Universal Music India (UMI) has partnered with Maddock Films and its new music label ‘Mad For Music' founded by Dinesh Vijan. Under this alliance, UMI will act as Maddock's global strategic partner for film soundtracks and music ventures, expanding its presence in India's film music industry. Dinesh Vijan, founder of Maddock Films, commented, “We live and abide by the ‘Content-first’ approach. Our cinema is the cinema of real India - emanating from the smallest of towns and impacting audiences in the biggest of cities – in India and abroad.”
