In a major boost to India’s evolving hospitality landscape, Radisson Hotel Group has announced a long-term strategic partnership with MBD Group under a Master Franchise Agreement, aimed at expanding its luxury and lifestyle portfolio across the country. The collaboration will primarily focus on scaling two of Radisson’s premium brands—Radisson Collection and Radisson RED—at key locations nationwide.
Anchored in global brand standards and governance, the partnership combines Radisson’s international hospitality expertise with MBD Group’s strong foothold in development and operations. While Radisson Hotel Group continues its independent expansion strategy in India, this alliance adds a powerful channel to accelerate growth in one of its most important markets.
As part of this collaboration, the well-known Radisson Blu MBD Hotel in Noida will undergo a significant transformation and be repositioned as Radisson Collection MBD following a comprehensive upgrade. The property, already among the top-performing hotels in Radisson’s India portfolio, will be elevated to align with the luxury standards of the Radisson Collection brand, reinforcing the group’s strategy of upgrading landmark assets alongside developing new properties.
India’s premium hospitality sector is witnessing strong momentum, driven by rising demand for high-end, design-focused experiences. This partnership directly responds to that shift, with both companies aiming to deliver hotels that blend aesthetic refinement with immersive guest experiences. The vision is not just expansion, but the creation of distinctive spaces that reflect both global standards and local cultural narratives.
Over the next decade, the partnership targets the development of 50 co-branded hotels across Radisson Collection MBD and Radisson RED MBD. The strategy will largely follow an asset-light model, with approximately 80 percent of the portfolio comprising managed and franchised properties, while the remaining 20 percent will be owned assets. This approach allows for scalable growth while maintaining operational efficiency and long-term brand value.
The positioning of the two brands within the partnership is clearly defined. Radisson Collection MBD will cater to the luxury segment with a focus on curated, timeless experiences, while Radisson RED MBD will take a more dynamic and aggressive approach, targeting the lifestyle segment with bold, design-driven concepts. Together, they aim to redefine how luxury and lifestyle hospitality is perceived in India.
The partnership also builds on a longstanding relationship between the two groups, spanning over two decades. Rooted in trust, shared values, and a commitment to excellence, the collaboration reflects a deeper vision of shaping India’s hospitality future. With a combined focus on innovation, cultural storytelling, and operational excellence, both organizations are positioning themselves to meet the expectations of modern travellers.
As India continues to emerge as a key global travel destination, initiatives like this are expected to play a crucial role in strengthening the country’s hospitality ecosystem. By integrating global expertise with local insight, the partnership between Radisson Hotel Group and MBD Group sets the stage for a new generation of luxury and lifestyle destinations, designed to deliver meaningful experiences while contributing to sustainable, long-term growth in the sector.
