Written by Intern Rency Gomes ||Team Allycaral
Goa, February 2026: Amid rising road accident concerns, Zuno General Insurance (formerly Edelweiss General Insurance) has revived its road safety awareness initiative with an updated campaign titled “Talking Zebra Returns.” The activation comes as Goa recorded 430 road accidents in 2025, underscoring the need for sustained public awareness and behavioural change on roads.
Aligned with the Ministry of Road Transport and Highways’ Road Safety Awareness Month and IRDAI’s directive encouraging insurers to promote road safety, the campaign aims to make safe driving practices more engaging, visible, and memorable. This year’s edition adds a creative dimension by pairing the Talking Zebra with a mime artist, who visually demonstrates everyday road safety practices such as stopping at zebra crossings, wearing helmets, waiting for traffic signals, and yielding to pedestrians.
Unlike conventional awareness drives, the initiative adopts a positive reinforcement approach, acknowledging and appreciating commuters who follow traffic rules. The campaign is being rolled out at high-footfall traffic signals across eight cities — Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Ahmedabad, Goa and Guntur.
Speaking on the initiative, Shanai Ghosh, MD & CEO, Zuno General Insurance, said the company believes road safety is a shared responsibility and that positive nudges can play a powerful role in improving driving behaviour. She added that initiatives like Talking Zebra complement Zuno’s broader efforts, including its telematics-led SmartDrive motor insurance that rewards safe driving and offers crash-detection support through smartphone technology.
Highlighting the urgency of such initiatives, national data continues to place India among the countries with the highest road accident and fatality rates globally. Reports indicate that India witnesses an average of 53 crashes and 92 deaths every hour, with Goa alone recording over 1,000 accident-related deaths between 2019 and 2023.
Ketan Mankikar, Head of Marketing & Communications at Zuno General Insurance, noted that Talking Zebra has evolved into a platform that keeps road safety part of everyday public conversation. By recognising good driving behaviour through humour and human interaction, the campaign seeks to make responsible road use aspirational and visible.
With Talking Zebra Returns, Zuno General Insurance continues its efforts to move beyond awareness, encouraging safer roads through behavioural change, community engagement, and technology-led support systems.
