TechPulse

Croma Announces Exciting Offers on iPhone 17 Across Stores, TRiBE, Croma.com, and Tata Neu


Croma, India’s leading omni-channel electronics retailer under the Tata Group, has announced an exciting line-up of offers on the new iPhone 17 range, available across its extensive network of over 560 stores, TRiBE by Croma outlets, online at Croma.com, and on the Tata Neu app. The special launch campaign runs from 19 to 27 September with extended offers through 26 October and select benefits continuing thereafter, delivering exceptional value to customers nationwide.

Customers looking to upgrade to the iPhone 17 can explore the entire Apple portfolio at Croma’s dedicated Apple-authorised reseller, TRiBE by Croma, which offers a premium shopping experience with trained specialists to assist with product selection and setup. The campaign features an exchange bonus of up to ₹12,000, allowing customers to trade in their existing devices for greater savings. Additionally, purchases made with the Tata Neu HDFC Card can earn up to 10% NeuCoins, further enhancing the rewards.

No-cost EMI options are available on eligible iPhone 17 models across all channels, making it easier for customers to own the latest Apple technology without upfront financial strain. As a special highlight during the launch sale window, customers can also avail up to 20% discount on select Apple accessories, perfect for complementing their new iPhone with cases, chargers, and audio devices.

A spokesperson from Infiniti Retail Ltd., which operates Croma, emphasized that the brand strives to provide customers with a dependable and valuable iPhone buying experience every year. With transparent finance options, expert guidance, and assured accessories, Croma simplifies the upgrade journey across all its channels, allowing customers to choose the iPhone that suits them best while unlocking meaningful savings and rewards.

This campaign underscores Croma’s commitment to delivering a seamless and omnichannel shopping experience, integrating its physical stores, e-commerce platform, and the Tata Neu ecosystem to serve customers across over 206 cities. As one of India’s foremost consumer electronics retailers, Croma continues to expand its footprint, especially in suburban and tier-2 and tier-3 cities, offering world-class ambience and services both online and offline.

Customers are encouraged to visit Croma stores, TRiBE outlets, Croma.com, or the Tata Neu app for the latest details, terms, and conditions. Offers are time-bound and subject to eligibility, product availability, and device valuation. NeuCoin issuance and redemption follow Tata Neu’s program rules, and finance offers including no-cost EMI depend on bank terms and conditions.

Business

IHCL Expands Portfolio to 550+ Hotels with Strategic Partnerships in India


NEW DELHI, August 12, 2025 — The Indian Hotels Company Limited (IHCL), India’s largest hospitality company and part of the Tata Group, has entered into a strategic partnership to acquire controlling stakes in ANK Hotels Pvt Ltd and Pride Hospitality Pvt Ltd, and signed a distribution agreement with Brij Hospitality Pvt Ltd.

This move marks a significant milestone for IHCL, increasing its portfolio to 550+ hotels with over 55,000 rooms. It also doubles its midscale presence to 240+ hotels, while adding 19 boutique leisure hotels under Brij Hospitality to its diverse brandscape.

A Multi-Pronged Growth Strategy
Mr. Puneet Chhatwal, MD & CEO of IHCL, described the partnerships as a response to India’s robust hospitality demand and aligned with the company’s Accelerate 2030 vision to unlock India’s tourism potential. ANK Hotels and Pride Hospitality, operated under The Clarks Hotels & Resorts, will be integrated into IHCL’s portfolio predominantly under the Ginger brand. Brij Hotels, known for immersive experiences in cultural and heritage-rich locations, will expand IHCL’s presence in the experiential luxury segment.

Financials & Operations
IHCL will fund the investment through internal accruals, reflecting its strong cash flows. The acquired hotels are largely under capital-light models like management contracts and select operating leases. Key leadership from ANK, Pride, and Brij will continue to oversee operations, ensuring business continuity.

Legacy & Future Vision
The partnership unites over 200 years of collective hospitality legacy between IHCL and the Clarks Hotels family. Together, they aim to strengthen India’s position on the global tourism map, blending IHCL’s century-old heritage with Brij’s deeply local, experiential approach.

With this deal, IHCL is not only scaling up but also reinforcing its commitment to sustainable, community-driven, and culturally rooted hospitality.