exchange. The state’s recognition of this festival underscores its commitment to preserving and promoting Goan traditions and cultural identity.

The declaration as a state festival also implies that the event will be organized with greater resources and infrastructure, ensuring a more vibrant and engaging experience for participants. It will likely feature a wider array of cultural performances, traditional rituals, and community activities, making it a truly immersive experience.

Moreover, this recognition can lead to increased media coverage and publicity, further enhancing the festival’s reputation and appeal. It presents an opportunity for Goa to showcase its unique cultural practices and traditions to a broader audience, potentially attracting new visitors and enthusiasts.

In essence, the Lairai Jatra Shirgao 2025, as a state festival, is set to be a grand celebration that not only honors Goddess Lairai but also serves as a testament to Goa’s rich cultural heritage and community spirit. It promises to be an unforgettable experience, filled with devotion, culture, and joy, reflecting the essence of Goan traditions.

Entertainment

Tiatr Academy of Goa’s Initiative to Promote Tiatr Among Schools


The Tiatr Academy of Goa (TAG) has taken a significant step to promote Goa’s rich cultural heritage by inviting schools to participate in its ‘Promotion of Tiatr for Schools’ scheme. This initiative aims to encourage students to engage with the traditional art form of Tiatr through live performances, fostering a deeper appreciation for the state’s cultural legacy.

Benefits of the Scheme

  • Cultural Awareness: Students will gain a deeper understanding of Goa’s cultural heritage and the significance of Tiatr.
  • Artistic Development: Participating in Tiatr performances will help students develop their artistic skills, confidence, and creativity.
  • Teamwork: The scheme encourages collaboration and teamwork among students, teachers, and school administrators.

Key Features of the Scheme

  • School Selection: 10 schools will be selected to stage a Tiatr with 100% participation from students.
  • Financial Support: Selected schools will receive financial assistance to support production costs.
  • Traditional Format: Performances must adhere to the traditional structure and cultural essence of Tiatr.

Application and Selection Process

  • Application Forms: Available from May 5, 2025, at the TAG office.
  • Submission Deadline: June 6, 2025.
  • Contact Information: Interested schools can contact TAG at 9158044466 for more details.

TAG’s Role

  • Guidance: TAG will provide guidance and support to selected schools in staging Tiatr performances.
  • Financial Assistance: TAG will offer financial assistance to selected schools to aid production costs.
  • Promotion: TAG will promote the scheme and participating schools through various channels.

Conclusion
The ‘Promotion of Tiatr for Schools’ scheme is an excellent initiative to promote Goa’s cultural heritage among the younger generation. By participating in this scheme, schools can help preserve and promote the traditional art form of Tiatr, while students can develop their artistic skills and appreciation for the state’s cultural legacy.

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Airbnb Unveils ‘Goa Unseen’ – A Digital Guide to the State’s Hidden Cultural Treasures


Goa’s glistening coastline and vibrant nightlife have made it one of India’s most sought after travel destinations. However, beyond the bustling beaches lies a world waiting to be explored, rich in heritage, artistry and local traditions — where colonial-era mansions, serene spice plantations, and vibrant markets tell the story of Goa’s deep-rooted cultural legacy.

To bring this lesser-known side of Goa into the spotlight, Airbnb, in collaboration with the Goa Tourism Department, proudly launches ‘Goa Unseen’—a digital guidebook that takes travelers beyond the obvious, uncovering the very soul of the state through its hidden cultural treasures and heritage gems.

As a part of Airbnb and Goa Tourism Department’s Rediscover Goa campaign, the ‘Goa Unseen’ guidebook is designed to encourage travelers to explore the state’s hidden gems. The guidebook was launched in the presence of Shri Rohan Khaunte, Hon’ble Minister for Tourism, Government of Goa, Amanpreet Singh Bajaj, Airbnb’s Country Head for India and Southeast Asia and renowned Indian actor Abhay Deol, who shares a deep connection with this sunshine state.

The ‘Goa Unseen’ guidebook has been thoughtfully curated with insights from local experts who offer a fresh, authentic perspective of the state. Contributors include culinary maestro Avinash Martins, food writer Nolan Mascarenhas, artist and content creator Siddharth Kerkar, GoaGetterr founder Garv Vohra, travel writer Insia Lacewalla, and TV host and content creator Scarlett Rose. Each of them have shared their personal favourite recommendations for Goa – from off-the-beaten-path cultural landmarks, to secret culinary delights, and immersive local experiences—that will help travelers uncover Goa’s true essence.

Goa continues to be one of the most popular destinations for Airbnb in India, and the platform has witnessed an over 20% increase in bookings for Goa in 2024 compared to 2023. This surge highlights the increasing interest in the state as a prime vacation spot for tourists from around the world. Particularly, South Goa has seen a significant uptick in bookings, with an over 25% rise in bookings in 2024 versus the previous year. This growth is a testament to travelers seeking new experiences beyond Goa’s well-known hotspots, with many now exploring the state’s serene hinterlands and vibrant local culture.

Amanpreet Singh Bajaj, Airbnb’s Country Head for India and Southeast Asia, said: “Goa has always been a key destination for Airbnb in India, and through initiatives like ‘Rediscover Goa’ and the launch of ‘Goa Unseen’, in partnership with the Goa Tourism Department, we are striving to showcase the state’s rich cultural heritage, dynamic communities, and unique accommodations. With a growing community of hospitality entrepreneurs, Airbnb remains committed to fostering responsible tourism and helping travelers experience the authentic, lesser known side of Goa.”

Commenting on the Rediscover Goa 2.0 campaign & Goa Unseen guidebook, Shri Rohan Khaunte, Hon’ble Minister for Tourism, Government of Goa, commented, “Tourism is the backbone of Goa’s economy, and our focus on regenerative tourism ensures that its benefits reach local businesses, communities, and a new generation of entrepreneurs. By encouraging homestays, particularly in rural Goa, and empowering women and youth, we are aligning with our Honorable Prime Minister’s vision of Nari Shakti and Yuva Shakti. Furthering our MoU with Airbnb on initiatives like the ‘Goa Unseen’ guidebook, we offer travelers an authentic Goan experience—one that extends beyond the popular hotspots and into the heart of our Goa Beyond Beaches. We are excited to partner with Airbnb once again and look forward to welcoming travelers from around the world to discover the true essence of Goa.”

Indian actor Abhay Deol added: “Goa has always been a place of discovery for me, a sanctuary where creativity, nature, and community thrive. Over the years, I’ve been exploring its hidden gems – from lush forests, lesser known beaches to unique local experiences – all of which have inspired my journey. Through ‘Goa Unseen,’ I’m excited to share this side of Goa and invite travelers to experience its true essence. With Airbnb, I hope you’ll find your own connection to Goa’s vibrant soul.”

With Goa Unseen, Airbnb invites travelers to look beyond the familiar and embark on a journey through the state’s unseen wonders. Whether it’s exploring tranquil hinterlands, discovering artistic enclaves, or indulging in local culinary treasures, this guidebook is the ultimate companion to experiencing Goa in a whole new way.

Check out the Goa Unseen guidebook here to explore and discover extraordinary Goan experiences.