Vodafone Idea (Vi) has unveiled its latest Non Stop Hero Plan, a new offering aimed at users who demand uninterrupted internet access and entertainment benefits. The telecom operator says the plan focuses on delivering truly unlimited data without daily usage limits, alongside unlimited voice calling and SMS benefits.
The Non Stop Hero Plan has been introduced as part of Vi’s strategy to cater to India’s growing appetite for high-speed connectivity, video streaming, and gaming. Unlike traditional prepaid plans that restrict data through daily caps, this new offering allows users to stay connected throughout the day without worrying about exhausting their quota.
Select recharge packs under the Non Stop Hero portfolio also bundle OTT subscriptions, enabling customers to access digital entertainment platforms as part of their telecom plan. The move reflects the broader industry trend of combining connectivity with content to enhance value for subscribers.
According to company announcements, the Non Stop Hero range is designed primarily for personal use and aims to provide a seamless digital experience for students, professionals, and heavy data consumers. The plans include unlimited voice calls, daily SMS allowances, and multiple validity options, depending on the recharge value.
Industry observers note that telecom operators are increasingly shifting toward unlimited or high-capacity data plans as user behaviour evolves toward video-first consumption and always-on connectivity. With OTT integration becoming a major selling point, Vi’s new plan positions itself as a lifestyle-driven telecom solution rather than just a data pack.
