Tag: vegan beauty

Fit & Fabulous

H&M to Launch Fashion and Beauty Collections on Nykaa and Nykaa Fashion This November

Tanisha Cardozo

H&M is set to debut its fashion and beauty collections on India’s leading e-commerce platforms, Nykaa and Nykaa Fashion, this November, marking a major expansion of the Swedish brand’s digital presence in India.

The launch will see H&M’s fashion collections available through Nykaa Fashion, featuring the brand’s upcoming Festive 2025 Collection — a line designed with metallic accents, silky textures, and dramatic silhouettes ideal for the holiday season. Simultaneously, H&M Beauty will make its entry on Nykaa, bringing more than 200 vegan make-up and beauty tools to Indian consumers.

According to Adwaita Nayar, Co-founder and Executive Director of Nykaa, this collaboration “provides millions of consumers enhanced access to world-class style and beauty.” For H&M, the partnership represents a step toward engaging India’s digitally savvy audience. Helena Kuylenstierna, Director of H&M India, highlighted the move as a way to “connect with a nationwide audience through one of India’s most trusted beauty and fashion platforms.”

The collaboration will be showcased through a special Spotlight Stage takeover at Nykaaland 3.0, Nykaa’s flagship beauty and lifestyle festival, scheduled for November 7–9 in New Delhi.

For Nykaa, which currently serves over 45 million consumers, this alliance strengthens its position as a gateway for international fashion and beauty brands in India’s rapidly growing online retail sector. For H&M, it represents an evolution of its omnichannel strategy—offering customers seamless access to its collections both online and offline.

The partnership between H&M and Nykaa underscores the growing intersection between fashion, beauty, and e-commerce, as global brands increasingly seek to connect with India’s vibrant and tech-forward consumer base.

Personal Grooming

Senthera Launches in India with Its Debut ‘Make Love’ Body Care Collection Inspired by Fragrance and Memory

Tanisha Cardozo

From fragrance memories in Ukraine to a wellness-inspired life in India, Margarita Kuritsyna’s journey has now blossomed into a new Indian body care brand: Senthera. Officially launched in July 2025, Senthera made its elegant debut with the Make Love collection—an evocative, sensorial line of clean, vegan skincare essentials that marry fragrance, nourishment, and memory.

Where It All Began

The inspiration behind Senthera traces back to Margarita’s early childhood in Ukraine. Her first love affair with scent came through a tropical perfume called Pacific Paradise, which filled her home with notes of fruit and fantasy. “I didn’t realize it then, but scent had already started shaping my sense of identity and comfort,” she recalls.

Years later, having moved to Gurugram, India, Margarita began her search for body care that was as effective as it was aromatic. A pivotal moment came when her mother gifted her a body cream and shower gel. The scent was delightful, but the formula lacked efficacy. That moment sparked a deeper passion for wellness and functionality—eventually leading to the birth of Senthera in 2023.
The Make Love Collection

Wrapped in soft blush pink packaging, the Make Love collection includes three key products:

  • Shower Gel with 10 Oils – Ideal for a fast yet luxurious cleanse.
  • Exfoliating Body Scrub – Designed to gently remove dead skin while retaining the body’s natural oils.
  • Collagen Body Cream – The standout product, enriched with peptides and formulated to hydrate, firm, and delicately scent the skin for hours.

Each formula is infused with Margarita’s signature scent blend of rose, lychee, and vanilla—a fragrance that’s delicate, romantic, and enduring.

More Than a Product—It’s a Ritual

Senthera’s launch wasn’t just about introducing skincare—it was a complete wellness immersion. Set against the backdrop of Goa’s monsoon charm at Brij Parasio, the brand hosted a unique wellness retreat featuring massages, tarot readings, journaling, and clean gourmet meals.

Margarita emphasized the need for intentionality in body care: “We use actives on our face every day but ignore our body. Our formulas include peptides and collagen because your body deserves as much attention as your face.”

Importantly, the collection is free of silicones, parabens, and harsh chemicals, embracing a gentle, nourishing philosophy.

What’s Next for Senthera?

The Make Love range is now available via the official website sentheraworld.com, starting at ₹1,499. Expansion plans include nationwide retail partnerships and global shipping in the near future.

As Margarita reflects: “I wanted people to fall in love—with themselves, with memories, with the ritual of bathing.” With Senthera, she’s created more than just body care—it’s a sensory experience, a mood, a memory.