Written by Intern Queeny George M.H , Team Allycaral
In a move that bridges iconic American fashion with one of the NFL’s most legendary franchises, Abercrombie & Fitch has entered a multi-year partnership with the Dallas Cowboys and Dallas Cowboys Cheerleaders, becoming their Official Fashion Partner — a first-of-its-kind collaboration within the league.
This partnership builds upon the success of Abercrombie’s NFL product line, which already features Dallas Cowboys gear for men, women, children, and even pets. With this elevated collaboration, fans will now see Abercrombie’s licensed Cowboys collection available at select Cowboys pro-shops, key event activations, and across AT&T Stadium and The Star.
Beyond retail, the partnership introduces a fresh fashion angle to football fandom. Abercrombie has launched its “Style Concierge” program, offering select NFL players access to personal stylists for off-field looks. Early participants include Dallas Cowboys wide receiver CeeDee Lamb and tight end Jake Ferguson. Lamb is also set to debut his own player-designed apparel line later this season, which will be available in select Abercrombie stores and on abercrombie.com.
This bold collaboration between Abercrombie & Fitch and the Dallas Cowboys demonstrates a shared vision for style, fan connection, and innovation. It marks a cultural crossover between fashion and sport, giving fans new ways to represent their team — and their style — both inside and outside the stadium.
Abercrombie’s licensed Cowboys collection is now available online and in select stores. With the Cowboys season heating up, this fashion-forward partnership is one to watch.
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