Tag: Skoda Auto India

Business

Škoda Kylaq Marks One-Year Landmark, Celebrates 50,000 Sales Milestone

rencygomes02

Written by Intern Rency Gomes || Team Allycaral 

Škoda Auto India, following its most successful sales year in 2025 and the introduction of the new Kushaq, continues to accelerate its growth momentum with an expanding product portfolio. Reinforcing its strategy of democratising European technology for Indian customers, the brand has enhanced the variant mix of its popular sub-4m SUV, the Kylaq, offering greater choice, value, and accessibility.


The Kylaq has emerged as a key pillar in Škoda Auto India’s growth story. With over 50,000 units sold since its launch, the model has made a significant contribution to the brand’s best-ever annual sales performance, coinciding with Škoda’s 25th year in India. Its strong appeal lies in a compelling blend of safety, driving dynamics, advanced technology, and value, positioning it as a formidable contender in the highly competitive sub-4m SUV segment.

Commenting on the milestone, Ashish Gupta, Brand Director, Škoda Auto India, said, “The Kylaq is a strong testament to our long-term commitment to India and marked our entry into the market’s most competitive segment. Crossing the 50,000 sales milestone is truly humbling and reflects the growing trust in the Škoda brand. To build on this momentum, we are expanding the Kylaq line-up with customer-led enhancements, while also making it the most accessible vehicle with a real automatic transmission in its segment. These upgrades democratise features that matter most to today’s customers across variants.”

As part of its expansion strategy, the Kylaq lineup will grow from four variants and seven price points to six variants and 11 price points in 2026. The newly introduced Classic+ variant bridges the gap between the Classic and Signature trims, while the Prestige+ now sits at the top of the range. This expanded lineup ensures enhanced flexibility and choice for customers across multiple price points.

With more updates planned later this year, the Kylaq continues to embody Škoda Auto India’s commitment to delivering European technology, strong value, and engaging driving experiences tailored for Indian roads.

Automobiles

Škoda Auto India Clocks Record-Breaking Year with 107% Growth in Its 25th Anniversary

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral

Škoda Auto India marked 2025 as the most defining year in its journey in the country, celebrating its 25th anniversary with its strongest sales performance ever. The brand closed the year with 72,665 cars sold, registering an impressive 107% year-on-year growth compared to 35,166 units in 2024. This milestone performance stands as Škoda Auto India’s biggest year to date, driven by a powerful product portfolio, wider market presence and a renewed focus on customer trust.

Reflecting on the achievement, Brand Director Ashish Gupta described 2025 as a truly special year, highlighting the brand’s most diverse product range, its widest network reach, and the strong emotional bond shared with customers. The overwhelming response to the Kylaq significantly expanded the brand’s accessibility, while continued demand for the Kodiaq, Kushaq and Slavia sustained momentum across key segments. The return of the Octavia RS further reinforced Škoda’s performance legacy, receiving extraordinary enthusiasm from car enthusiasts across the country.

The brand’s growth was supported by a clear product and network strategy. During the year, Škoda Auto India crossed the milestone of over 200,000 locally produced cars sold since 2021 and expanded its footprint to more than 325 customer touchpoints across 183 cities. This expansion strengthened the brand’s mission of democratising European engineering across India, achieved through long-standing dealer partnerships and the addition of new partners with a strong customer-centric focus.

Beyond products, Škoda Auto India strengthened its brand identity and customer engagement through cultural relevance and storytelling. India became the first major global market to complete a 100% network rebranding with the updated corporate identity, delivering a modern and unified customer experience. The onboarding of Ranveer Singh as the brand’s first-ever Brand Superstar added youthful energy and visibility, while campaigns such as ‘Fans, Not Owners’ celebrated the emotional connection customers share with the brand. Collaborations like the Octavia RS campaign with sitar maestro Rishab Sharma further helped Škoda connect performance with contemporary expression.

Trust and ownership experience remained central to the brand’s strategy. The combined sales and aftersales workforce grew to over 7,500 professionals, supported by more than 25,000 training days in 2025. Enhanced ownership benefits, extended standard warranties and value-focused feature upgrades helped reduce ownership costs while elevating service quality. Trust in Škoda’s engineering capabilities was reinforced through landmark initiatives such as the Fans of Škoda Leh expedition, which earned recognition from the India and Asia Book of Records for the largest convoy to reach Umling La, and the Kodiaq becoming the first petrol-powered SUV to reach the North Face base camp of Mount Everest.

As Škoda Auto India steps into 2026, the brand aims to build on the strong foundation laid during its silver jubilee year. With new product introductions, sharper sales and aftersales initiatives, deeper market penetration and a continued emphasis on listening to its customers, Škoda Auto India is set to carry forward its growth momentum while strengthening its position in the Indian automotive landscape.