Aveeno Baby has expanded its science-backed sensitive skin portfolio in India with the launch of the Aveeno Baby Daily Moisture Cleansing Bar, a premium soap-free cleansing bar enriched with the power of colloidal oatmeal. Designed specifically for the Indian market, the new product aims to provide parents with a superior and gentle cleansing solution for babies with sensitive skin conditions.
Developed in collaboration with pediatricians and dermatologists, the Daily Moisture Cleansing Bar offers mild and gentle cleansing with a balanced pH of 5.5, helping preserve the skin’s natural moisture barrier while soothing and strengthening delicate infant skin. Suitable for newborns from birth, the formulation is crafted using sulfate-free, coconut-derived surfactants that create a mild, rich, creamy lather without irritating or drying the skin.
The launch comes amid rising concerns over sensitive skin conditions in infants and young children. According to the Indian Academy of Pediatrics (IAP), the incidence of Atopic Dermatitis (AD) among Indian children has increased significantly over the past decade. Conditions such as eczema and diaper dermatitis are also becoming more prevalent, often aggravated by extreme weather and environmental factors. Parents are increasingly seeking clinically proven and safe solutions to help prevent and manage these conditions.
Backed by a robust safety and efficacy study conducted among newborns, babies, and toddlers with sensitive skin, the non-soap cleansing bar has been clinically tested to provide gentle cleansing, reduce dryness, and enhance skin barrier function. Unlike conventional soaps that are often alkaline and may disrupt the skin’s acid mantle, Aveeno Baby’s soap-free formulation is designed to be milder and supportive of the natural skin barrier.
Sharing the rationale behind the launch, Manoj Gadgil, Business Unit Head – Essential Health & Skin Health and VP Marketing at Kenvue, highlighted the increasing prevalence of sensitive skin conditions and the need for diverse, science-backed solutions. He noted that the new cleansing bar brings the proven goodness of colloidal oat into a new format, reinforcing the brand’s commitment to clinically tested skincare innovation tailored to Indian consumers.
The product was unveiled at the 63rd Annual Conference of IAP Pedicon 2026 by Dr. Alok Bhandari, Treasurer of IAP, alongside leading dignitaries from the pediatric community. More than 2,000 healthcare professionals from across India attended the event, where Aveeno Baby showcased its research-driven portfolio and commitment to advancing infant skin health through scientific collaboration.
Dr. Dilip Tripathi, Regional Head of Baby & Women’s Health Research & Development at Kenvue, emphasized the clinical advantages of non-soap-based bars in pediatric practice. He noted that not all cleansers are equally suitable for sensitive skin conditions and that premium soap-free bars are increasingly preferred due to their ability to cleanse effectively while preserving the skin’s natural protective barrier.
Priced at INR 200, the Aveeno Baby Daily Moisture Cleansing Bar is available across major e-commerce platforms and modern trade outlets in India. To support the launch, the brand will roll out a digital campaign across Meta and YouTube, along with collaborations with parenting influencers to educate mothers about sensitive skin conditions and the importance of science-backed skincare solutions.
With this launch, Aveeno Baby continues to reinforce its positioning as a pediatrician-recommended brand that combines scientific research with the power of naturally derived ingredients, delivering gentle and effective skincare solutions for babies with sensitive skin.
