Tag: Tradition

Business

Cycle Pure Agarbathi Expands in Goa, Celebrating 77 Years of Fragrance, Heritage, and Purpose

Tanisha Cardozo

Goa, India – Cycle Pure Agarbathi, India’s leading agarbathi manufacturer, celebrates 77 years of fragrance, faith, and purpose as it expands its footprint across Goa. With a legacy that has enriched over six billion prayers worldwide, the brand continues to carry forward the spirit of Indian craftsmanship and devotion, blending tradition with innovation to create timeless experiences.

Founded in Mysuru, Cycle Pure Agarbathi has grown from a humble family enterprise into a global brand exporting to more than 75 countries. Its diverse range includes traditional agarbathies and contemporary wellness offerings under the IRIS Home Fragrances brand, now available across Goa through leading retail and quick commerce platforms. This expansion ensures that every home can experience the essence of purity, peace, and prayer with just a click.

Marking a milestone in its journey, Cycle Pure Agarbathi created history at the International Purple Fest Goa 2025 by unveiling and lighting a 125-feet agarbathi—the longest and most inclusive creation in its legacy. The event, graced by Dr. Pramod Sawant, Hon’ble Chief Minister of Goa, and other dignitaries, represented a beautiful convergence of tradition, inclusion, and innovation. The ceremonial lighting symbolized unity and celebration of diverse abilities at one of the world’s most inclusive cultural events.

Continuing its deep connection with art and culture, Cycle Pure Agarbathi recently collaborated with Kantara: Chapter 1, a PAN-Indian mythological action drama, as the official prayer partner. To commemorate this partnership, the brand launched the Three in One Parampara Agarbathi, a special edition inspired by Karnataka’s rich cultural heritage. Each stick in this collection is a blend of divine fragrance and devotion, offering an experience that embodies spiritual resonance and artistic tradition.

Speaking on the expansion, Mr. Arjun Ranga, Managing Director of Cycle Pure Agarbathi, said, “At Cycle Pure Agarbathi, we believe fragrance is a bridge between tradition and modern living. Our presence across all leading quick commerce platforms ensures that this sacred experience is just a click away—bringing purity, emotion, and heritage to homes instantly.”

Echoing the sentiment, Mr. Amarnath Datta, Chief Sales & Marketing Officer, added, “Goa represents a vibrant confluence of culture, spirituality, and modern living—values that deeply resonate with our brand. Through our Cycle and IRIS product lines and creative collaborations like Kantara, we’re not just offering fragrance; we’re creating immersive experiences that connect with hearts and homes.”

Sustainability remains at the heart of Cycle Pure’s philosophy. With zero carbon emissions across its production facilities, plastic-free packaging, and natural ingredient sourcing, the brand has built an environmentally responsible model that blends spirituality with stewardship. The company also continues to empower communities through its Gadchiroli Agarbatti Project (GAP)—a rural livelihood initiative launched in 2014 that has uplifted over 1,200 tribal women, tripling their average household income.

Cycle Pure Agarbathi invites Goans to explore its complete range—from traditional incense to modern wellness products—crafted to transform ordinary moments into soulful rituals. As the brand enters its 78th year, it continues to uphold its vision of purity, empowerment, and sustainability, carrying forward a legacy of fragrance that touches lives, connects cultures, and inspires generations.

Special Occasion

Honoring the Departed: Understanding All Souls’ Day

Tanisha Cardozo

All Souls’ Day, observed annually on November 2nd, is a day dedicated to remembering and praying for the souls of those who have passed away. It follows All Saints’ Day on November 1st, and together these two observances form an important spiritual period for reflection and remembrance in Christian tradition. The day is rooted in the belief that prayers and offerings can help the souls of the departed find peace and reach heaven.

Across cultures, the ways of honoring the dead vary widely. In Mexico, All Souls’ Day is part of the larger Día de los Muertos celebrations, where families create colorful altars adorned with marigolds, candles, and the favorite foods of loved ones. In the Philippines, families visit cemeteries to clean graves and hold vigils, while in various European countries, people light candles and offer prayers at gravesites. These practices emphasize the continuity of family and community bonds beyond death.

The rituals associated with All Souls’ Day are more than traditions—they are acts of remembrance and spiritual connection. Visiting graves, offering prayers, and sharing memories help keep the legacy of the departed alive. The day invites reflection on life, death, and the journey of the soul, offering solace and hope to those who mourn.

Ultimately, All Souls’ Day is a moment to cherish memories, honor ancestors, and acknowledge the presence of those who came before us. It is a day that reinforces the bond between the living and the departed, ensuring that their spirit remains alive in our hearts and communities.

Goan Festivals

Vibrant Shigmotsav Celebrations at Calangute Showcase Goa’s Rich Cultural Heritage

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The picturesque beach town of Calangute was abuzz with vibrant colors, infectious music, and traditional folk dances as the Shigmotsav festival was celebrated with grandeur and enthusiasm on March 20, 2025. The event was graced by the esteemed presence of Shri Rohan A. Khaunte, Hon’ble Minister for Tourism, alongside other distinguished guests, including Shri Michael Lobo, Calangute MLA, and Shri Joseph Sequeira, Sarpanch & Chairman of the Screening Committee.

The 15-day celebration, which began on March 15, 2025, and will conclude on March 29, 2025, features colorful float parades organized across 19 centers, showcasing Goa’s rich cultural heritage. The festival brings together domestic and international tourists, local communities, artists, and performers, highlighting the state’s vibrant folk traditions.

Shigmotsav is an integral part of Goa’s cultural landscape, and this year’s celebration promises to be an unforgettable experience for all. With its rich history, vibrant culture, and breathtaking natural beauty, Goa is truly a destination like no other.

A Celebration of Goa’s Vibrant Folk Traditions

Shigmotsav is a significant festival in Goa, showcasing the state’s rich cultural heritage through traditional music, dance, and artistic performances. The festival features elaborate floats, street performances, and infectious music, highlighting the state’s unique cultural identity.

Goa’s Cultural Landscape: A Unique Blend of Tradition and Modernity

Goa’s cultural landscape is a unique blend of traditional and modern influences. From its historic temples and churches to its vibrant festivals and celebrations, Goa is a treasure trove of cultural experiences. The state’s rich cultural heritage is a testament to its history, diversity, and creativity.

Events in Goa

Experience the vibrance of Goa’s Shigmo Festival 2025 starting from March 15

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Panaji, 12 March 2025: Goa’s most awaited spring festival, Shigmo, is set to bring the streets alive with a spectacular display of culture, tradition, and celebration. As the festival unfolds from March 15 to March 29, 2025, various towns across the state will witness processions of vibrant floats, traditional folk dances, and immersive performances that showcase Goa’s rich heritage.

The festivities will commence in Ponda on March 15, followed by Margao on March 16, Quepem on March 17, and Curchorem on March 18. On March 19, the celebrations will reach Shiroda, continuing to Calangute and Bicholim on March 20, Vasco on March 21, and Panaji on March 22. The streets of Mapusa and Sanguem will come alive on March 23, while Canacona and Cuncolim will host grand parades on March 24. The vibrant processions will then move to Pernem on March 25, Dharbandora on March 26, Valpoi on March 27, Sanquelim on March 28, and finally conclude in Mandrem on March 29.

With each passing day, different locations will host grand parades, offering visitors a chance to experience the essence of Goan festivities in a unique way. From the lively beats of the traditional musical instrument like dhol, tashe to the mesmerizing performances of folk artists in traditional attire, every moment of Shigmo is a spectacle to behold.

Tourism Minister of Goa, Shri Rohan A. Khaunte stated, “Shigmo is a time when Goa’s cultural essence comes alive through folk performances, music, and stunning float parades. It is an opportunity for visitors to immerse themselves in authentic Goan traditions while exploring the beauty of our state. We encourage travellers to be part of this unique celebration and discover the many facets of Goa beyond its beaches.”

Director of Tourism, Shri Kedar Naik said,”Shigmo is not just a festival; it is a reflection of Goa’s vibrant traditions and community spirit. Every year, it brings together artists, performers, and visitors to celebrate our rich heritage. We welcome everyone to experience this grand spectacle and witness Goa in its most colourful and joyous form.”

Goa invites travellers from across the globe to witness the grandeur of Shigmo 2025, a spectacular festival that showcases the state’s rich cultural heritage. With the joyous energy of Shigmo filling the air, visitors can also take this opportunity to explore Goa’s scenic landscapes, heritage sites, and delectable cuisine. Whether it’s your first time in Goa or a return to familiar shores, whether you are a culture enthusiast, a photography lover, or simply looking for an unforgettable experience, this festive season promises a blend of tradition and celebration that stays with you long after the festivities end.

#AllycaralFeature 👒, Goan Festivals

The Three Kings Feast shines as a celebration of Goa’s cultural heritage

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Panaji, January 8, 2025 – The Three Kings Feast captivated both locals and visitors, showcasing vibrant cultural traditions and profound spiritual significance. The festival provided a unique opportunity for pilgrims and travellers to immerse themselves in the essence of Goa’s rich heritage, celebrating the deep-rooted connection between faith, culture, and tradition.

Hon’ble Minister for Tourism Shri Rohan A. Khaunte, Hon’ble Chairman, GTDC, Dr. Ganesh Gaonkar, Director of Tourism, Shri Suneel Anchipaka, IAS, and Managing Director, GTDC, Shri Kuldeep Arolkar extended their wholehearted support to this unique festival. The Goa Tourism Development Corporation (GTDC) team, led by General Manager Shri Gavin Dias and Deputy General Manager Shri Deepak Narvekar, along with other team members actively participated in the celebrations.

Dr. Ganesh Gaonkar, Chairman of GTDC, reflected on the festival, stating, “The Three Kings Feast is more than just a celebration of faith; it is a vibrant expression of Goa’s cultural identity. This year’s event has highlighted the unifying power of heritage and tradition, drawing visitors from all corners of the world. We remain committed to promoting such events that showcase Goa’s unparalleled charm.”

The festivities took place across the scenic villages of Cansaulim, Chandor, and Reis Magos, offering a rich array of cultural experiences. Visitors were treated to solemn processions and masses in local churches, fostering devotion and communal unity. A captivating reenactment of the Magi’s journey further brought the historical and cultural essence of the festival to life. Three young boys, representing the Wise Men, carried symbolic offerings through the streets, contributing to a vivid portrayal of this timeless tradition. Traditional music, dance performances, and community events added to the vibrancy of the celebrations.

The global appeal of the festival was magnified through an innovative promotional campaign, utilizing digital platforms, influencer partnerships, and media outreach to share the festival’s story with audiences worldwide. In addition, the Goa Tourism set up a stall at the church premises, offering valuable information on services available to visitors and gave them gifts and snacks.

The Three Kings Feast transcended its religious origins, symbolizing Goa’s inclusive spirit and its seamless integration of faith, culture, and heritage. With a blend of age-old traditions and forward-thinking promotional efforts, this year’s celebration has brought together locals as well as visitors on Goa’s cultural landscape.