Tag: premium content

TechPulse

Disney+ Hotstar Hikes Subscription Prices, Introduces Flexible Monthly Plans from ₹79

Tanisha Cardozo

Written by Tanisha Cardozo || Team Allycaral

Disney+ Hotstar has announced a significant revision in its subscription pricing starting January 28, 2026, marking its biggest price hike since the merger with JioCinema last year.

Under the new structure, the Premium annual plan will rise by 47 per cent from ₹1,499 to ₹2,199, while the Super annual plan will increase from ₹899 to ₹1,099. Quarterly plans will also see an upward revision. At the same time, the platform has introduced flexible monthly options starting at ₹79, giving users greater choice in how they subscribe.

The company said the move reflects rising demand for big-screen viewing, premium original content and global sports rights, with executives noting that higher investment is required to fund large-scale entertainment and live events.

While existing subscribers on auto-renewal will be allowed to retain their current rates, the revised pricing has sparked mixed reactions among viewers. Many fans have expressed concern over rising cumulative streaming costs, with some estimating that yearly spending across multiple platforms now touches ₹28,000.

A year after the landmark JioCinema–Disney+ Hotstar merger, the pricing overhaul highlights the platform’s strategy to balance premium content investment with sustainable growth in India’s increasingly competitive OTT market.

Business, Entertainment

BSNL Partners with OTTplay to Launch Premium Mobile Entertainment Packs

Closed Account

Written by Intern Queeny George M.H , Team Allycaral

BSNL has announced the launch of Premium Content Packs for its mobile customers in partnership with OTTplay, India’s first AI-powered OTT content discovery and distribution platform. Following the successful rollout of the free BiTV services in January, which drew massive user engagement, BSNL aims to cater to the growing demand for high-quality digital entertainment through these newly introduced premium packs.

The Premium Content Packs will offer BSNL users curated access to an expansive library of on-demand entertainment from leading OTT platforms, along with over 300 live TV channels. Powered by OTTplay’s advanced AI-driven recommendation engine, the content is personalized for users, offering a seamless and enriched viewing experience.

Robert J Ravi, Chairman and Managing Director of BSNL, said, “At BSNL, we are committed to enhancing our customers’ digital experience beyond connectivity. Our new Premium Content Packs, in collaboration with OTTplay, bring together the best of OTT and live television in one affordable offering, giving our mobile users an unmatched entertainment destination.”

These paid packs are designed to deliver a comprehensive entertainment experience and will be easily accessible through multiple subscription touchpoints, including the BSNL Self Care App, GPay, PhonePe, and other widely used platforms. The collaboration is strategically positioned to tap into audiences in Tier 2 and Tier 3 markets where BSNL maintains a strong network presence, significantly broadening the reach of premium digital content to millions of users who may not have had access previously.

This initiative marks another milestone in BSNL’s digital transformation journey and reflects the telecom giant’s commitment to offering value-added services that resonate with evolving consumer demands in the Indian market.