Travel

Goa to Spotlight Regenerative Tourism & “Feels Like Goa” Campaign at WTM London 2025


Goa is set to make a powerful impression on the global tourism map as it participates in World Travel Market (WTM) London 2025, from 4th to 6th November. The Department of Tourism will unveil two key narratives: the state’s Regenerative Tourism model, and its deeply emotional, year-end campaign, “Feels Like Goa.”

Unlike traditional promotional strategies, Goa’s approach this year is rooted in its people, culture, and environment. As India’s first state to formally adopt Regenerative Tourism, Goa aims not just to preserve but to actively restore ecosystems, empower local communities, and celebrate its unique spiritual and cultural heritage. This vision is guided by four foundational pillars—People, Community, Environment, and Economy—with a strong commitment to ensuring that tourism benefits everyone, not just economically, but emotionally and culturally as well.

The “Feels Like Goa” campaign is more than marketing—it’s a heartfelt call to travelers to reconnect with the emotions, nostalgia, and magic that make Goa unforgettable. From village feasts and soulful sunsets to the vibrant end-of-year celebrations that define Goa’s festive spirit, the campaign captures what it truly means to experience the state. It reminds global audiences that Goa is not just a location—it’s a feeling of belonging, warmth, and discovery.

At WTM London, the focus will also be on Goa Beyond Beaches—an invitation to discover the lesser-known spiritual trails, heritage circuits, hinterland escapes, and vibrant cultural festivals that lie beyond the coast. Initiatives like the Ekadasha Teertha Circuit aim to draw attention to Goa’s deep spiritual roots while ensuring that local communities are central to the tourism economy.

Culinary tourism will also take centre stage, highlighting Goa’s diverse and storied food culture. With influences from Hindu, Portuguese, Saraswat, and tribal traditions, Goan cuisine reflects centuries of cultural exchange. Visitors will be invited to explore Goa’s rich flavours through curated culinary trails, traditional feasts, and modern interpretations that continue to evolve.

The state’s vision includes robust plans for the future—investing in community-led tourism enterprises, supporting women and youth empowerment, promoting sustainable infrastructure, and nurturing biodiversity. New projects such as the Unity Mall, Porvorim Town Square, and the Chhatrapati Shivaji Maharaj Digital Museum are set to enhance Goa’s position as a multi-dimensional tourism destination.

As Goa prepares for the final months of 2025, its participation at WTM London represents a new chapter in how the state defines and shares its identity with the world. This is a tourism model that regenerates, uplifts, and inspires—not only delivering memorable experiences to travelers, but ensuring that every visit contributes positively to Goa’s people and its future.

At WTM London 2025, Goa invites the world to go beyond the beaches, to taste its cuisine, walk its spiritual paths, explore its living traditions, and above all—feel like Goa.

Travel

Minister for Tourism, Rohan Khaunte Leads Goa’s Month-Long World Tourism Day 2025


Goa, India’s most iconic travel destination, reaffirmed its leadership in sustainable and people-first tourism by hosting a month-long celebration to mark World Tourism Day 2025. Spearheaded by the Department of Tourism, Government of Goa, under the leadership of Hon’ble Minister for Tourism Dr. Rohan A. Khaunte, the campaign featured over 30 events that placed communities, culture, and sustainability at the center of travel.

The month-long initiative, delivered in collaboration with the Travel and Tourism Association of Goa (TTAG), SKAL International Goa, and the Yuva Tourism Clubs, brought together over 200 locals, students, and visitors in a dynamic showcase of Goa’s evolving tourism landscape.

From kayaking, cycling, heritage walks, and bioluminescent forest experiences to traditional bread-making and coconut farming in villages, every activity aimed to showcase a regenerative tourism model that protects natural assets, uplifts local communities, and enriches visitor experiences.

Inclusive tourism took center stage with special boat cruises for persons with disabilities, senior citizens from old-age homes, and children from orphanages — a powerful affirmation of Goa’s commitment to accessibility and dignity in tourism.

A key highlight was the participation of youth through the Yuva Tourism Clubs, with over 100 students from more than 30 colleges engaging in eco-walks, village picnics, cycling, and cooking experiences. These initiatives are shaping a new generation of Tourism Ambassadors deeply connected with their heritage, environment, and communities.

Celebrating Goa’s rich culinary tradition, two high-profile cooking competitions were hosted at IIHM Goa (17–18 September) and IHM Goa (22–23 September), giving young hospitality students a platform to showcase their creativity and knowledge of Goan cuisine.

The month also marked a significant step in Goa’s business tourism strategy with the upcoming launch of the MICE Promotion Bureau at the largest ever Tourism Stakeholders’ Meet at Grand Hyatt Goa. This initiative is set to place Goa on the global map for meetings, incentives, conferences, and exhibitions (MICE).

The celebrations will conclude with a Film Festival at ESG on 28 September, spotlighting Goa’s heritage, biodiversity, and conservation efforts — a fitting finale to a campaign that united industry, government, students, and communities under a shared vision.

Reflecting on the success of the campaign, Director of Tourism Shri Kedar Naik noted: “These activities represent a holistic approach to tourism development. We’re building a future-ready ecosystem that benefits not just visitors, but also our people and environment.”

Goa’s commitment to a better tourism model is backed by real numbers: from January to June 2025, the state welcomed 5.45 million visitors, including 5.18 million domestic and 0.27 million international tourists — an 8.4% YoY increase. Cruise tourism also saw a rise, with over 34,121 passengers docking at Goan ports, thanks to improved air, sea, and charter connectivity.

As Goa heads into the Golden Season 2025–26, the Department of Tourism invites all — travellers, youth, stakeholders, and residents — to experience the state not just as a destination, but as a living, thriving story of people, nature, culture, and connection.

#food

Restaurants at the Heart of Goa’s Tourism Push, Says Minister at NRAI Summit 2025


Goa’s culinary prowess took centre stage at the inaugural NRAI Indian Restaurant Summit 2025, hosted for the first time in the coastal state at Dona Paula. In a powerful keynote address, Goa’s Tourism Minister Rohan Khaunte described the restaurant industry as the “economic backbone” of the state’s tourism economy and an essential pillar of its regenerative tourism model. The three-day summit, themed ‘Serving The Future’, brought together more than 2,500 delegates, 60+ speakers, 500+ brands, and 300+ partners from across India and abroad.

Minister Khaunte emphasized that Goa is actively repositioning itself as a destination that goes “beyond beaches,” embracing culture, heritage, adventure, and sustainability. He underscored that regenerative tourism in Goa is built on four pillars — people, community, economy, and environment — and that food is central to this journey. At the summit, the minister also felicitated iconic Goan food institutions such as Longuinhos, Café Central, Café Tato, Mr Baker, Sher e Punjab, Jila Bakery, Goenchin, and Titos, as well as legendary chefs including Urbano Rego and the late Caridade Alfonso.

Organized by the National Restaurant Association of India (NRAI), the summit featured panel discussions and workshops highlighting the transition of Goa from a nightlife-centric beach destination to a serious global culinary hub. Topics included regional cuisine, cocktail culture, the evolution of café life, and the emergence of Indian cities as global food destinations. Global and national culinary icons including Roni Mazumdar, AD Singh, Ashneer Grover, Riyaaz Amlani, Ashish Tulsian, Manish Mehrotra, Ranveer Brar, Saransh Goila, and Vicky Ratnani brought international insight to the event.

Panaji Mayor Rohit Monserrate was also in attendance, showing support for the evolving role of food in Goa’s socio-economic development. NRAI Goa Chapter head Prahlad Sukhtankar noted that Goa’s offline restaurant industry now accounts for 55% of the sector — far ahead of the national average of 43% — a sign of stronger compliance, structure, and long-term growth potential.

By honouring local cuisine and encouraging innovation rooted in tradition, the summit reaffirmed that for Goa, food is not just about dining — it is about culture, community, and sustainable economic empowerment.

Travel

Goa Tourism Unveils Immersive and Inclusive Experiences Ahead of World Tourism Day 2025


In the lead-up to World Tourism Day 2025 on September 27, the Department of Tourism, Government of Goa, has launched an ambitious month-long celebration in collaboration with the Travel and Tourism Association of Goa (TTAG), SKAL International Goa, and the Yuva Tourism Clubs across the state. This comprehensive series of activities reflects Goa’s progressive vision for sustainable, inclusive, and experiential tourism.

The month of September has been transformed into a canvas for immersive, localised experiences that showcase the state’s rich biodiversity, cultural heritage, culinary traditions, and community spirit. These efforts are part of Goa’s broader commitment to regenerative tourism, where travel experiences are designed not just to entertain but to positively impact both visitors and host communities.

Hon’ble Minister for Tourism, Shri Rohan A. Khaunte, noted that the initiative aims to showcase Goa as a year-round destination with authentic experiences. He emphasized the role of youth in driving this change, highlighting the Yuva Tourism Club’s involvement in fostering a culture of responsible travel. Shri Kedar Naik, Director of Tourism, reiterated the state’s holistic approach — blending heritage, nature, gastronomy, and inclusive events — to create a vibrant and future-ready tourism landscape.

The public is invited to take part in a variety of curated experiences such as a Bioluminescence Forest Walk, Cruise & Kayaking Trail, Folgar forest picnics, heritage walks at Monte Santo and Aguad, and traditional bread-making workshops. A visit to the Mulgao Folk Village will immerse participants in local customs, music and coconut farming techniques. Each activity is designed to engage both tourists and residents, creating opportunities for shared discovery and cultural exchange.

At the heart of the celebration is youth engagement. Through the Yuva Tourism Club, these experiences are being introduced to students in schools and colleges across Goa to raise awareness about sustainability and instill pride in local culture. The calendar includes a biodiversity walk at Carambolim Lake, electric cycle tours, and hands-on culinary activities that allow students to engage with Goa’s unique ecological and culinary identity.

Culinary enthusiasts can look forward to cooking competitions hosted at IIHM Goa and IHM Goa on various dates, inviting participants to explore the depth and diversity of Goan cuisine. These events aim to bridge traditional food knowledge with modern gastronomy, sparking creativity and cultural appreciation among the youth.

In a significant move toward inclusive tourism, the Department of Tourism will host two special boat cruises — one on September 26 for persons with disabilities, senior citizens, and children from orphanages, and another on September 27 dedicated to special children from Rotary institutions. These events underscore Goa’s commitment to making tourism accessible to all, irrespective of age or ability.

On World Tourism Day, September 27, the state will also host its largest Tourism Stakeholders’ Meet at Grand Hyatt Goa. The event will feature the presentation of the Vincent Ramos Scholarship and a key announcement — the launch of Goa’s dedicated MICE (Meetings, Incentives, Conferences, Exhibitions) Promotion Bureau, a strategic move to position the state as a premier destination for business tourism.

The celebrations will conclude on September 28 with a special one-day Film Festival at the Entertainment Society of Goa (ESG), showcasing heritage-themed films that focus on sustainability, community engagement, and conservation.

This year’s World Tourism Day theme in Goa is not just about attracting tourists — it’s about reimagining what tourism can mean for local communities, the environment, and future generations. The Department of Tourism invites everyone — residents, students, visitors, and stakeholders — to experience Goa through a fresh, immersive, and meaningful lens.