Indian fashion designer Anita Dongre, celebrated globally for championing Indian craftsmanship and sustainable luxury, has opened her newest flagship store in Beverly Hills. Located at Gardenhouse, this marks the brand’s 13th store worldwide and its most significant U.S. expansion since the opening of her New York City flagship in 2018. Following her historic debuts in New York and Dubai, Dongre becomes the first Indian designer to unveil a flagship in Beverly Hills — a milestone that furthers her mission of taking India to the world.
The new space brings Dongre’s distinctive design language to one of the world’s most iconic luxury destinations. Here, contemporary silhouettes meet traditional artistry, offering an immersive experience of handcrafted couture and ready-to-wear designed for global connoisseurs. “The West Coast represents a very global way of living — open, creative, and deeply connected to nature and culture,” said Dongre. “Los Angeles understands slow luxury, craftsmanship, and conscious living. This moment belongs not just to me, but to every artisan whose hands shape our garments.”
The store’s interiors reflect Dongre’s modern interpretation of Rajasthan — imagined as a sanctuary of serenity. A delicate fragrance greets guests into an oasis of calm, where Indian crafts merge with contemporary design. Hand-painted Pichhwai walls, depicting flora and fauna, were meticulously crafted by artisans in Rajasthan. Each cushion, wallpaper, and piece of furniture has been hand-embroidered or designed in India, embodying Dongre’s philosophy of mindful luxury. Every detail — from flooring to lampshades — narrates a story of nature, craft, and quiet opulence.
Anchoring the space is a striking elephant matriarch and calf sculpture from “The Great Elephant Migration,” a global art movement featuring works created by indigenous Indian communities using invasive Lantana weeds. The installation symbolizes Dongre’s enduring commitment to sustainability and biodiversity under her guiding philosophy of “Fashion For Good.”
Over the years, Dongre has dressed global icons including Priyanka Chopra, Kate Middleton, Kim Kardashian, and Dakota Johnson, earning acclaim for her fusion of ethical craftsmanship and modern design. Her recent collaboration with Mattel — where she became the first Indian designer to create a Diwali Barbie — sold out within days, spotlighting South Asian representation and the beauty of Indian artisanship on the world stage. “Every piece we create is touched by women artisans whose skills have been passed down through generations. Bringing their craft to Beverly Hills gives their art the global stage it deserves,” she shared.
The opening event, hosted by Mindy Kaling and Poorna Jagannathan, brought together a vibrant mix of celebrities and tastemakers, including Anjula Acharia, Jay Shetty, Jeannie Mai Jenkins, Deepica Mutyala, Anjali Bhimani, Francia Raisa, Richa Moorjani, Saagar Shaikh, Yvonne Orji, and Anita Chatterjee. The evening celebrated culture, community, and couture — uniting Hollywood and Bollywood under one creative roof.
For Dongre, this new Beverly Hills home is more than just a store. It is a bridge between two storytelling cultures — Hollywood and Bollywood — both of which celebrate identity, beauty, and emotion. “Fashion becomes a bridge when it carries cultural heritage with pride,” she said. “With a space in LA, we can deepen our connection with stylists and artists, and create a haven where creativity and craftsmanship coexist.”
Rooted in Rajasthan, Dongre has long supported India’s artisan communities through initiatives that preserve and contemporize weaving, embroidery, and block printing, providing sustainable livelihoods to thousands of craftspeople. As she continues to expand globally, her commitment to conscious luxury, cultural authenticity, and women’s empowerment remains unwavering — a reminder that true luxury lies in purpose, not excess.
