Tag: Swiggy

Business

Swiggy Dineout Taps Bhuvan Bam for GIRF 2026; ‘Bill Half. Party Full.’ Takes Over India

Tanisha Cardozo

Swiggy Dineout has officially announced the return of its flagship dining celebration, the Great Indian Restaurant Festival (GIRF) 2026, bringing with it bigger offers, wider reach, and a strong cultural connect. Spearheaded by Swiggy Limited, this year’s edition promises to transform how India dines out, making it more accessible, affordable, and enjoyable.

At the heart of GIRF 2026 is its collaboration with digital creator Bhuvan Bam, who joins as the official ambassador. Known for his iconic work through BB Ki Vines, Bhuvan brings a unique storytelling element to the campaign. Popular characters like Babloo, Babli, and Sameer are woven into the narrative, representing relatable dining personalities seen across India.

The campaign revolves around the simple yet impactful theme: “Bill Half. Party Full.” It captures a universal truth—while dining out is a joyful experience, the cost often becomes a limiting factor. By addressing this barrier, GIRF 2026 aims to encourage consumers to step out more often, celebrate freely, and explore diverse culinary experiences.

Starting February 15, 2026, and running for two months, the festival offers up to 50% discounts across more than 40,000 restaurants in over 60 cities. The offers span across cafés, pubs, bars, fine-dining establishments, and family restaurants, ensuring something for every kind of diner.

In addition to the headline discounts, users can avail extra benefits including a 10% instant discount on HDFC Bank cards and 10% cashback as Dinecash on bookings. These added incentives further enhance the value proposition, making dining out both rewarding and economical.

GIRF 2026 also introduces engaging elements like “Crazzzy Deals of the Day,” complimentary cocktails and mocktails at select venues, and extended happy hours—designed to elevate the overall dining experience.

The festival is not limited to metro cities alone. While major hubs like Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata, and Chennai remain key markets, GIRF also extends to emerging food destinations such as Goa, Jaipur, Indore, Chandigarh, Lucknow, Coimbatore, and Udaipur. This widespread reach highlights Swiggy’s ambition to democratize dining experiences across India.

With participation from leading brands including Cafe Coffee Day, Barista, Punjab Grill, YouMee, and Good Flippin Burgers, GIRF 2026 stands as one of the largest and most inclusive dining festivals in the country.

Blending food, culture, and digital storytelling, GIRF 2026 is more than just a discount event—it is a celebration of India’s evolving dining culture, where affordability meets experience, and every meal becomes an occasion.

National

Blinkit, Zepto Scrap 10-Minute Delivery Amid Concerns Over Gig Worker Stress

allycaralgoa

Quick commerce companies such as Blinkit and Zepto have voluntarily scrapped their 10-minute delivery promises after concerns were raised by Union Labour Minister Mansukh Mandaviya regarding the growing pressure and stressful working conditions faced by gig workers.

According to reports, the move followed a meeting between government representatives and leading delivery platforms, including Blinkit, Zepto, Zomato, and Swiggy, where delivery timelines and worker welfare were discussed in detail. The discussions focused on the impact of ultra-fast delivery expectations on rider safety, mental stress, and overall work conditions.

The 10-minute delivery model, while popular among consumers, has long drawn criticism for pushing delivery partners to meet unrealistic timelines, often at the cost of safety and well-being. Labour authorities expressed concerns that such aggressive delivery targets could encourage risky behaviour on roads and increase physical and psychological strain on gig workers.

Following the deliberations, quick commerce firms reportedly agreed to reassess delivery commitments, opting for more flexible timelines that balance customer convenience with worker welfare. The decision marks a significant shift in how the gig economy platforms approach operational efficiency and social responsibility.

The development highlights the government’s growing engagement with the gig economy sector and reflects an effort to create a more sustainable ecosystem for delivery partners, who form the backbone of India’s rapidly expanding quick commerce industry

Business

India’s Food Services Market Set to Hit US$125 Bn by 2030: Swiggy–Kearney Report

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral Business Desk

India’s food services market is entering a high-growth decade, projected to surpass US$125 billion by 2030 according to the newly released “How India Eats 2025” report by Swiggy in partnership with Kearney. The organized food services segment is expected to grow twice as fast as the unorganized sector and contribute more than 60% of the industry’s total expansion, marking a significant shift in how India consumes food.

This growth is being shaped by rising incomes, rapid digital adoption, and a growing appetite for convenience as consumers explore more cuisines than ever before. The report highlights a 20% rise in unique cuisines ordered per customer and a 30% rise in the number of restaurants from which they order. Late-night meals are growing three times faster than dinner orders, driven by indulgent categories like pizzas, cakes and soft drinks, while healthier choices such as high-protein and low-sugar meals are expanding at 2.3 times the rate of overall orders.

India is also rediscovering hyper-regional cuisines including Goan, Bihari and Pahari dishes, which are growing up to eight times faster than mainstream options. Traditional beverages like buttermilk and sharbat are surging, prompting global brands to localize with India-inspired innovations.

Simultaneously, global cuisines such as Korean, Vietnamese and Mexican are becoming mainstream, matched by soaring interest in Boba Tea and Matcha. Industry leaders note how Gen Z, growth beyond major metros, and innovations in delivery formats are reshaping market dynamics. With QSRs and cloud kitchens projected to grow at over 17% CAGR and restaurants increasingly prioritizing digital marketing, affordability and speed continue to drive competition.

The report suggests the next decade of leadership will belong to players who balance convenience, experience and innovation as India’s food culture expands in every direction.

TechPulse

Goa’s First Friday Explores How Location Tech Shapes Our World

Tanisha Cardozo

What do Tesla, Google Maps, and Swiggy have in common? The answer lies in geospatial technology. This was the question that set the stage for the 16th edition of First Friday, a monthly meetup by Goa’s Creative Community, held at FiiRE in Margao. Organised by the Creative Community of Goa in collaboration with the Association of Designers of India – Goa Chapter and supported by the Startup & IT Promotion Cell, Department of Information Technology, Electronics and Communications, Government of Goa, the session drew creative professionals, entrepreneurs, and innovators into a conversation about the hidden force that powers our everyday world: location.

Architect and entrepreneur Vikrant Karandikar led the session, tracing the journey of geospatial technology from its military origins to its present-day ubiquity in apps and tools that shape modern life. He explained how GPS, healthcare diagnostics, and delivery services all rely on location data to function seamlessly. More than just physical maps, location has become a core driver of decision-making and innovation. Businesses like Airbnb and CouchSurfing have leveraged it to scale, while platforms such as Swiggy and Google Maps thrive on real-time, crowd-sourced updates from their users.

Karandikar also drew examples from urban mobility, pointing to Tesla’s autonomous systems and the ACES model—Autonomous, Connected, Electric, Shared—that is transforming the way we think of transport in cities. On the conservation front, he cited drones monitoring rhino habitats in Karnataka and 3D mapping tools preserving India’s cultural heritage. Even sports are being revolutionised, with smart bats equipped with gyroscopes to analyse swing dynamics and offer instant feedback.

Through vivid examples, he showed how location-aware strategies have been shaping industries for decades, recalling how consumer goods companies once adapted packaging sizes to local markets based on purchasing power. Today, location intelligence goes even deeper, from flood warning systems to GIS-driven architectural design.

The session was not just about technology but also about Goa’s place in this emerging landscape. Addressing the gathering, Shri DS Prashant, CEO of Startup and IT Promotion Cell, reminded the audience that Goa is evolving beyond its reputation as a beach destination into a hub for creativity and premium tech innovation. “Goa is where talent comes together to build products, because it nourishes creativity and offers ample space and freedom one needs to innovate,” he said, urging the community to work towards making Goa India’s Creative Capital.

By the end of the evening, the audience was left with a deeper appreciation for the unseen role of geospatial data in everyday life. From the delivery on your doorstep to the car you choose to ride, from protecting wildlife to responding to natural disasters, location remains the quiet constant behind innovation. First Friday once again lived up to its reputation as a hub where design, technology, and creativity meet to spark new ideas and possibilities for the future.

Human Interest

Chennai Leads the Way: India’s First AC Rest Stops for Delivery Partners Unveiled

allycaralgoa

In a pioneering move that sets a national precedent, Chennai has opened India’s first air-conditioned rest stops exclusively for delivery partners. This much-needed initiative offers comfort, safety, and dignity to the gig workers who form the backbone of India’s booming on-demand economy.

The scorching heat and long hours on the road have long been a silent struggle for thousands of food and parcel delivery riders across India. Recognizing this challenge, the Greater Chennai Corporation, in collaboration with leading delivery platforms and NGOs, has set up air-conditioned rest hubs in key locations across the city.

These rest stops are thoughtfully designed to provide:

  • ❄️ Air-conditioned interiors to escape the heat
  • 🪑 Comfortable seating and resting areas
  • 💧 Drinking water and charging stations
  • 🚻 Clean washrooms
  • 📶 Free Wi-Fi access

This project is the result of public-private partnership, with several delivery platforms like Swiggy, Zomato, Dunzo, and Zepto reportedly participating in the planning and funding. NGOs working on labor rights have also contributed to ensuring the rest stops meet the needs of delivery workers.

The first set of rest stops has been strategically located near high-demand zones such as T. Nagar, Nungambakkam, and Guindy, making them easily accessible during delivery downtime.

Many delivery workers who have used the rest hubs are calling them a “lifesaver.”

“In this heat, it’s hard to keep going for 10–12 hours. A place to cool down and recharge—even for 15 minutes—makes a big difference,” says Karthik, a 27-year-old food delivery partner in Chennai.

This initiative is more than just infrastructure—it’s a statement of respect. It acknowledges the role delivery partners play in keeping modern cities moving. With Chennai taking the lead, other cities like Bengaluru, Mumbai, and Delhi are already exploring similar projects

As India’s gig economy continues to grow, initiatives like these highlight the importance of worker welfare in urban planning. Air-conditioned rest stops for delivery partners may be a small change, but they reflect a big shift in how cities value and support their essential workforce.

Chennai’s message is clear: comfort and dignity should not be privileges, but basic rights—even on two wheels.