Panjim | August 7, 2025: The Department of Tourism, Government of Goa, is set to make a strong impression at the Travel & Tourism Fair (TTF) Mumbai 2025, to be held from August 11 to 13 at the Jio World Convention Centre, Mumbai.
After earning the Excellence Award for its trailblazing ‘Goa Beyond Beaches’ campaign at TTF Ahmedabad earlier this year, Goa is ready to push the envelope further with its evolving tourism strategy centered on Regenerative Tourism.
A Shift from Volume to Value
Speaking ahead of the event, Hon’ble Minister for Tourism, Shri Rohan A. Khaunte, emphasized the need for responsible tourism:
“Goa is leading a paradigm shift in Indian tourism – from volume to value, from seasonal to year-round, and from superficial to immersive. At TTF Mumbai, we aim to reinforce our vision of Regenerative Tourism that benefits the people, nurtures our ecology, and sustains our culture.”
What’s New at the Goa Pavilion?
The Goa Pavilion at TTF Mumbai will present a multi-dimensional showcase reflecting the state’s renewed tourism outlook:
- 🌧️ Monsoon Tourism: Promoting lesser-known trekking trails and nature circuits
- 🛕 Spiritual Tourism: Featuring the Ekadasha Teertha circuit
- 🧘 Wellness & Retreat Tourism: Showcasing yoga, ayurveda, and meditation experiences
- 🏡 Homestays & Rural Circuits: Connecting tourists to the authentic Goan lifestyle
- 🎭 Cultural Immersion: Celebrating Goa’s rich traditions, art, and cuisine
Engagement and Partnerships
Director of Tourism, Shri Kedar Naik, added:
“Our participation at TTF Mumbai is part of our ongoing outreach to engage with the travel trade and explore partnerships that align with Goa’s future-ready tourism vision.”
Officials from the Department of Tourism along with key stakeholders from the travel industry will be present to connect with tour operators, media, and investors who are aligned with Goa’s sustainable and diversified tourism development path.
Goa – More Than Just Beaches
Through campaigns like ‘Goa Beyond Beaches’, the state is successfully repositioning itself as a year-round, culture-rich, eco-conscious destination. The new focus is not only drawing a different kind of traveller but also helping to protect Goa’s heritage, ecology, and local livelihoods.
As Goa steps into TTF Mumbai 2025, it sends a clear message — Goa is no longer just a destination, it’s a living experience that respects both its people and planet.
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