Written by Intern Queeny George M.H. Team Allycaral
Goa Tourism is gearing up to showcase a refreshed and redefined identity at the Travel and Tourism Fair (TTF) Hyderabad 2025, scheduled to be held on 19th and 20th September at the Hyderabad International Convention Center. Moving beyond the well-known image of sun, sand, and sea, the state is presenting a deeper, richer travel narrative under the theme “Goa Beyond Beaches”.
At this year’s TTF, the Goa Tourism pavilion will highlight immersive, regenerative tourism experiences. Visitors can explore a variety of offerings that range from hinterland trails, monsoon tourism, spiritual circuits, and wellness retreats to village life, cultural festivals, and adventure tourism. These elements reflect the government’s commitment to sustainable and community-focused tourism.
Honourable Minister for Tourism, Government of Goa, Shri Rohan A. Khaunte, emphasized the state’s evolving identity. “Goa is evolving beyond its iconic beaches to emerge as a destination that is vibrant, diverse, and sustainable. Our focus is on tourism that creates authentic and memorable experiences for visitors while supporting local communities and preserving our environment. Our aim at TTF Hyderabad is to connect with a wide network of travel agents, operators, and corporates who play a crucial role in shaping travel choices,” he said. He invited Goa’s travel trade partners to join in promoting a forward-looking, inclusive, and sustainable tourism vision.
Shri Kedar Naik, Director of Tourism, echoed these sentiments, stating, “We are showcasing Goa at TTF Hyderabad as a destination for every traveller — whether it’s culture, heritage, wellness, adventure, or eco-tourism. Goa offers authentic and memorable experiences throughout the year.”
The Goa Tourism showcase at TTF Hyderabad 2025 reflects a strong focus on partnerships, storytelling, and innovation. The goal is to deepen engagement with the domestic market and promote experiences that are memorable, meaningful, and mindful — aligning with the broader global movement toward responsible and regenerative travel.
This participation is part of a broader domestic outreach strategy that aims to position Goa as a year-round destination rooted in tradition, sustainability, and innovation.
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