Fit & Fabulous

Designer Kate Barton Teams Up with IBM and Fiducia AI for Immersive NYFW Presentation


Designer Kate Barton is blending fashion and artificial intelligence at New York Fashion Week, partnering with Fiducia AI and IBM to launch a multilingual AI agent powered by IBM watsonx. The activation allows guests to identify collection pieces and experience photorealistic virtual try-ons โ€” marking a bold step toward immersive, tech-driven fashion storytelling.