Tag: TVS Motor Company

Automobiles

TVS Launches Orbiter EV Scooter with Segment-First Features and Futuristic Design

Tanisha Cardozo

TVS Motor Company has launched its latest innovation in the electric two-wheeler space — the TVS Orbiter. With a bold vision for sustainable urban mobility, the Orbiter is a segment-redefining electric scooter packed with features typically unseen at its price point. Priced at ₹99,900 (ex-showroom, inclusive of PM e-Drive scheme, in Bengaluru and New Delhi), the Orbiter is targeted at new-age commuters who value efficiency, design, technology, and environmental responsibility.

Equipped with a powerful 3.1 kWh battery, the TVS Orbiter delivers an impressive 158 km IDC range on a single charge. It features a segment-first 14” front wheel for superior ride stability, cruise control for effortless journeys, and a spacious 34-litre boot that can accommodate two helmets — making it a practical solution for everyday riders.

The Orbiter’s sleek and aerodynamic design enhances energy efficiency while offering practical comfort with a straight-line footboard, ergonomic upright handlebar, and an 845 mm long flatform seat. Its advanced tech suite includes hill hold assist, geo-fencing, crash and fall alerts, time fencing, anti-theft notifications, and a connected mobile app. Riders can also access turn-by-turn navigation, calls, SMS alerts, and vehicle diagnostics through a coloured LCD digital cluster with Bluetooth integration.

Available in six vibrant colour options — Neon Sunburst, Stratos Blue, Lunar Grey, Stellar Silver, Cosmic Titanium, and Martian Copper — the Orbiter blends style and function effortlessly. With dual ride modes (Eco and Power), regenerative braking, OTA updates, and a USB 2.0 charging port for on-the-go convenience, the Orbiter is designed to meet the evolving needs of Indian commuters.

With this launch, TVS Motor Company continues to strengthen its electric mobility portfolio while reinforcing its commitment to innovation, customer satisfaction, and environmental sustainability. The Orbiter is more than just a scooter — it is a bold step toward redefining the way India commutes.

Business

TVS Motor Company Achieves 29% Sales Growth in July 2025 with Record International Business

Tanisha Cardozo

Bengaluru, August 2025: TVS Motor Company continued its strong growth trajectory in July 2025, reporting total sales of 456,350 units, a remarkable 29% increase compared to July 2024. This growth was driven by a surge in both domestic and international markets, along with steady performance in electric and three-wheeler segments.

Robust Two-Wheeler Sales

The two-wheeler segment, which forms the core of TVS Motor’s portfolio, achieved 29% growth with sales climbing from 339,676 units in July 2024 to 438,790 units in July 2025. Within this segment:

  • Domestic two-wheeler sales increased by 21%, from 254,250 units to 308,720 units.
  • Motorcycle sales jumped 25%, rising to 201,494 units.
  • Scooter sales surged 42%, reaching 198,265 units.

Electric Vehicle Segment Growth Amid Challenges

Despite challenges related to magnet availability affecting supply chains, TVS Motor’s electric vehicle (EV) sales rose 10%, from 21,442 units to 23,605 units, signaling growing consumer demand for sustainable mobility solutions.

International Business Reaches New Heights

One of the highlights for TVS Motor was its highest-ever international two-wheeler sales, with exports growing by 52% from 85,426 units in July 2024 to 130,070 units in July 2025. Total exports across all vehicle categories rose by 46%, from 97,589 to 142,629 units, underscoring the company’s expanding global footprint.

Three-Wheeler Segment

The three-wheeler business also showed healthy growth, with sales increasing 21% to 17,560 units in July 2025.

About TVS Motor Company

With a century-old legacy, TVS Motor Company is a globally reputed manufacturer of two and three-wheelers, championing sustainable mobility through innovation. The company operates four advanced manufacturing facilities in India and Indonesia, serving customers across 80 countries. TVS holds the distinction of being the only two-wheeler company awarded the prestigious Deming Prize, and its products consistently lead in customer satisfaction surveys.

The company’s subsidiary Norton Motorcycles, based in the UK, remains an iconic global motorcycle brand, while TVS Ebike Company AG leads in the Swiss personal e-mobility market.

Outlook

TVS Motor Company’s July 2025 performance reflects strong consumer confidence and successful strategic initiatives focused on market expansion, product innovation, and sustainable practices. The company is well-positioned to continue its growth momentum across domestic and international markets in the coming months.

Automobiles

TVS MOTOR COMPANY UNVEILS THE ULTIMATE STREET WEAPON – THE 2025 TVS APACHE RTR 310

allycaralgoa

~ Reimagined with advanced tech for the modern rider, this refreshed model introduces bold graphics, enhanced digital features, and tech upgrades ~

Bengaluru, July 16, 2025: Backed by rich racing pedigree spanning over four decades, TVS Motor Company (TVSM) – a global leader in the two and three-wheeler segment – today launched the 2025 TVS Apache RTR 310, the ultimate street weapon. Designed with a rider-first mindset, performance focused upgrades and aggressive styling, the 2025 TVS Apache RTR 310 stays true to its street-dominating DNA while taking a bold step forward. The machine is a perfect fusion of power and precision built for those who ride with confidence, control, and character.

The OBD2B-compliant 2025 TVS Apache RTR 310 redefines smart performance – offers real-time emission monitoring, sharper responsiveness, and enhanced engine health. With the debut of a next-gen, multi-language UI/UX cluster, it delivers a more personalized, intuitive, and immersive ride, blending sustainability, innovation, and rider satisfaction like never before.

Feature Rich and Segments Firsts

Build-To-Order(BTO) Option

The 2025 TVS Apache RTR 310 continues with its industry first, factory customization option, through the TVS Built-To-Order (BTO) platform.

The Dynamic Pro Kit offers:
• Keyless Ride System
• Cornering Drag Torque Control feature in RT-DSC
• Launch Control feature in RT-DSC

Segment First Features:

• Transparent clutch cover
• Key Less ride
• Drag Torque Control
• Cornering Drag Torque Control (BTO)

New Features:

• Gen-2 Cluster with Multi-language UI
• USD 43 Dia Front Suspension (Base variant)
• Sequential Turn Signal Lamp (TSL) with Revised Styling
• Hand Guards
• Drag Torque Control (DTC)
• Launch Control (RT-DSC) – Dynamic Pro Kit
• Three New Colour Options with Graphics Refresh

Design & Dynamics of the Freestyler

Refreshed for 2025, the TVS Apache RTR 310 gets three bold new colour options with striking graphics, a transparent clutch cover, and updated sequential TSL, all amplifying its aggressive, futuristic streetfighter appeal. Now equipped with standard hand guards across all variants, it also retains the iconic Race Replica Sepang Blue on the top-end BTO variant, a tribute to TVS Racing’s global legacy.

Speaking about the launch, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “The TVS Apache RTR 310 has been a trendsetter in the naked sports segment since its debut. With the 2025 edition, we’re building on its bold legacy by integrating future-ready tech, intuitive digital interfaces, standout styling and with unwavering commitment to rider safety. This refreshed freestyler reflects the new era of motorcycling, one that is connected, customizable, and committed to sustainability. We’re proud to bring this upgraded experience to our community of TVS Apache riders who live to push boundaries every day.”

The motorcycle delivers 35.6 PS@9,700 rpm and 28.7 Nm@6,650 rpm, staying true to its performance heritage.

The 2025 TVS Apache RTR 310 has been launched at attractive introductory prices as detailed below:

Base Variant INR. 2,39,990
Top Variant INR. 2,57,000
BTO Starting from INR. 2,75,000

The motorcycle will be available in five variants (including three BTO customizations) across major metros including Delhi, Mumbai, Kolkata, Bengaluru, and Chennai, starting July 16, 2025.

Automobiles

TVS Motor Records Highest-Ever Quarterly Sales in Q1 FY26 at 12.77 Lakh Units

allycaralgoa

Bengaluru, July 1, 2025 – In a landmark achievement, TVS Motor Company has registered its highest-ever quarterly sales in Q1 FY26, selling 12.77 lakh units across both domestic and international markets. This milestone reflects the company’s sustained momentum across two-wheelers, three-wheelers, and exports.

📊 June 2025 Sales Snapshot: 20% YoY Growth

For the month of June 2025, the company sold 402,001 units, a solid 20% increase over 333,646 units in June 2024.

🚦 Two-Wheelers:

  • Total sales: 385,698 units (⬆️ 20% YoY)
  • Domestic: 281,012 units (⬆️ 10% YoY)
  • Motorcycles: 188,774 units (⬆️ 24%)
  • Scooters: 162,291 units (⬆️ 26%)

🔋 Electric Vehicles (EVs): Supply Challenges, Steady Retail

EV sales stood at 14,400 units in June 2025 compared to 15,859 units in June 2024. Despite strong retail demand for the TVS iQube, the company acknowledged ongoing supply chain disruptions, particularly around magnet availability, as a short-to-medium-term challenge.

🌍 International Business: Exports Surge by 54%

TVS’s exports saw remarkable growth:

  • Total exports: 117,145 units in June 2025 (⬆️ 54%)
  • Two-wheeler exports: 104,686 units (⬆️ 58%)

This surge highlights strong global demand and the company’s expanding presence in international markets.

🚛 Three-Wheelers: Strong Comeback with 42% Growth

TVS’s three-wheeler segment saw robust performance with 16,303 units sold in June 2025, up from 11,478 units last year — a 42% growth, reinforcing recovery in mobility and goods transport.

📈 Q1 FY26: Record-Breaking 12.77 Lakh Units Sold

TVS’s quarterly sales tell a story of broad-based growth:

  • Total Q1 FY26 sales: 12.77 lakh units (⬆️ from 10.87 lakh units YoY)
  • Two-wheelers: 12.32 lakh units (⬆️ 17%)
  • Three-wheelers: 0.45 lakh units (⬆️ 46%)
  • Exports: 3.52 lakh units (⬆️ 39%)

This is the highest quarterly sales performance in the company’s history.

🏁 Outlook

TVS Motor’s Q1 performance reflects a resilient supply chain (barring EV components), strong demand across vehicle categories, and successful international expansion. The company remains bullish on domestic growth while keeping an eye on evolving EV market dynamics.

Automobiles

TVS APACHE: 6 MILLION STRONG AND 20 YEARS OF RACING LEGACY

allycaralgoa

~ A motorcycle that revolutionized the racing circuit, is celebrating two decades of excellence, in 2025 ~

Bengaluru, April 3, 2025: TVS Motor Company (TVSM) – a leading global automaker that operates in the two and three-wheeler segments -is celebrating two significant milestones for its premium motorcycle brand, TVS Apache-the brand’s 20th anniversary and the trust it has garnered of over 6 million customers worldwide. Engineered with cutting-edge racing technology and inspired by TVS Racing’s championship pedigree, TVS Apache has become one of the fastest-growing sports motorcycle brands across 60+ countries. For two decades, it has fuelled the adrenaline of the youth and of motorcycle enthusiasts, delivering the ultimate combination of power, precisionand performance on the streets and the track.

Expressing his gratitude on these milestones, SudarshanVenu, Managing Director, TVS Motor Company said,“We are immensely grateful to the 6 million+ passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers, and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”

A Motorcycle Built on Race Performance and Trust

Forged from 43 years of TVS Racing heritage and inspired by the track, TVS Apache embodies the essence of high-performance motorcycling, agility, innovation, and the quintessential rider’s spirit. Over the years,TVS Apache’s popularity has soared across key global markets like in Asia (Bangladesh, Nepal), in LATAM (Colombia, Guatemala, Mexico, Honduras), and in Africa (Guinea region). Fuelled by racing DNA, it continues to redefine performance worldwide. Beyond these markets, TVS Apache also has a growing presence in Europe (Italy).

  • The launch of the TVS Apache in 2005 marked a significant milestone for the brand, introducing the Apache 150 as its first model.
  • This motorcycle was designed to cater to the growing demand for performance-oriented motorcycles in India, and its introduction signalled TVS’s entry into the premium segment of the market.
  • TVS Apache is the first Indian two-wheeler brand to offer factory customization, (Build-To-Order) BTO option.
  • Its global community of 6 million race enthusiasts showcases the incredible trust placed in the brand.

TVS Apache: Racing-Inspired Precision

  • Rooted in TVS Racing’s “Track to Road” philosophy, Apache bikes embody agility, precision, and high performance.
  • Every aspect, from design to technology, is shaped by racetrack experience.
  • Committed to democratizing racing, TVS Apache builds world-class machines and a passionate rider community.

TVS Apache: Innovation & Global Growth

  • TVS Apache has become one of the fastest-growing global sports motorcycle brands.
  • It operates on two platforms: Apache RR (race-focused) and Apache RTR (street-performance) – Both series draw from TVS Racing’s motorsport legacy, delivering cutting-edge technology and performance.
  • TVS Apache has been a leader in performance, safety and innovation with the introduction of multiple segment first technologies.
PerformanceSafetyTechnology
Fuel InjectionDual Channel ABSSmartXConnectTM
Ride ModesDual Disc BrakeCruise Control
Adjustable SuspensionRace Tuned Dynamic Stability ControlClimate Control Seat
Slipper Clutch Tyre Pressure Monitoring System

Commenting on the milestone, Mr. VimalSumbly, Head – Premium Business, TVS Motor Company said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 60 lakh customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle—it’s a movement, a legacy, and a community of racing enthusiasts.”

With over 300,000+ globally connected riders in the Apache Owners Group (AOG), TVS Apache has created a passionate and engaged global community that shares a love for performance and the thrill of riding. The brand has provided them with opportunities to participate in events, track days, and meet-ups, further strengthening the bond with its customers.In the next chapter of its journey, TVS Apache will continue to fuel the dreams of riders and offer them the ultimate racing experience, one that embodies the thrill of the track and the power of precision.