Business

Amazon India’s Great Republic Day Sale 2026 Goes Live from January 16 with Early Deals Now Available


Written by Tanisha Cardozo || Team Allycaral Business Desk

Amazon India announced that its much-awaited Great Republic Day Sale 2026 will begin at 12:00 AM on January 16, with early deals already available for customers across the country. The sale brings together a wide range of offers, new product launches and curated deal formats across categories such as smartphones, consumer electronics, fashion, beauty, home and kitchen, large appliances, groceries and daily essentials.

Customers will be able to shop from leading brands including Apple, Samsung, OnePlus, Sony, LG, Skechers, L’Oréal Paris, Xiaomi, HP, TCL and boAt, among many others. Special deal formats such as Trending Deals, 8 PM Deals, Top 77 Republic Deals and Top 100 Deals aim to make discovery easier and shopping more rewarding.

Adding a festive touch, Amazon has curated dedicated selections for celebrations like Pongal, Makar Sankranti, Magh Bihu and Uttarayan, offering festive must-haves and gifting favourites across top brands. According to Amazon India, the sale is designed to blend festive joy with the pride of Republic Day, creating a one-stop shopping destination for customers.

Speaking on the occasion, Saurabh Srivastava, Vice-President, Amazon India, highlighted the company’s focus on convenience, fast deliveries and added savings for Prime members, supported by AI-enabled discovery tools and trusted customer ratings.

Amazon is also enhancing the shopping experience through advanced AI-powered features such as Rufus, its shopping assistant for personalised recommendations, Lens AI for visual product search, AI Review Highlights for quick decision-making, and View in Your Room for furniture and décor visualisation. Additional tools like Buying Guides, Quick Learn and a refreshed personalised homepage aim to make shopping simpler, faster and more informed during the Great Republic Day Sale 2026.

Business

Chandigarh Emerges as India’s Online Shopping Capital, Surpasses Delhi and Mumbai


Chandigarh – June 2025:
In a surprising but exciting trend, Chandigarh has officially taken the lead in online shopping activity across India, outpacing traditional e-commerce powerhouses like Delhi and Mumbai. According to recent digital consumption data, the city has shown the highest per capita engagement in online retail, cementing its place as India’s new online shopping capital.

Chandigarh, known for its planned infrastructure and high quality of life, is now making headlines for something else — its digital consumer behavior. With a high smartphone penetration rate, robust internet connectivity, and a tech-savvy population, the city is embracing online retail like never before.

Experts point out that residents of Chandigarh are not only shopping more frequently online but also spending more per transaction, especially on categories like fashion, electronics, health & wellness, and home decor.

“Chandigarh has shown remarkable digital maturity. The city’s younger population and working professionals are driving this trend,” said a senior analyst from a leading e-commerce platform.

For years, Delhi and Mumbai have dominated India’s online shopping ecosystem. But recent analytics reveal that Chandigarh has now surpassed them both in terms of average monthly online purchases per user, along with engagement time spent on e-commerce platforms.

Key contributors to this growth include:

  • Rapid adoption of cashless payments
  • Growth in same-day delivery and hyperlocal services
  • Rise of regional language support in apps
  • Targeted marketing by major platforms like Amazon, Flipkart, Meesho, and Nykaa

What makes Chandigarh’s rise even more impressive is that it’s a Tier-2 city, proving that the e-commerce boom in India is no longer limited to metros. The trend reflects a larger shift — digital consumption patterns in non-metro cities are reshaping India’s retail landscape.

With this shift, e-commerce companies are now investing more in logistics, warehousing, and customer support hubs in northern India, especially around Chandigarh, Mohali, and Panchkula.