Goa, India’s most iconic travel destination, reaffirmed its leadership in sustainable and people-first tourism by hosting a month-long celebration to mark World Tourism Day 2025. Spearheaded by the Department of Tourism, Government of Goa, under the leadership of Hon’ble Minister for Tourism Dr. Rohan A. Khaunte, the campaign featured over 30 events that placed communities, culture, and sustainability at the center of travel.
The month-long initiative, delivered in collaboration with the Travel and Tourism Association of Goa (TTAG), SKAL International Goa, and the Yuva Tourism Clubs, brought together over 200 locals, students, and visitors in a dynamic showcase of Goa’s evolving tourism landscape.
From kayaking, cycling, heritage walks, and bioluminescent forest experiences to traditional bread-making and coconut farming in villages, every activity aimed to showcase a regenerative tourism model that protects natural assets, uplifts local communities, and enriches visitor experiences.
Inclusive tourism took center stage with special boat cruises for persons with disabilities, senior citizens from old-age homes, and children from orphanages — a powerful affirmation of Goa’s commitment to accessibility and dignity in tourism.
A key highlight was the participation of youth through the Yuva Tourism Clubs, with over 100 students from more than 30 colleges engaging in eco-walks, village picnics, cycling, and cooking experiences. These initiatives are shaping a new generation of Tourism Ambassadors deeply connected with their heritage, environment, and communities.
Celebrating Goa’s rich culinary tradition, two high-profile cooking competitions were hosted at IIHM Goa (17–18 September) and IHM Goa (22–23 September), giving young hospitality students a platform to showcase their creativity and knowledge of Goan cuisine.
The month also marked a significant step in Goa’s business tourism strategy with the upcoming launch of the MICE Promotion Bureau at the largest ever Tourism Stakeholders’ Meet at Grand Hyatt Goa. This initiative is set to place Goa on the global map for meetings, incentives, conferences, and exhibitions (MICE).
The celebrations will conclude with a Film Festival at ESG on 28 September, spotlighting Goa’s heritage, biodiversity, and conservation efforts — a fitting finale to a campaign that united industry, government, students, and communities under a shared vision.
Reflecting on the success of the campaign, Director of Tourism Shri Kedar Naik noted: “These activities represent a holistic approach to tourism development. We’re building a future-ready ecosystem that benefits not just visitors, but also our people and environment.”
Goa’s commitment to a better tourism model is backed by real numbers: from January to June 2025, the state welcomed 5.45 million visitors, including 5.18 million domestic and 0.27 million international tourists — an 8.4% YoY increase. Cruise tourism also saw a rise, with over 34,121 passengers docking at Goan ports, thanks to improved air, sea, and charter connectivity.
As Goa heads into the Golden Season 2025–26, the Department of Tourism invites all — travellers, youth, stakeholders, and residents — to experience the state not just as a destination, but as a living, thriving story of people, nature, culture, and connection.
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