Tag: Zee TV

Entertainment

Anita Hassanandani Wins ‘Chhoriyan Chali Gaon’

Tanisha Cardozo

Television actor Anita Hassanandani has emerged as the winner of Chhoriyan Chali Gaon, the popular reality show on Zee TV hosted by Rannvijay Singha. The show followed the journey of 12 women who left behind their urban comforts and modern conveniences to spend over 60 days in a rural village. With no gadgets, luxuries, or shortcuts, the contestants immersed themselves in village life, tackling daily chores and rediscovering the beauty of simplicity and tradition.

Known for her roles in hit TV serials like Kkavyanjali, Kyunki Saas Bhi Kabhi Bahu Thi, and Yeh Hai Mohabbatein, Anita said that her husband Rohit Reddy and son Aaravv Reddy were her biggest source of motivation throughout the competition. “When I agreed to be part of Chhoriyan Chali Gaon, I knew it would push me far out of my comfort zone, but I didn’t anticipate just how much I would grow through the experience,” she said in a heartfelt statement. “Every time I struggled or missed home, I thought of them and pushed myself harder. Today, holding this trophy feels surreal. It’s not just my win; it’s our win as a family.”

Host Rannvijay Singha praised her journey, saying, “Anita stood out with her determination and grace. Hosting Chhoriyan Chali Gaon was incredibly special for me. Watching these amazing Chhoriyas embrace the simplicity of gaon life with such honesty was inspiring. Anita’s win is a perfect ending to this journey.”

He also extended his best wishes to all contestants, noting that each of them found strength in life’s simple joys — a reminder often forgotten in today’s fast-paced world.

The show featured a diverse set of contestants including Krishna Shroff, Aishwarya Khare, Sumukhi Suresh, Anjuum Faakih, Rameet Sandhu, Reha Sukheja, Erika Packard, Surabhi Mehra, Samriddhi Mehra, and Dolly Javed. Together, they experienced a transformation that went beyond just surviving rural life — they embraced it with openness, humor, and heart.

While Anita has yet to announce the win on her social media, fans and the industry are celebrating her well-earned victory and this inspiring display of resilience, growth, and family-driven motivation.

Business

Shaurya Sharma Joins ZEEL as Head of Marketing for Zee TV

allycaralgoa

Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Shaurya Sharma as the new Head of Marketing for Zee TV. In this new capacity, Sharma will also serve as Vice President at ZEEL, bringing his extensive marketing leadership experience to one of India’s most iconic television brands.

Making the announcement via LinkedIn, Sharma shared his enthusiasm about the move, noting that he is excited to begin this new chapter with ZEEL. His appointment marks a strategic addition to the company’s leadership at a time when the television landscape is becoming increasingly competitive and dynamic.

Sharma transitions to ZEEL from Sun TV Network Limited, where he held the position of Cluster Marketing Head. During his tenure, he successfully led the marketing efforts for multiple channels under the network, including Sun Neo, Sun Marathi, and Sun Bangla. His time at Sun TV saw him play a pivotal role in growing regional reach and strengthening audience engagement across multiple markets.

With over 13 years of professional experience, Sharma brings a deep understanding of consumer behavior, content marketing, and brand building in the media and entertainment space. He began his career at United Spirits Limited, but his foray into the entertainment industry began with Disney Star, where he spent nearly six years honing his craft in media marketing and strategy.

His professional journey also includes valuable stints at Shadowfox and further leadership responsibilities at Sun TV before making the leap to ZEEL. His diverse experience across multiple networks gives him a strong edge in crafting innovative marketing strategies tailored to India’s vast and varied audience base.

Academically, Sharma holds a B.Tech degree in Computer Engineering. He later pursued his management education at the reputed T.A. Pai Management Institute (TAPMI), where he developed the business and strategic acumen that has fueled his career in marketing.

With his appointment, ZEEL aims to further strengthen Zee TV’s brand presence and reinforce its legacy as a leading name in Indian television. Sharma’s blend of creativity, analytical thinking, and deep industry insight is expected to play a crucial role in shaping the channel’s future direction.